The Pformation Of Domestic Retail Industry Is Imminent And The Purchasing Power Is Losing.

Recently, media reports reported that the number of outbound tourists and purchasing power in China has ranked first in the world for 3 consecutive years.

In 2014, the number of outbound tourists from mainland China reached 109 million, and overseas spending increased by 28% to 164 billion 800 million US dollars.

It is estimated that in 2015, the number of outbound tourists from mainland China will reach 120 million, and consumption expenditure will be as high as 194 billion yuan, exceeding 1 trillion yuan.

How to "seduce" Chinese consumers back to China is to avoid "fat water flowing out of the field". To a large extent, it is related to the overall situation of activating the domestic demand market.

In fact, why the domestic consumers are willing to go abroad to spend, or because the domestic shopping experience is not as good as foreign countries, and domestic products can not meet the needs of Chinese people.

Compared with the majority of domestic business attendants' love, ignore foreign countries.

In customer service and consumer disputes, respect, trust, speed and timely attitude are more appreciated by consumers.

Exclude

On the other hand, domestic consumers are more interested in the pursuit of quality products. In the face of the same "Shanzhai goods" in the same street, consumers often lack interest.

All these are the realities of the upgrading of consumer demand in China. The wave consumption mode is not sustainable.

Shen Danyang, a spokesman for the Ministry of Commerce, said in response to the sharp increase in the consumption of Chinese tourists to Japan in recent days. In recent years, the consumption of Chinese tourists in Japan, including Japan, has continued to grow rapidly. This is the result of the superposition of various factors. At present, the Ministry of commerce is still studying the policy of further guiding consumption reflow.

The crux of the problem lies in the fact that the speed of pformation and upgrading of domestic retail department stores is far from keeping up with the speed of "purging" Chinese wallet.

On the one hand, China's huge domestic demand has no target, huge high-end consumption power has been lost overseas; on the other hand, the retail department stores are facing the industrial cold winter, and many offline retailers are facing a collapse.

The contradiction between the two is rooted in the long run of the retail industry, which has failed to pay attention to personalized consumption.

In addition, the excessive import tax rate, the immature domestic distribution system and the high circulation cost are also part of the reasons for the outflow of consumers, which further aggravates the double loss of domestic market demand and domestic tax revenue.

No "SEDUCTION", no consumption.

The wine is fragrant. If the alley is too deep, there will be no wine.

Buy it.

Therefore, if we want to make huge overseas demand return to China and form a continuous driving force to enhance the domestic market demand, we need to play a combined boxing: on the one hand, we will improve the service quality of the domestic retail industry, create a better consumption environment and experience for consumers; on the other hand, we will no longer use Shanzhai goods to prevaricate people's shopping needs, but rather create more quality independent brands, so that consumers can be proud of buying domestic goods.

Let trillions of overseas consumption return, domestic businesses still have a lot of article to do.