Internet + Chemical Fiber Chemical Fiber Industry Embarked On The Path Of Creative Marketing

In the increasingly fierce market competition, chemical fiber enterprises should not only create their own brands, but also actively use advanced Internet platforms to form "

"Industrial mode", so as to enhance core competitiveness in the increasingly fierce competition of homogeneous quality.

In recent years, China's industrial added value has increased by an average annual rate of 11.3%. Now it has surpassed the United States and has become the largest manufacturing country in the world. However, the contradiction between the core competitiveness of our country and the rapid growth of the factor cost has become increasingly prominent. Especially since 2008, the wage level of China's manufacturing industry has increased by 71%, and the labor productivity of our country has increased at a rate of 8.3% per year, which is lower than the rate of increase in costs, resulting in a decline in the profit margins of enterprises, resulting in the middle and low end manufacturing industries in China gradually shifting to new developing countries such as Southeast Asia, and the high-end manufacturing industry has returned to Europe, Japan and other developed countries.

Therefore, compared with the emerging developing countries, China's advantages in manufacturing are gradually losing.

In July 2015, the State Council put forward the guiding opinions on actively promoting the "Internet +" action, and put forward specific measures to promote the deep integration of the Internet and various industries.

Schultz chemical expert said, "

"Taking users' needs as the core, making use of information and communication technology and the Internet platform to make the Internet merge with traditional industries, promote the expansion of the Internet from the consumer domain to the production area, accelerate the upgrading of the industrial development level, thereby enhancing the innovation ability of various industries, creating new development ecology, and building new advantages and new kinetic energy of social development.

It focuses on promoting the integration of new generation of information technology, modern manufacturing and producer services, represented by cloud computing, Internet of things and big data. It has the characteristics of cross-border integration, innovation driven, reinventing structure, respecting human nature, opening up ecology and connecting everything.

Schultz chemical has learned from the chemical fiber conference held in the second half of 2015 that more and more chemical fiber industry is taking the "Internet + chemical fiber" as the future strategic development goal, and gradually promotes the intelligent pformation, and achieves the deep integration of industrialization and informatization. Relying on the establishment of the computer simulation model, it realizes intelligent management from new product development, production planning, quality control to product sales, warehousing and logistics, after sales service and so on.

In the process of new product development, we can real-time perceive, collect and monitor the large amount of data generated in the process of production in order to facilitate the seamless connection of production processes and collaborative manufacturing among enterprises, so as to realize intelligent analysis and decision optimization of production systems.

In the process of research and development, a database system can be established to sort out and classify product application areas, product specifications and performance indicators for new product research and development.

The process of polymerization and spinning is based on online precision pportation platform. The process is optimized by computer engineering model, and the performance of the product is forecasted, so as to realize process optimization and performance prediction to achieve the development of new products.

The use of no or less people on the pipeline operation platform, reduce operator, thereby reducing costs.

In the process of quality control,

The ERP interconnection with enterprises enables information resources to be shared. This helps producers to trace original information and deal with feedback problems quickly, so as to promote continuous improvement of quality and service.

In the process of product sales, we adopt more and more diversified Internet marketing mode to make China's chemical fiber industry embark on the road of marketing with its own creativity.

While making use of the publicity of traditional enterprise websites, we should also use mobile Internet to publicize the profiles and product details of mobile phones through APP, and expand the visibility of enterprises.

In addition, we can make use of the Internet channel to carry out online sales of chemical fiber products and truly realize the e-business of chemical fiber industry.

In the process of warehousing and logistics, the automatic packaging system is applied to carry out the intelligent operation process of chemical fiber products, such as grasping, positioning, pushing, pushing, inserting, exporting cars, pferring silk cake, bagging, automatic stacking, and automatic beating, so as to realize the perfect combination of Internet technology, artificial intelligence and digital technology.

In the process of after-sale service, we establish a customer management and demand analysis system.

By subdividing the chemical fiber market, professionally customizing the products needed by customers, implementing flexible and effective technical services to meet the needs of customers and achieve intelligent and humanized after-sales service.

Schultz chemical experts believe that "Internet + chemical fiber" will vigorously promote the development of China's textile industry. In the next 30 years, China's textile industry will surely create brilliant results.

In this regard, we should improve the pace of innovation, so that industry convergence development has a broader space.