Purchasing O2O Enterprises Can Only Satisfy Consumers' "Living Needs"?

At present, most Supermarket Purchasing O2O will collect the remaid from the supermarket, but this money will be very few for the whole company's operation cost. Of course, no company expects to make profits in this way. The real profit is based on the value of the active users accumulated through supermarket purchasing. Although the community 001 started earlier, it has been stuck in the role of "Porter" in the supermarket. It has not extended more valuable businesses. After feeling the pressure, it has launched a self financing product for the pursuit of high gross profit, and finally broke the capital chain, which has become a case of supermarket purchasing O2O death.

The death of 001 of the community has led the supermarket to buy O2O to speed up its spanformation. Dmall points to the commodity supply chain, touches the global selection channel and touches the front end chain. In terms of Dmall, it is only the value of "porters", and it is the purpose to spanform the supply chain of traditional Shang Chao by reverse consumption demand. In the industry view, supermarket purchasing is just the starting stage, but ultimately, the mode of development depends on the different values of O2O. Small e came home to place their value as a community entrance, in addition to commodities, but also access to all kinds of life payment projects; at present, only in Beijing, that is, buy and sell, adhere to the location based crowdsourcing business mode, and will be copied in the form of "urban partners" to the whole country.

O2O, which sells the main products for 1 hours, is very hot this year. However, in the Dmall multi-point line operator, it seems that because of the total offline business, Dmall has launched a "Global Select" channel on Android mobile phone yesterday. The channel has concentrated on 600 kinds of products from the world in the pre-sale mode, mainly seafood, fruits and vegetables, poultry meat and imported exotic products.

According to the Dmall multi-point online operator, more than half a year's cooperation with wumi has accumulated a large number of customer data and customer service communication data, thirty thousand or forty thousand of Wumart store. SKU It can fully meet the daily needs, but commodity structure, especially fruits, vegetables and fresh products, has no way to satisfy consumers' demand for high quality goods.

In the mode of operation, the global select channel, based on the consumption demand of other fresh electric business analysis and big data method, opens up the supply chain from many points, and then provides warehousing and distribution by Wumart, but does not sell through the Wumart store, directly distributing to the customers who have made the first day. In the view of these people, "the electricity supplier has only two contents, one is service, the other is goods, and the former has served well one hour, and goods are now the top priority." According to the Beijing Business Daily reporter, some of the world's most selected products come from Wumart SHANG Jia club.

　　 Proprietary commodities The benefits are obvious, eliminating the cost of channels, mastering the pricing power, raising gross margins, and achieving differentiated development with competitors. However, it can not be overlooked that the reason why Supermarket Purchasing O2O is rapidly attacking the city is that the mode is relatively light, providing only the "last mile" distribution, avoiding the business and warehousing, which are expensive, short term and can not see the effectiveness of the business supply chain front-end business.

Small e home CEO Rong Guang told the Beijing Commercial Daily reporter that at present there is no plan to make goods in person. If there is such a demand, it will give guidance and advice, and entrust a cooperative supermarket to import commodities. Rong emphasized that small E did not enter the supply chain at home. Zhao Tingchao, the founder of the purchase, seems to have more resources and more experience in the operation of traditional commodities.

Dmall multi-point online operator said that the supply chain includes cash flow, logistics and information flow. Dmall multipoint is only docking the information flow, and has not intervened in commodities. Logistics aspect Provided by partners, wumi, including fresh warehouses and night logistics to reach stores. According to him, Wumart's acceptance of this model is not smooth. The two sides have been running in for three or four months, and Dmall will provide the cost for Wuming in the supply chain, but the situation of profits distribution between the two sides is not clear.