Knitting Industry: The New "Money" Scene Brought About By The New Trend

China is the largest in the world.

product

The steady and steady growth of textile and clothing exports is crucial to China's foreign exchange reserves, balance of payments, stability of RMB exchange rate, social employment and sustainable development of textile industry.

Especially in the field of textile industry segmentation, China's knitting industry has been exporting slowly to the world economy in 2014. The total export volume in 2014 reached US $106 billion 140 million, which once again exceeded 100 billion US dollars, accounting for 34.5% of textile and garment exports (US $306 billion 960 million). This ratio is enough to show that the knitting industry has become the backbone of China's textile industry.

Behind the "100 billion dollar" figures is the constant efforts and struggles of countless enterprises on the chain of China's knitting industry.

PHValue China International Knitting fair, as the "weathervane" of China's knitting industry, can always reflect the latest development trend of the industry at the first time.

In the 2015 autumn and winter PHValue, the industry seems to have caught the new money scene brought about by this new trend.

The release of fashion trends plays a key role in promoting the rapid development of China's knitting industry.

Its value lies in, on the one hand, we can grasp the future development direction of the consumer market through trend research; on the other hand, the application of the trend of fashion can promote the production enterprises and brand businesses to have important discourse power in the industry, and constantly improve the contribution rate of design and brand.

In the autumn and winter PHValue, in addition to taking the order as a priority, many people choose to take the time to listen to all kinds of fashion trend forums in order to better understand the latest trends and absorb them into the main direction of the next quarter's development.

PHValue, WGSN expert Zheng Mianmian based on the future trend of knitting, mainly analyzed and explained the influence of four mainstream trends of 16/17 autumn and winter on knitting and its causes. Focusing on knitted fabric and profile design, the trend of four popular knitting trends in 16/17 autumn and winter was analyzed in all directions.

Especially for the sweater category, Shi Yajie, designer of Jiangsu Jinlong Polytron Technologies Inc knitting research and development center, interpreted the trend of 2016/17 autumn winter sweater products with four themes: extradited beauty, street return to artistic conception, century cranny and reverse deduction.

In fact, no matter which field the knitting enterprise and the brand business need to understand the concept of the trend of fashion, and absorb and utilize it.

Of course, not all fashion trends are suitable for the development of the enterprise itself. Therefore, after the choice is made, the concept will be reorganized through the designer, and the best plan for the product development of the enterprise will be formed.

Under the background of the current macro-economic boom in China, the fiber industry is in the "deep adjustment period". Many leading enterprises in the industry have begun to adjust their marketing strategies and strategic directions, choose to expand and cooperate upstream and downstream, jointly open up the market with the form of "allies", and use the terminal products to recommend new fiber models to publicize the excellent performance of products and achieve good results.

Of course, this approach will also help build brand of industrial chain and enhance the value and competitiveness of the entire supply chain.

Asahi Asahi, MITSUBISHI Liyang, Itou Tada, Yizheng chemical fiber and so on are good examples.

In order to better demonstrate the effect of fiber in the end products, they have joined the upstream and downstream enterprises to recommend the latest fiber materials to brand dealers and consumers.

Such as Asahi Asahi, Zhucheng Yumin Knitting Co., Ltd., Sitian group and Yantai y. Lin textile and other enterprises have launched the functional products of bingba fiber blended with all kinds of wool, hemp, silk and functional fibers.

In addition, Asahi Asahi also specially prepared 1000 women's sling underwear made of bingba fiber as a gift to the professional audience for the exhibition. It is recommended that BB and other fibers blend, not only to maintain the performance of Bing cool touch and moisture absorption and heat discharge, but also to have the superior characteristics of other blended materials.

MITSUBISHI Liyang Co., Ltd. and MITSUBISHI Textile Co., Ltd. also hand in hand with five enterprises such as Itochu fiber Trading (China) Co., Ltd. and Shanghai silky Group Co., Ltd. to launch a variety of fiber, fabric and clothing products, including super fine denier fiber MIYABI with silky luster, super fiber AIRWARM with super fluffy and ultra light weight, and acrylic fiber CUTELY with deodorizing function.

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To actively cooperate with upstream and downstream enterprises and optimize and integrate supply chain is one of the business models that these enterprises depend on. This has become the consensus of "big guys".

At the same time, these fiber enterprises have begun to upgrade from traditional sales promotion to terminal pull, directly listen to the personalized needs of terminal customers, and select the terminal products for large-scale promotion at the same time, forming a great change in production marketing to consumer marketing, and have achieved remarkable results in the exhibition.

I have to mention that every exhibition has a large number of industrial clusters to participate in the exhibition.

In the past, foreign trade oriented manufacturing enterprises took out orders as their basis for survival. However, as foreign markets were affected by the economic crisis, more and more foreign trade enterprises turned their attention to China and brought their excellent quality and strong design ability to domestic consumers.

For example, in the Tang Dynasty exhibition hall of the "socks town", the exhibitors took the 5 most innovative, creative and creative products and thousands of "fist" stockings to the exhibition.

In the Datang exhibition group, Zhejiang Shen Baili socks industry Co., Ltd. is a small and medium-sized socks enterprise mainly exported to foreign trade with sales volume of RMB 300 million yuan.

Qi Baili, the head of the company, said: "many European countries may not know Shin Bailey, but many brands are produced, designed and processed by us.

In this exhibition, we hope to receive orders from some domestic brands and expand domestic market share.

Not only are socks owners keen on design and research and development, but also in the Zhangcha exhibition group, T-shirt supplier Foshan qushun Knitting Co., Ltd. has been committed to providing T-shirts ODM for the major brands.

