La Natsu Bell Will Return To A Shares To Consolidate The Leading Position Of Women'S Clothing Market.

In October 26th, La Natsu Bell announced that the company had submitted to the China Securities Regulatory Commission the application materials for the proposed A share issue, including the A share prospectus (A share prospectus), and the China Securities Regulatory Commission has accepted the application.

This means that the domestic women's wear faucet La Natsu Bell will officially return to the A countdown.

General manager of Shanghai Liang habitat Brand Management Co., Ltd.

Cheng Weixiong, a marketing expert, told reporters today that La Natsu Bell's return to A shares is of great significance. It also shows that the new business model of integrating social resources has been recognized by investors and investors in the capital market. From its own point of view, it can also provide brand gold content by gradually improving the structure and marketing network, and further consolidate its leading position in the women's clothing market.

Cheng Weixiong believes that from La Xia bell, fighting A shares means that they have a broader financing channel, for example, from single brand to multi brand development. Listed companies have money to facilitate capital operation, and business and brand diversification can be realized through mergers and acquisitions and acquisitions, so as to enhance the profitability structure and enhance the ability to resist risks.

Cheng Weixiong pointed out to reporters that

Increasingly concentrated, especially some sportswear and other market concentration is becoming more and more high, and the degree of competition is constantly strengthened.

In the serious homogenization of products, even in the market of brand similarity, terminals are king, and the more diversified and high-quality terminal resources are considered to be the key to the success of the market.

The fierce competition in the market has already been interpreted as a contest for enterprise funds, and other high operating costs. Financing has become an important way for many garment enterprises to become bigger and stronger. However, in the apparel industry dominated by private enterprises, most enterprises have heavy financing difficulties, while short term loans have certain limitations and they can not meet their long-term development. Therefore, listing on behalf of Li has become the fundamental reason for many garment enterprises to choose.

Cheng Weixiong told reporters that many listed clothing companies, including La Natsu Bell, have many things to do after listing. Apart from a large number of market segments, they need to be challenged by clothing brand areas.

It must also be the foothold of these listed companies.

At present, Chinese clothing enterprises are generally in the fierce competition in the Red Sea. It may be because the enterprises pay attention to the consumers in a single aspect, they agree with the routine or the competition rules and methods in the same industry, the competition strategy will become very similar and appear to be uncompetitive.

Therefore, rebuilding the market boundary and opening up new fields and creating blue ocean will become an effective way to innovate the business mode of garment enterprises.