Coach Joined Tmall For The First Time To Participate In "Double 11"

Coach was stationed in Tmall in December 2011, but it withdrew immediately after a month.

In September 4th this year, Tmall flagship store was once again landed. According to the industry's speculation, it may be double 11.

A total of 19 single items participated in double 11 discount activities, with a maximum discount rate of 50 percent off.

At present, in China, besides official website,

In the field of social development, it is also developing rapidly. In November 2012, the number of micro-blog fans was around 540 thousand, and now it has nearly 2 million micro-blog fans.

You can also browse, search and purchase products directly.

In fact, Coach and Taobao have been important strategic partners for cooperation. Since 2011, they have actively joined hands to fight against counterfeiting. The two sides signed a new memorandum in December 2013 to deepen cooperation in anti-counterfeiting.

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COACH brand sales decreased by 9% in the first quarter compared with the same period last year.

By region, sales volume in North America is still declining, but the decline is narrowing. Sales growth in China has continued to decline due to the impact of Hong Kong and Macao.

The COACH net sales decreased by 9% to 943 million US dollars in the first quarter compared with the same period last year.

According to the constant sales rate, the total sales in the first quarter decreased by 5% compared with the same period last year, narrowing compared with the same period last year.

By contrast, sales in the North American market fell by 16% to $691 million in the fourth quarter of last fiscal year.

According to the financial report, the sales volume of COACH brand in North America decreased by 11% from US $634 million last year to US $561 million, and by 10% at the constant exchange rate.

Same store sales fell 9.5% year-on-year, including sales of the same store decreased by about 1.5% due to the reduction of official online sale activities.

However, international sales of COACH brands have risen.

According to the report, international sales of brands decreased by 3% to 369 million US dollars from 381 million US dollars in the same period last year.

According to constant exchange rate, international sales increased by 6% over the same period last year.

In terms of dollar terms, sales in China increased by 2% over the same period last year, up 3% from a year earlier.

Among them, sales in mainland China were double-digit growth, while same store sales also achieved positive growth, but some business growth was offset by continued weak sales in Hongkong and Macao.

COACH's life has not been easy recently.

Earlier, COACH was closed in flagship store in central Hongkong, becoming the first brand to evacuate the core retail business in Hongkong market, which aroused great concern in the industry.

At the same time, COACH's earnings in the 2015 fiscal year ended June 27th showed that the net income of the brand was US $402 million, a decrease of 48.5% over the previous year's US $781 million.

The growth rate of sales in fiscal year 2015 was 9%, the first digit growth in China's fiscal year sales.