What Causes The Collective Recession Of The Traditional Clothing Industry?

Driven by the big wave of the Internet, many new shopping websites have sprung up, which makes the traditional

The industry has been hit hard. Many consumers pick up clothes in the physical store and buy them online. Because the prices on the Internet are much cheaper than the physical stores, there are also many discounts, resulting in the fact that the physical stores are becoming more and more difficult.

As the largest local down garment manufacturer in China, busy shrinking traditional channels, from March 31, 2014 to September 30th in the 6 months, has been shutting down 3436 down clothing retail outlets, and in 2013, it has closed 1357 down clothing sales outlets.

BELLE International released the latest retail business data in the first quarter of this fiscal year, showing that China's largest shoe production and retail companies's number of retail outlets in the mainland has decreased by 167.

Business sales fell 7.8% year-on-year.

Previously, the scale of stores has always been the advantage of BELLE international.

Data show that in the most crazy days of 2011, BELLE international opened 2~3 stores every day.

The seven wolf is a clothing brand specially made for men's clothing. It was founded in 1990 and is a common brand in the mall.

It is reported that as of now, 519 stores have been reduced, and net profit has decreased to 111 million yuan, down 26.28% compared to the same period.

In the market saturation, consumption slowdown, the impact of the electricity supplier off shop became a lot of traditional clothes shop helpless.

Closing stores or heralding the market may mean new explorations. In any case, the advent of shop closes is worthy of our consideration and research.

What causes the collective recession of the traditional clothing industry?

One price -- the soft rib of traditional shoes and clothing

With the emergence of a new e-business mode, more and more people are buying things online. Not online things are better than those in physical stores, but only because things on the Internet are cheaper than those in physical stores.

This is a fatal injury to the traditional clothing industry.

We all know that the operation of the entity store first pays the rent, followed by the decoration of the storefront, the wages of the waiters, the cost of the purchase, and so on. These complicated and trivial things have to deal with money, and if they are not well sold, they will also bear the risk of pressing goods.

And the shop is not so troublesome: you just need to find a few models, send a few pictures of your store clothes, hang them on the website, you can run, and you don't need to press the goods, which makes the costumes greatly reduced.

Two convenience -- the disadvantages of traditional shoes and clothing

The emergence of shopping websites, so that consumers do not have to go shopping in the summer on the scorching sun, do not have to spend in winter scarves to spend, consumers can not buy their own clothes out of the house, which is not the traditional clothing industry.

And what kind of shoes and clothes do you want to buy online, you can find your favorite shoes and clothes by opening search, you don't have to rush around to pick and compare prices, because these can be achieved in online stores.

And the advent of the era of e-commerce is not really let the traditional clothing industry have no way to go?

The answer is, of course, No.

Traditional clothing stores and online shops are much more expensive, but the traditional shoes and clothing stores, consumers can personally touch the material of shoes and clothing, see the color difference of clothes and try it on, see if they are suitable for wearing this type of shoes and clothes, etc., all of which can not be done by online stores.

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Of course, the traditional shoe and clothing industry can not be arrogant, should learn from each other's strengths and weaknesses, use the new ideas of network development, combined with their own unique advantages, the shoe and clothing industry to achieve the ultimate!

"Internet +", "+ Internet" is the first step that should be considered in the traditional shoes and clothing industry. After all, the era of Internet has arrived, but how should it be + or how?

One line, one line and the next one.

With the advent of the Internet age, the laziness economy has attracted more and more attention. People are accustomed to choosing or shopping goods on PC or mobile terminals. This naturally leads to a reduction in the number of customers and the reduction of orders.

Therefore, the pformation of offline stores must first improve the sales channels, establish online shopping centers, meet the needs of online users, and pull online customers from the Internet.

Online and offline common development, layout of the full channel sales mode, online and offline complementary advantages, win-win development.

Two, use big data to capture consumption dynamics.

More and more people go online shopping, more and more people will leave a mark on the website, businesses can use big data to capture the needs of consumers, and properly carry out innovation and reform to enable consumers to keep up with the pace of popularity, so as to reach the same needs of consumers, so that production and consumption are directly proportional to the increase.

Three line shoes and clothing experience shop will become the mainstream market.

First of all, the advantage of online shopping is convenient and cheap, but some manufacturers do not do standard for some clothes (I just say those non-standard manufacturers). When you find clothes that you can buy according to their size, you can not return them to the flowers, but you have to wait for a few days.

Secondly, you think that the nice shoes and clothes worn by others may not be nice on you, because everyone's temperament and walking posture are different. You may think that people are very handsome on the clothes they wear, but they also want to be so handsome, but when they buy the same clothes on the Internet, they wear another look.

Once again, you can't buy shoes and clothes in the traditional shoes and clothes shop. You can't try this. It's trying to try that. I tried a dozen clothes all morning, not only the waiter hate you, but also feel embarrassed.

If you can have a shoe and clothing experience shop for mobile phone experience shop, consumers can choose their favorite clothes when they go in, no longer look at the faces of the waiter and try hard to try them on. This will be a very pleasant thing. If a store can have professional dress collocks, it will be a better thing to give consumers some professional advice.

The arrival of the Internet wave has brought pressure to many traditional shoes and clothing industry. It is this pressure that makes the shoe and clothing industry have new power to find new business opportunities in the pressure, the development of new business models, shoes and clothing industry, so are other traditional industries.