Chopped Hands, Riveted, Ready For Battle, Double 11

　　 "Chopped hands" VS "double 11" riveting strength or want to be quiet.

"Many brands of clothes do not discount on the Internet at ordinary times. Double 11 "Buying is better than usual, close to half price, and many new tricks have been introduced by businessmen to make it difficult for people not to get excited. Ms. Zhong, who belongs to the "just need" type of "passers-by converting powder", is 60 years old. Original title: "chopped hand race" VS "double 11", the rivet strength still wants to be quiet.

In order to save money but spend more money, some people insist on "breaking away from home" and so on, although express delivery is long, but save money, some people decisively "buy buy buy".

It is another year that "double 11" is coming. This year, "what has become" has become a hot topic of communication between chopped hands. For fans of online shopping, although this carnival holiday may mean "traffic jam" and express delay, it can save "real gold and silver" and is willing to "abuse". Fans have already collected good treasure and put them in shopping cart, and have filled Alipay well in advance, waiting for "double 11" to make contributions to Ma Yun on that day. But there are also fans' past unpleasant shopping experiences, or impulsive consumption experiences, which make them feel "tired and not in love" and intend to stay aloof this year. Of course this year. online shopping There are also no shortage of shopping needs or pure interest passers-by. Their experience may be the epitome of tens of millions of "double 11" buyers.

"Iron fans" type

Buy 5000 yuan, save 1000 yuan.

Miss Lu, who works in a bank, is Taobao's "Four Diamond" buyer, and intends to participate in the "double 11" fifth times this year. "Everything you buy every year is not the same." Miss Lu said that the first year "double 11" did not participate in many stores, when she just came out to work, mainly to buy clothes. With the purchase of housing, the "double 11" purchases gradually become decoration products, furniture, household appliances and so on. "The reason why we want to continue shopping in the" double 11 "is that we still feel the price is substantial. Miss Lu showed her last year's "double 11" shopping list, a total of more than 20, when she just entered a new home, the purchase of household electrical appliances, kitchen supplies. "Last year," double 11 "bought a total of more than 5000 yuan, probably save about 1000 yuan, only one sweeping robot than usual save 200 yuan.

Miss Lu said that with the birth of her daughter in June this year, the goal of buying and selling this year has also changed into baby products, such as baby tables, diapers, etc. "Seeing something in advance is quite cost-effective. For example, the price of a brand of diapers is 386 yuan and four bags this year, with an average of less than 100 yuan a package, usually selling 120 yuan a pack on the Internet." Miss Lu said that in addition, some consumer goods such as laundry detergent this year are also the object of her "hoarding". "Like these usually used, buy and hoard at home can take a year."

As a "chopper" family who loves online shopping, Ms. Lu has experience in promoting the sales of "double 11" businesses. "I will probably take a look at what I want to buy in two months in advance, paying special attention to the price to see if it is really a" double 11 "discount. Ms. Lu said that she had also discovered that some stores had changed their prices in the first half to 1 months before the "double 11". "Keep warm." Underwear "Double 11" a set of 79 yuan, a lot of raise to 199 yuan, but in fact, actually selling 99 yuan, make you feel more cost-effective, but the actual discount is not big. Ms. Lu said.

Last year express wait until "double 12" to buy and buy this year.

Pan Pingri, a white collar in Guangzhou, is a fan of online shopping. Usually stroll shop, basically regarded as her "fitting room". "They usually visit the mall to see good clothes, try to record the number of clothes, and go back to the Internet for purchasing." Pan said that this is her third "double 11". In previous years, "double 11", all of them bought clothes, shoes and bags.

However, "double 11" although the price concessions, but the express speed makes her feel very satisfied. Miss Pan said that last year, during the "double 11" period, a piece of clothing had been killed for half a month, and the "double 12" was waiting to arrive. "And because clothes are explosive, the odds of hitting a shirt are very high. They never get through a few times." Miss Pan said that although she had had these failed online shopping experiences, but faced with this year's "double 11", she still could not control her efforts to buy and buy.

