How Does Clothing Store Impress Female Customers?
Many people think that women earn money well, which is why so many investors choose women's clothes. Venture project However, as competition becomes more and more intense, shops must find their own way in management, so as to satisfy customers' consumption demand and increase customer stickiness.
For women, if she is willing to try on your clothes, then she will have a bigger idea of buying this dress. When trying on it, she will probably be moved by other clothes and buy more clothes. Therefore, customers can try to recommend some matching objects such as coats and scarf when trying on customers, which will not only make customers feel better about the clothes they want to buy, but also play a role in related sales.
For female customers, we can use aesthetic selling. Aesthetic selling It is through interaction with customers, interaction, and interaction, sincere attitude and professional collocation technology will definitely move this kind of friends to buy! Sincere attitude is very important.
Garment industry There is an old saying that it is very good. A good place is better than ten good shopping guides. Women must be more emotional than rational controls. Therefore, if clothing can be done in detail to satisfy customers, natural female customers can easily be touched. There is a little trick, no matter what customers buy, they give away a small gift, sometimes it is such a worthless little gift, but let the customer have a kind of intimate feeling.
Research shows that when a woman is shopping with her boyfriend, her desire to buy is two to three times normal, and the probability of placing the order will be greatly improved. Similarly, if a group of female friends meet for shopping, their buying probability is much higher than that of women who are shopping alone. Of course, the above is the general situation, and a few Shopaholic are excluded as a special case. However, it can be concluded from this point that it is a good way to sell women's clothing better for women who have a companion.
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The boss can not be a bit of a soft sell, language needs no words, only need a low-key frank, using the Tao (ideas, ideas, rules) to deduce, moving to the heart is more valuable than the reason, learn to hide, abandon the law, try not to install big brother, the best law is always hidden in the stomach do not speak out. Because this is China, trust is more important than competence. Being a person is more important than doing things.
Peng Xiaodong's classic quotations:
1, the real talent is tossing about. Those who are torn or break through, or choose to escape.
2, the real sale is trust, and trust is more important than competence. When you wear a fake watch, millions of people say that you are trusted. If you wear a real millions of people, they say that you lose trust.
3, senior salesmen sell ideas and create demand with high prices for products; low-level salesmen sell their mouth, ask for money, and sell products at low prices.
4、銷售企業(yè)的老板賣人品獲得人脈成交事業(yè);銷售產(chǎn)品的老板賣智慧獲得支持成交生意......(未完待續(xù),更多精彩盡在彭小東導(dǎo)師的現(xiàn)場(chǎng)精彩演講,彭小東導(dǎo)師:《不懂行銷力,如何當(dāng)領(lǐng)導(dǎo)》,《一本書讀懂大數(shù)據(jù)營(yíng)銷》,《廣告媒介江湖行銷之四刀》等暢銷書作者,中國(guó)廣告媒介行銷培訓(xùn)第一人,全球華人總裁卓越行銷力導(dǎo)師,品牌競(jìng)合力暨切割領(lǐng)導(dǎo)力藝術(shù)創(chuàng)始人兼總教練;中華傳媒行銷力學(xué)院院長(zhǎng)(籌),中國(guó)民營(yíng)企業(yè)大學(xué)校長(zhǎng)(籌);媒無界網(wǎng),行銷力網(wǎng)創(chuàng)始人兼總顧問,中國(guó)廣告銷售神奇教練,中國(guó)傳媒營(yíng)銷教父,曾有過個(gè)人一天簽訂三張廣告銷售合同,三個(gè)月完成全年銷售任務(wù)等成功廣告銷售,傳媒營(yíng)銷經(jīng)歷;現(xiàn)任行銷力國(guó)際控股集團(tuán),行銷力傳播董事長(zhǎng),行銷力國(guó)際控股集團(tuán)五大業(yè)務(wù)板塊:品牌管理,廣告?zhèn)髅剑稍兣嘤?xùn),資源整合,資本運(yùn)作!五大品牌全球 Operation center: marketing power - marketing problem up to now! Media is boundless - spread without borders, media without boundaries, reach the world! Core competitiveness - the advantage of surpassing competitors! Wisdom of president, wisdom, intelligence, intelligence, competition, cooperation, win win!
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