Suning Shopping Center And Supermarket Choose Eight Li Zhuang, Beijing.

Suning's pformation of the Internet has not stopped in its exploration.

Yesterday, Beijing Suning announced that Suning's first commercial complex and boutique supermarket in Beijing will be located in eight Li Zhuang this month.

This is also a commercial project of Suning self built property.

As an international metropolis, Beijing has many levels.

There is no shortage of new and unique shopping plaza resources.

Under the situation of homogenization competition, how to adapt to the needs of regional consumer groups determines the fate of the project.

Beijing Suning life square has an area of 40 thousand square meters and is equipped with 60 thousand square meters of office buildings.

The Plaza has introduced the Suning banner Suzhou Ningxia boutique supermarket.

Mother and baby flagship stores and other formats, as well as children's playground, leisure fitness, fashion fast food and so on.

Unlike other piazza, the Internet features of Suning Plaza are outstanding.

In Suning supermarket, consumers only need a cell phone for shopping, so they can easily settle their bill by scanning the two-dimensional code.

At the same time, Suning supermarket also supports suning.com's cloud orders and store pick-up.

It is reported that

Suning Plaza will also be located in Langfang after shopping and other new formats, including residential, 5A business office buildings, hotels and Plaza shopping centers and other high-end formats.

Suning has already opened Suning Plaza in Nanjing, Wuxi and Chengdu. It plans to build 50 Suning squares and 300 Suning life square in the whole country in 2020.

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The trend of the retail market is closely related to the macro economy, the economic growth is slowing down, the retail situation is also showing a downturn. For the department stores in the period of change, the survival and development are very difficult.

It can be seen from the three quarterly report of the latest listed department stores that more than half of the business revenue fell by 1%-5%.

In terms of net profit, there is a dual situation. Some enterprises maintain growth through mergers and acquisitions, and some enterprises are unable to resist the growth of the main business of the department stores.

Compared with the past ten years, the golden age of department stores no longer exists.

Although there are different voices in the industry for the future development of department stores, but from the trend of giants such as Wangfujing, Bailian, Dali, Tianhong and Chongqing department store, the department store industry has been weakening.

Wangfujing department stores clearly pointed out that the development strategy shifted to shopping center and Oteri J format, no longer developing single store stores.

The retail industry has finally ushered in the new economic environment.

The main businesses of traditional department stores have been adjusted.

At the same time, supermarkets, home stores and brands have launched a new round of changes.

2015 will become the first year of retail business.

There are too many business pformation stories to talk about.

The department stores that promote the growth of China's retail industry have encountered unprecedented crises. The department stores have weakened their department stores, and the shopping centers have removed the main stores.

Correspondingly, reducing the proportion of department stores and finding new profit points has become a common topic for the giants.

The development of department stores seems to have reached a blind alley.

As a matter of fact, retail industry, as the most popular retailer, has no outdated format, but only does not keep pace with the times.

In this context, the department stores are looking for directions in the dual pformation of internal structure and strategic pformation in terms of external channels and Internet based innovation.

On the eve of the downgrade of the department store, Shanghai Bailian took the lead and pferred the focus to the development of outlets and shopping centers.

At present, Bailian has 5 Oteri J stores, and is significantly superior to department stores in terms of business growth and return on investment.

However, due to the fact that many retail groups have joined, the development of OLE has overgrown, brand resources are scattered and professional operations are lacking.

As a regional department store leader, Tianhong mall, Chongqing department store and big business share also reorganized the business structure.

Tianhong mall tried to enter the new field of shopping centers and convenience stores, and stripped part of the city's loss department stores.

Chongqing department stores explore cross-border electricity and financial services, but from now on, the company's performance has been greatly affected by the new business and has seen a sharp decline.

The sense of crisis in department stores is not only due to the weakening of the giants, but also in the shopping center as a main store.

This year, Chenxi department store, which grew up with the New Oriental world, withdrew from shops; the Thailand Shang Tai Department store, which was bundled up with the Mixc, withdrew from China in full; after Chaoyang Yuewang city and Yong Wang Department store broke up, COFCO's Joy City product line no longer planned the main store of department stores.

In the past, the department stores which occupied the gold area of shopping centers were constantly pushed out, and influenced by multiple factors, the status of department store main stores was shaken.