Internet + Era, How Do Tiger Clothing Brand Service Upgrade?

In the past two years, tradition

Suffer from unprecedented difficulties, many brands blindly believe that the pfer of consumption channels brought by the electricity supplier has impacted the traditional clothing brand.

But I do not know that the real dilemma of traditional brands is the lack of brand core competitiveness and the pitfalls of service homogenization.

Tiger clothing, as a well-known large garment enterprise established solely by Hongkong tiger capital group in 1988, has been officially listed in Hongkong in July 16, 2014 and its stock code is 2399.HK after twenty years of development.

As a traditional clothing brand, the tiger is also facing all the previous market squeeze.

But at the beginning of the year, the tiger made a bold attempt to break the dilemma of traditional brands: providing free dry cleaning for all members of the tiger group.

As a young dry cleaning O2O, multi wash is committed to providing users with quality home dry cleaning services, through online ordering, door-to-door pick up, factory cleaning, and Internet disinfection.

The new business mode provides users with more convenient cleaning services.

Multi washing is a new type of economy based on the upgrading of the user service, with the 80-90 generation becoming the mainstream consumer group and the Internet plus.

Therefore, when the tiger has encountered more washing, this seemingly cross-border but not cross-border cooperation will start.

As a traditional menswear industry, tiger is truly understanding the essence of customers and always pursuing quality. At this time, we will seize the opportunity to make changes and cooperate with O2O, which also pays attention to quality. We will provide free dry cleaning for members.

This seemingly high investment has proved to be a great benefit in the statistics of tiger's recent years.

And after multi washing and tiger hand in hand cooperation, washing every time the quality service and dry cleaning experience for tiger users provide consumers with extra points for the tiger, and win a lot of highly loyal consumers. This is the magic force brought by cross boundary. Tiger hopes that besides quality brand, it can also bring users better brand service and upgrade experience.

The service advantages and scale advantages of the multi washing natural advantages meet the needs of upgrading the brand services of the tiger capital. The two products can be taken one by one, and the tiger is responsible for product quality and provide more brand service after washing. This cross-border cooperation has not crossed the whole industry, thus forming the ecological circle in the industrial chain, and has truly realized from production, sale, after sale and service.

The upgrade also brings consumers a better life service experience.