How Will Intellectualization And Digitalization Change Traditional Men'S Clothing Enterprises?

"Everything can not last long except change."

The only constant change in the world is change. It is placed on the pformation and development of the garment industry.

With the continuous development of the market, men's clothing enterprises have also gone to the road of change.

In October, China International Clothing and Accessories Expo 2015 (Autumn) curtain is about to open in Shanghai. What men's clothing enterprises will lead the fashion pulse with innovative thinking? How will intelligence and digitalization change traditional men's clothing enterprises?

Fashion requires differentiated products.

Nowadays, consumer demand is rising. When Chinese men are stepping out of the idea that fashion is women's privilege, the demand for men's clothing is increasing rapidly.

The consumer market is changing, and the way of R & D and marketing of menswear products is changing.

Xu Youcheng, sales division manager of Tianjin Yu Lan Road Trading Co., Ltd., "for a long time, Chinese men's wear products have always been unable to avoid the problem of homogenization of products."

"Most consumers find it difficult to identify their brands in the men's clothing products of LOGO," he said.

This is a joke in the business circle, but it tells the embarrassment of the men's clothing market.

Making differentiated men's wear products will undoubtedly become a breakthrough for many enterprises.

The design of the fashion men's clothing brand "dark tracing UNDERSET" designed by Tianjin Yu Lan Road Trading Co., Ltd. is aiming at the vacancy in the market.

"Since the founding of the brand in 2010, our products are positioned in the fashion of men's fashion. The product has a distinct sense of design.

We hope that consumers will be able to see clothes at a glance and say that this is "dark tracing".

Xu Youcheng said.

He said: "despite the cold market conditions in recent years, compared with other men's wear brands," dark "sales in the mall can still achieve the top three sales.

This shows that there is a great demand for fashionable men's clothing in the market.

From the initial OEM to the establishment of the independent men's wear brand, the development of the dark brand has begun to take shape, and there are more than 20 brand stores in Tianjin, Wuhan and other places.

_ueditor_page_break_tag_

Coincidentally, Yi Feng International (Shanghai) Holding Co., Ltd., with its vision of becoming an international fashion leader, will also present its brand with USTCAVALLI, DSQUARE2, ATOS and 7CAMICIE brands.

。

As a fashion communication group founded in 1996, Yifeng international has been the main body of retail and advertising media in the two industries. It has successfully managed and marketed nearly twenty famous international brands, and its agency brands span many high-end business areas, such as high-end clothing, Western food and beverage, cosmetics and lifestyle products.

For the current development of China's men's wear market, Jia Dalai, senior manager of Yifeng International (Shanghai) Holdings Limited, also believes that there is a general phenomenon of homogenization in the development of domestic brands. By introducing international brands, Mishowroom can help the domestic market quickly enrich men's fashion categories.

"The international brand we introduced into China has been in the market for a long time.

At present, it is a critical period for enterprises to combine foreign rich design resources, brands and products to develop retail agents in the domestic market.

Jia Dalai said Future Ltd will focus its efforts on promoting the multi brand collection store and the development of international fashion brands.

Intelligence activates the driving force of enterprise development

In many people's subconscious, clothing manufacturing is still a low-end labor intensive industry. In fact, the intelligent pformation of garment manufacturing industry has become the consensus of the industry.

In the Internet age, the intellectualization of clothing is all over the upstream and downstream of the industrial chain.

Recently, Lin Wende, director of Shaoxing Boya Garments Co., Ltd. is busy promoting the promotion of the latest intelligent manufacturing system developed by the company.

He said that the company participated in the CHIC Exhibition for the first time and plans to bring the intelligent plate making system with independent design and development.

"The traditional way of clothing production mainly depends on manual operation, and the system we develop can scan the body data by taking photos of the human body, and the computer can automatically print into a clothing version, thereby realizing the pformation of stereoscopic to flat version data, saving the time cost and labor cost of traditional production technology."

Lin Wende said.

The company specializing in suit making, jackets, coats and tuxedo suits is developing intelligent production technology to enhance the manufacturing capability and realize the intelligent pformation of processing enterprises.

He said, "traditional

Production needs to be constantly innovating, and intelligent and digital manufacturing methods can help enterprises to save costs.

For Western-style clothes, which require very high demand for plate making, we should not only control the plate making way according to the properties of raw materials, but also need rigorous analysis for the collection and utilization of human data.

Lin Wende confidently said that Boya clothing has some solutions for such problems, but the details still need to be solved until the exhibition is solved.

Intellectualization affects the production and manufacture of products, and data makes enterprises more leisurely and wisely control sales and channels.

Xu Youcheng believes that a perfect database can provide the basis and direction for enterprise terminal adjustment.

_ueditor_page_break_tag_

"Data conversion is not a simple conversion of sales to a broken line map. Data conversion plays a great role in the adjustment process of enterprise terminals."

Xu Youcheng said that through the establishment of a long-term database, the company has been able to organize and analyze the subtle data based on the customers' buying time, the thickness of clothing choices, and so on, so as to adjust the price of new products and the price of single products in a timely manner.

Professional platforms offer greater opportunities

CHIC2015's theme of "smart fashion" coincides with the current development of the industry. From the big platform of the consumer market to the platform of the trade exhibition, there is no competition relationship, instead, it provides the opportunity for the clothing enterprises to exchange, communicate, cooperate and win together.

The Shaoxing Municipal Committee of the China Council for the promotion of international trade (CHIC) will organize dozens of enterprises to participate in the exhibition for the first time.

Among them, a large number of brand enterprises, such as the brand name of the men's clothing brand, Kell electric Knitting Co., Ltd., Moorhouse, Xin Ye Foreign Trade Co., Ltd.'s women's clothing brand MISTIC, children's clothing brand bubble Lu, will appear on the CHIC2015 autumn exhibition.

Hu Chunqin, head of the Shaoxing Municipal Committee of the China Council for the promotion of international trade, believes that organizing enterprises to take part in the CHIC exhibition is hoping that this platform will lead the industry to Shaoxing.

To promote the pformation and upgrading of "made in Shaoxing" to "Shaoxing".

For the purpose of attending the CHIC exhibition, Xu Cheng Cheng frankly said, "wine is also afraid of deep alley". We need to have a broader platform to promote products, get peer recognition in the industry, and maximize profits in the market.

CHIC is undoubtedly the best platform for companies to show themselves. "

Lin Wende said he hoped to bring the R & D system to the market and find like-minded collaborators in the CHIC exhibition to create greater opportunities for development.

On October 13, 2015 -15, the event of the clothing industry will start again in the exhibition and communication, and the opportunity to hide in the CHIC2015 autumn exhibition is waiting to be excavated.