How To Get Close To Customers In Clothing Sales Skills
How does clothing sales skills approach customers?
Three meters principle
"That means that when customers are three meters away from home, they can greet, smile and eye contact with customers.
If you do not pay attention to this point and ignore customers, you will lose 3 single business a day, if the average is 300 yuan, then more than 320 thousand per year.
Therefore, I hope all of you here can take the initiative to greet customers.
Now I find many salesmen like to use "please take a look" instead of "welcome."
As we all know, this "welcome to see" welcome speech just instilled a "look away" subconscious to customers.
Let's talk about the role of the subconscious mind in human psychology.
In the morning, when you wake up and say to yourself, "I am in a good mood today, I am a happy person, so you may be happy all day."
This reflects the role of the unconscious in human beings.
Therefore, if you are used to saying "please look around" to customers, please correct your statement immediately.
I think you must have this experience. Sometimes we are in a specialty store or a shopping mall.
Shopping
When we come across a few enthusiastic shopping guides, they will greet you in a long way. When you walk into her counter, he will follow and follow them, and start chattering about their costumes.
As customers, they like to have a relaxed and free shopping environment for their appreciation and selection. Instead of indiscriminate introduction, they will feel an invisible pressure and run away as early as possible.
Therefore, we must avoid "not too enthusiastic".
How to approach customers in clothing sales skills: the best time to get close to customers
We should let customers free to choose products, not mean ignoring customers, regardless of whether or not, the key is that you need to keep an appropriate distance from customers, follow your customers with your eyes and observe customers.
Once we find the opportunity, we will attack immediately.
How can clothing sales skills approach customers?
1. When a customer looks at a product (showing interest)
Two. When customers suddenly stop, they say they see her at first sight.
Three. When a customer looks carefully at a particular commodity (indicating that there is demand, he wants to buy).
Four. When customers look for labels, labels and prices (indicating that hobbies have been generated, they want to know brand, price, product composition).
Five. When customers look at the product and look around (expressing help seeking guidance)
Six. When customers ask questions voluntarily (indicating customers need help or introduction)
The principle is grasped, the timing is right, so next step is how we should approach the customer to facilitate the paction.
How to approach the customer selling skills and approach to questions
Eg. Hello, what can I do for you?
This dress suits you very well!
What size do you wear, please?
You have a good eye. This is the latest product of our company.
How to approach the customer selling skills, two, introduce the approach
When you see a customer's interest in a product, introduce the product.
Product introduction: FAB rule, don't call it FBI rule.
1.FEATURE characteristics (brand, style, fabric, color)
2.ADVANTANGE advantages (generous, solemn, fashionable)
3.BENEFIT benefits (comfort, sweat absorption, coolness)
Interaction: introduce clothes on your body, introduce your own cell phone, etc. (using the FAB rule).
Note: when using this method, do not ask customers for advice.
If the other person answers "no need" or "no trouble", it will create an embarrassing situation.
Clothing sales
Skill
How to approach the customer three, praise the approach
That is, praising customers' appearance and temperament in the form of "praises" and approaching customers.
Eg your bag is very special. Where did you buy it?
You are really in the mood today.
Children, they are so cute!
As the saying goes, a good word is three, and a good word always loves to hear.
Generally speaking, customers are usually friendly and willing to communicate with you when they praise you properly.
How to get close to customers four and how to approach approach
The use of product demonstrations to demonstrate the effectiveness of products, and combined with a certain language to help customers understand products and products.
The best demonstration is to let customers try it on.
Data show that 68% of the customers will trade after trying.
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