Domestic Electricity Supplier Market Basic Monopoly Baidu Electric Business Plan Repeatedly Defeated

In October 20th, the WeChat public said Baidu bought a cross-border e-commerce company called "the global purchase of Bob" for $200 million.

However, in October 21st, "

On the development summit, Zhang Zhendong, the world's founder of the purchase, denied the news.

His reply to the media is: "not wholly bought by Baidu, although the original company (yo Village) was bought by Baidu. There will be relatively large capital announcement in the near future, there will be one in BAT, and the official announcement will be next Monday."

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Although Zhang Zhendong has just denied the news of Baidu's $200 million acquisition, the first Financial Daily reporter learned from insiders that Baidu did invest in a cross-border electricity supplier company.

Baidu told reporters that "no response now".

Another Baidu investment Ministry told the "First Financial Daily" reporter, "public relations department will not respond one by one, will be unified to make a reply to this matter."

According to public information, Zhang Zhendong was founded in March 2015 by B2C, the main self run cross border B2C, and a video live module, which can restore overseas shopping scenes and enable consumers to interact with overseas shopping site staff in real time. The overall concept is "self operated cross-border e-commerce platform loaded with mobile video interaction technology".

At present, the platform sells products including beauty dressing, maternal and infant supplies and snacks, which is known as the "Japanese head shop price".

Zhang Zhendong's speech at the scene showed that before APP was formally launched, its company had raised two rounds of funds, including angel rounds of $3 million and A rounds of nearly $10 million.

Its APP, which was purchased online in July 1st, has been online for second months, earning tens of millions of dollars.

In addition, Zhang Zhendong also has a lot of connections with Baidu. His other identity is the founder of UUCUN.

UUCUN is a Android market alliance, which provides App Store Solutions for mobile phone manufacturers. It was founded by Zhang Zhendong in 2009. In July 2013, it was purchased by Baidu wholly-owned with a valuation of $60 million.

Public information shows that the cumulative number of users of the product exceeds 200 million. After completion of the acquisition, the net profit of Youcun village has increased by nearly 20 times than before, and it has been called one of the best performing companies in Baidu system.

This is the two time Zhang Zhendong has left Baidu this year.

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fight on despite repeated setbacks

Over the years, Baidu has always wanted to enter the electricity supplier industry, but this road is very bumpy.

In 2008, Baidu launched the "ah" online shopping platform, hoping to achieve the seamless integration of online pactions and network communities.

Later, the fate of "ah" was shut down online in March 2011.

And began to pform into a local life information service platform.

The following year in March, yes, it was integrated into "Philharmonic", and another year of Philharmonic.

For e-commerce shopping website.

In early 2014, Philharmonic changed its name to "happy goods" into a member electricity supplier.

So far, the fame of Le goods is not even better than most vertical businesses.

In 2008, Baidu also set up a joint venture with Japan's electricity supplier giant Lotte, creating the B2C e-commerce platform "Le cool days".

In April 2012, Lotte announced that it would close the platform by the end of May.

Despite repeated defeats, Baidu never gave up.

In August 2014, Baidu and Tencent, Wanda jointly launched a massive press conference, and the three alliance "ten million" to fight against Ali.

In April of this year, there was news that Baidu was planning to open up an electronic business platform, Baidu MALL (mall.baidu.com), that would open up online and offline resources.

A Baidu insider revealed at the time that Baidu was very determined and the project might be its last attempt at e-commerce.

Official website shows that Baidu MALL is Baidu's positioning high-end high-end quality business, targeted to invite 1000 high-end brands at home and abroad to enter, and only cooperate directly with the brand official, the target customers are petty bourgeois white-collar and middle-class families.

However, the first financial reporter entered the web page to see that the platform still shows people by advertising page, and is not really on line.

The electricity supplier is a strong operation business, and has a great gap with Baidu's technology based cash flow business logic.

According to the industry status quo, at present, the larger domestic electricity supplier will basically monopolize the domestic electricity market, so Baidu has to layout in the field of electricity supplier. The breakthrough should be cross-border electricity supplier.

Therefore, if Baidu can change its strategy and take investment as the breakthrough point, it will be the right path choice.

The current electricity market, there are cross-border electricity providers, mobile electricity providers two outlets.

According to the China Electronic Commerce Research Center, the paction volume of the former was 4 trillion and 200 billion (including cross-border B2B) in 2014, an increase of 33.3% over the same period last year.

The latter traded 928 billion 500 million yuan in 2014, 4 times that of 2013.

The Ministry of Commerce predicts that in 2016, China's cross-border e-commerce import and export volume will reach 6 trillion and 500 billion yuan. In the next few years, the proportion of cross-border electricity suppliers to China's import and export trade will increase to 20%, and the annual growth rate will exceed 30%.