PEAK Sports Enjoys The Highest Reputation, The Strongest Basketball Shoes Run Out Of China'S First Overseas Sports Brand.
PEAK wins two "China advertising the Great Wall awards"
As an international prestige, it has great influence on major sports events.
Sports brand
The marketing strategy of PEAK sports has been quite successful in recent years, thanks to the clear development strategy of its leadership.
The twenty-second China International Advertising Festival, held in Xi'an Qujiang International Convention and Exhibition Center, was held recently.
PEAK sports has won two gold medal in marketing and communication in the selection of advertisers of the Great Wall awards in 2015.
China advertising the Great Wall award, as the most historic, authoritative, professional, scale and influential award in the Chinese advertising industry, is known as "Oscar in the Chinese advertising industry".
PEAK's award-winning marketing case is "China's strongest."
Basketball shoes
"Event marketing case" and "borrow weather forecast" landscape advertising brand communication case.
In December last year, the United States was famous.
Gym shoes
Website Weartesters released the list of top ten sneakers in 2014. PEAK's "Parke generation" is the only Chinese brand listed, so netizens call it "China's strongest basketball shoes".
The topic only read more than 15 million in one night. Netizens are very proud of the rise of China's manufacturing in the international mainstream market.
Up to now, PEAK has entered more than 80 countries and regions in the world. Its trademark has been registered in 100 countries. PEAK has always adhered to the strategy of internationalization as its core strategy for 20 years and has become the first Chinese sports brand overseas.
With its most powerful and authoritative channel, CCTV has a high household entry rate of 99.2% in China, covering all the cities in line with PEAK.
Marketing plan
Reached a high degree of agreement.
With the influence of CCTV's weather forecast program, PEAK sports has entered thousands of households and has become the symbol of Quanzhou.
"As the most effective way of communication between enterprises and consumers, brand advertising and event marketing can not only enhance brand awareness and reputation, but also resonate with the overwhelming majority of consumers."
PEAK sports CEO Xu Zhihua said, "in the future, PEAK will win more consumers' recognition and love through more innovative marketing methods."
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