The Fashion Brand Of Adore Me Is Rising.

In the downturn of the fashion industry, many traditional fashion brands have had to close their stores and have been struggling. Recently, many Internet fashion brands have announced that they will get financing to expand their development.

Not only that, but also an Internet underwear brand Adore Me claims to challenge Victoria s Secret, a lingerie giant.

So what kind of Internet fashion brands are on the rise and why are they challenging traditional fashion brands?

Over the past three years, sales of Adore Me increased from US $1 million 100 thousand in 2012 to US $16 million 200 thousand in 2014.

Although there is a huge difference between the size of the Victoria s Secret and the Big Mac scale of $7 billion 200 million, the growth of 14 times in two years can not be underestimated.

Besides,

By Inc. magazine, fourteenth of the 5000 most noteworthy companies ranked second in the retail companies.

In October 14th, the Internet

Outdoor Voices announced the completion of the $7 million A round of financing, the last round of the financing of the leading Party General Catalyst again led the round of financing.

So far, Outdoor Voices has raised $9 million 500 thousand in total.

Outdoor Voices was founded in 2013 and is headquartered in New York.

In the red sea of sportswear business, Outdoor Voices has a new way. Compared with professional sports, the brand pays more attention to light fitness. The main customer group of Outdoor Voices is located in "leisure sports enthusiasts". They are not fitness enthusiasts. They usually prefer to take a walk instead of having to go to the gym to practice their equipment.

At present, the company has only one online shop, one fan group and some social accounts, as well as a physical store in Austin, Texas.

This round of financing will be used to create more stores and increase product supply.

In October 19th, ROOY announced the completion of the US $3 million 400 thousand in seed wheel financing.

The current round of financing is led by Silicon Valley's famous venture capital Formation 8, South Korea's Private Equity Investment Firm Korea Investment Partners.

The financing will help ROOY expand its online business, increase its global market share and continue to increase its capacity.

ROOY was founded in 2014 by "shoes two generation" Ryan Kang, headquartered in San Francisco, R & D center in Busan, Korea.

New brands and designers display their creative works to netizens (this is mostly shoes enthusiasts) through this creative platform, and then decide which products can be put into the market by netizens.

Consumers who book online can enjoy the discount price before the product is launched.

This method of Consumer Assessment redefines the shoe design market: voting and feedback from platform members shorten the product development cycle from 18 months to 6 months.

ROOY platform not only lets

Profits can also be enjoyed by the early adopters, which will further expand the ranks of online community members.

Community members share products through social interaction, which not only improves product sales, but also makes free marketing campaigns for designers.

In October 21st, Betabrand, the San Francisco based Internet fashion company, announced its $15 million financing from Morgan Stanley and Foundry Group Morgan.

So far, the start-up company has received $29 million in financing.

Betabrand launches crowdsourcing and crowdsourcing products every day, and is expected to become the fastest growing fashion brand in the world.

In the traditional fashion world, designers need to wait for 12~16 months to display their works to consumers, but the designers of Betabrand have been interacting with consumers from the very beginning.

By focusing on production and distribution, Betabrand provides designers with the opportunity to build a fan network community.

In this way, consumers can place orders directly with designers, not brands.

At present, Betabrand website has more than 300 public products for sale.

The company will take advantage of the acquired financing to increase investment in sample and designer cooperative products, so as to realize the multiplied growth of the number of products.

Adore Me, the Internet underwear brand that won the financing in 2013, has recently claimed to challenge -Victoria s Secret, a lingerie giant.

Adore Me is an Internet lingerie brand created by French handsome Morgan Hermand-Maiche. Its brand positioning is fast fashion, but all underwear is sold online only.

The brand invites designers who are proficient in the process of making underwear, making a slight alteration on the basic template to produce different styles, and launch a series containing 30-40 pieces every month.

In the early summer of this year, Sharon Klapka, director of company business and brand development, said in an interview with us website Business Insider that the performance of 2015 will continue to maintain strong growth in the year of 2015.

In fact, the performance of Adore Me is catching up with Italy's top luxury underwear La Perla.

Klapka is full of fighting spirit: "our goal is to surpass Victoria 's Secret.

Their product design is slow and expensive. Now is the time for us to completely reform the underwear market. "