The Edge Situation Of Department Stores Is Obvious.

The department stores that promote the growth of China's retail industry have encountered unprecedented crises. The department stores have weakened their department stores, and the shopping centers have removed the main stores.

Correspondingly, reducing the proportion of department stores and finding new profit points has become a common topic for the giants.

The development of department stores seems to have reached a blind alley.

As a matter of fact, retail industry, as the most popular retailer, has no outdated format, but only does not keep pace with the times.

In this context, the department stores are looking for directions in the dual pformation of internal structure and strategic pformation in terms of external channels and Internet based innovation.

In the first half of the first half of the 11 areas of the main business distribution of the main business in the first half of the 8 regions decline in business income, growth region growth in 0.3%-4.8%.

The four main areas of Chongqing department store are only 4.22% of Sichuan's growth, while the rest of the region has seen a decline in 1.79%-8.47% revenue.

Guangzhou friendship promotes the quality and efficiency of existing stores by enriching business elements.

For example, around the East City store, the commodities are adjusted around the rigid demand and family consumption. The time store has vacated some floors on the basis of the original city's ole format and improved the management of the rigid demand commodities.

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"Operation" requires enterprises to give power to the head of the store, and do not restrict the development of stores by the system.

Stores can make business adjustments according to their location, consumer group structure and habits, so as to enhance their autonomy in choosing different gross margin products and business categories.

Headquarters needs to support stores to train star shopkeeper, but there is a need for certain.

Maintain the stability of employees and bind the interests closely with the responsible person.

The new format and new channel will increase the diversion of traditional department stores.

To reverse the situation, it is necessary to combine with the consumption characteristics of the business circle and make in-depth adjustment.

Wangfujing will separate department stores, shopping centers, Oteri J, and electronic business units, and set up companies respectively.

47 stores scattered in 28 cities across the country will realize the regionalization of operation management.

The general manager of the store will play a bigger role. The development plan should be formulated to report to the head of the regional center. The two sides will discuss the business plan together to achieve "one shop one strategy" operation.