Ceng Xiang, general manager of the company, said: "even in OEM processing, independent design and strong R & D strength have become our most significant advantages.

It is hoped that brand owners can instantly associate with mercerized cotton products, and that is our goal.

At this exhibition, the "blue and white porcelain" series T-shirt, which has been the main player, won many domestic one or two tier brands.

In China, sweaters have always been a strong field of competition with foreign brands. ODM and Huzhou pavilions show their unique charm by using sweaters as "labels" of clusters.

It is understood that Pu courtyard in addition to thousands of weaving enterprises, weaving 600 million wool per year, and wool garments accounted for 25% of the country's total output.

In the Huzhou Pavilion, Huzhou Sheng Rong Garments Co., Ltd. is a factory specializing in the production of cashmere sweaters. With its export experience for many years, it has set off its own signboard. The export of the year has reached 400 thousand cashmere sweaters, and its products are mainly exported to Europe, America, Japan, Korea and so on.

At present, with the increasing number of brand clothing enterprises in China and the increasing sense of fashion and uniqueness of domestic consumers, whether OEM or ODM enterprises, design and R & D have become the core competitiveness of production enterprises in the future.

It can be said that the test of the market will be more and more severe. Only by constantly improving the level of design and research, and integrating the product design service and manufacturing deeply, can we have the "bottom" and "strength" to compete in the end.

With the improvement of people's living standard, the demand for health and safety textiles has been increasing, and the existing products have been unable to meet the growing needs of diversification. Therefore, some enterprises with strong R & D strength and keen market smell have begun to take action.

They make up the market gap through product innovation and upgrading services, which is evident from the autumn and winter PHValue that just closed.

Jiangsu Dong Du Textile Group Co., Ltd. has always been a "fan" fan of PHValue. Every exhibition will bring "surprise" to industry and professional audience. This time is no exception.

In addition to showing the innovative products of Dong Du group's children's wear and knitted fabrics, as always, the children's smart children's children's brand, the first children's brand, has been released.

According to Xu Rong, deputy general manager of the group, "Yi Si Bei de" is designed to be made of 100% pure natural organic colored cotton, supplemented by ecological functional fabrics developed by Dong Du.

The intelligent monitoring device contained inside the baby can effectively monitor the temperature and body temperature of the baby's quilt. If the baby kicked the quilt away, the parents can be informed by the mobile phone reminder function.

In addition, through Bluetooth 4 anti lose technology and cloud technology, we can prevent the baby from being out of sight, and better protect the safety of baby.

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On the PHValue, Li Fang Fang weighed heavily on the 6 patented products of 40 patents in the past 40 years, which aroused the public's consumer demand for "healthy underwear".

Its original deep "U" shape support design super low heart underwear, new integrated integrated mold cup design, no steel ring comfortable cup, combined with human body structure research results of three-dimensional steel ring, freely adjustable smart shoulder strap, unique radial lotus cup and create the latest lightweight and comfortable new patent technology, and so on, gathered a lot of popularity in the exhibition area.

The emergence of new demands, new technologies and new trends has constantly stimulated the formation of new markets, developed new markets, and sought unnoticed demand from consumers. It is the fundamental reason for enterprises to be based on the market. If they can not adapt to market demands for technological innovation, enterprises will gradually lose the right to speak in new markets.

Unlike any previous exhibition, many traditional knitting enterprises have played the platform of "Internet plus" and big data integration.

Nan Gang Technology Co., Ltd. is a specialized knitted fabric enterprise of mercerized cotton. Zhong Hainan, general manager of the company, creatively combines traditional fabric sales with clothing, develops a modular intelligent DIY system based on big data integration of fabrics, and solves the "pain point" of high cost communication between fabric enterprises and clothing brands.

It is understood that the system can provide process management, order management, and interaction with consumers online and offline, and can modify the layout and display of the accessories in the virtual garment production module according to the requirements. Finally, the order and data can be sent back to the factory through the mobile terminal, and orders are directly placed, which saves a lot of time and cost.

Top quack Color Cotton Clothing Co., Ltd., hand in hand with the Beijing yarn Search Technology Co., Ltd. launched the China textile yarn trading business platform "gauze screen", providing the most comprehensive information data for yarn suppliers, traders and fabric manufacturers.

Matching the upstream and downstream enterprises to find a net for the paction, in the short span of a few months, the number of online certified users has exceeded 4500.

Whether it is "fabric clothing DIY customization system" or "find yarn net", it is based on the traditional B2B electronic business platform, combined with the characteristics and advantages of warp knitting industry, has come out of a new "B2B+O2O" mode.

In addition, the knitting technology engineering research center of Jiangnan University also combines the development trend of "Internet + knitting technology", and puts forward the "overall solution of knitting technology", such as software development, equipment development, production management, application expansion and so on.

These pioneers walking in the forefront of traditional industries, from a new perspective, have made new business innovations for the knitting industry.

In fact, people in the traditional textile industry feel that the upstream materials of the textile industry are far from the Internet or even e-commerce. But in the communication between enterprises, many operators have been concerned about the pformation of the Internet.

The pformation of traditional industries, such as "gauze screen", "warp knitting world network" and "Modular Intelligent DIY system", undoubtedly enlightens us.

In today's information age, or in the era of mobile Internet, enterprises should learn to make corresponding adjustments, innovate and optimize in a business environment full of uncertainties, but more need to be full of fighting spirit and rational thinking to welcome the arrival of the "Internet +" era of textile.