Based On The "Internet +" Clothing Industry In Shaxi, Planning A Far-Reaching Change.

Fuyuan International Garment City, which is located near the city bus terminal, is busy. People are busy decorating the booth to prepare for the coming trade fair.

As the main venue of the fair, the "Zhongshan clothing O2O electricity supplier demonstration base", Fuyuan International Garment City, has a total construction area of 130 thousand square meters, with two major professional clothing wholesale markets of A Pavilion and B Pavilion.

With innovative community based integrated planning and online offline operation mode, Fuyuan International Garment City intends to build a service system covering the whole industry chain, including clothing design and development, investment and financing services, modern logistics and so on.

Liu Zhenhua, director of Fuyuan International Garment City, told reporters that Fuyuan international garment city is implementing "

"Parallel operation ideas.

At present, the garment city has set up 2000 sets of clothing entity businesses, 500 electric business enterprises, one-stop clothing wholesale procurement base, and built 4 e-commerce platforms, such as the electricity supplier park, e-commerce trading center, Yiwu Zhongshan purchase, micro mall, etc.

During the fair, it coincided with the annual "

"

Zheng Yiming, director of logistics express service center of clothing city, told the author that at present, there are about 8000 items of online shopping delivered by the center every day. During the trade fair, there will be a substantial increase in the number of goods purchased, so we must prepare ahead of schedule.

Combination of exhibition and sales: billion yuan gigantic to achieve "online Carnival"

Based on "

"And collaborative innovation thinking, Shaxi's clothing industry is planning a profound change.

Chen Shunbao, mayor of Shaxi Town, told the author that the fair will be a combination of exhibitions and exhibitions. In order to fully mobilize the participation of all the people and interact with the whole people, the fair will take a series of measures to promote the effect of the exhibition, forming the idea of "upgrading the development of consumers from manufacturing enterprises", and providing a feasible development mode for the upgrading and pformation of manufacturing enterprises.

It is understood that in addition to the joint exhibitors to promote the preferential banquet, on the official WeChat platform of the fair, we will carry out a series of colorful interactive games, such as clothing accessories big combat, two dimensional code pair collision, Logo guess guess, one yuan rush to buy, etc., the overall huge benefit fund is as high as 100 million yuan.

It ensures that buyers, fashion buyers and the general public can visit the exhibition during the trade fair, and can buy comfortable brand clothing at preferential prices, and truly realize "online Carnival".

In addition, the fair will be fully integrated into the technology elements, and the special science and Technology Museum will show the innovation and progress of modern textile technology.

During the exhibition, members of the public will be able to experience the three dimensional tailoring of San Tony, fully measure more than 420 sizes and seconds, JEANSWEST interactive interactive T-shirt, interactive animation and fun interactive game, create 3D trend interactive T-shirt new experience.

The development of an enterprise needs to keep pace with the times and follow the trend of the times to develop better. The integration of traditional manufacturing and e-commerce will help to win more opportunities for development.