Miss Pan said that she noticed that because many brands launched this year's pre purchase style, as long as they paid tens of dollars, then they could kill clothes at low prices. Over the past few days, Xiao Pan's shopping cart has collected many heart water babies.

"Many brands clothes At ordinary times, there is no discount on the Internet, but the discount is not discounted in the physical stores. Indeed, the "double 11" purchase is more favorable than usual, and it is close to half price. Moreover, the business has launched many new tricks, which makes it difficult for people to not get excited. Xiao Pan said that his "double 11" has accumulated some "spike" experience over the past few years, including the payment of punctual payment on the same day, so that the traffic jam can be avoided. "Otherwise, the Internet will be very tight before 1 a.m., and we must sit in front of the computer and brush the web constantly." Miss Pan said her other trick is to charge thousands of dollars to Alipay account in advance. When the "double 11" and "chopping hands" are put in, one payment will be made, and no credit card and other information will be needed.

"Pedestrians turn powder" type

"Aunt" a wave of App learning online shopping

Ms. Foshan Zhong is not a fan of online shopping at ordinary times. She told reporters that over the whole year, her online shopping products were not estimated to exceed three times. But this year, "double 11" itself is preparing to "turn people into powder". One of the reasons is that Ms. Zhong's house has just been rebuilt in November 9th. "Electrical appliances, air conditioners, washing machines, water heaters, household items, wall paintings, murals, ornaments and other small objects." Ms. Zhong said that after the repossession, there were more things to buy. If it was difficult to extract so much time for shopping in shopping mall, plus the "double 11" could enjoy more affordable prices, we would like to try it out.

Ms. Zhong, who belongs to the "just need" type of "passers-by converting powder", is 60 years old. "Retired workers in the WeChat group are saying that" double 11 "online is cheap, and I plan to try it. Luo said she had never contacted online shopping before, and WeChat also helped her daughter download and install it on the phone. Although she did not know how to pay, she also asked her daughter to help her get a Taobao App. "At present, we are interested in some fresh products and clothes. When we look at what products we like, we will send pictures to my daughter so that she can buy them for me." Luo said that her friends of the same age are also lack of "Chaozhou", and the "double 11" shopping process can be done by itself.

"Tired not love" type

"Preferential" is the first to rise and fall again, and love is not fooled.

"After 90" small Ben is love Amoy family, "double 11" every year brush goods. Seeing that "double 11" has arrived again, the major electricity suppliers will launch various kinds of preferential news, but Xiao He has said that he must break off this year.

Xiao He told reporters that, last year, "double 11", a pull rod box franchise shop hit the "half off discount, the original price of 398 yuan, 199 yuan after" advertising slogans, and the volume is higher, so he did not say that night. After receiving the goods, it was found that the quality and style of the pull rod box were good. Xiao He was excited by the fact that he had picked up the cheap. However, he was angry that he visited the same store's website for more than a month, and found that the price tag was 205 yuan, and he sold it for a long time. "That is to say, when I bought" double 11 ", it was only 6 yuan cheaper! Well, the half off discount is not enough. I still have to wait a week for the express delivery. It's not worth it!" he said. When he questioned the store, the reply of the store was that the product did hit half off according to the advertisement, but during the "double 11" period, the commodity resumed its original price and then offered a discount.

Xiao He said, for all kinds of electricity providers emerge in an endless stream of "preferential" has "tired not love", most of the goods in comparison with the discount rate is very small, or even first price increase and then reduce prices, so after all kinds of electricity supplier Festival concessions, he gave up the purchase. "If you really need it, you can buy it at ordinary times, the express speed is fast, and the price is not much higher, it also saves the rush to buy."

Impulse spending is much more idle than saving money.

Faced with the fact that people around her are starting to talk about the topic of "double 11", Ms. Zhu looks very calm. "This year will not be specially prepared, then we'll hang out to see what is really needed." Ms. Zhu said she was once a fan of "double 11". She had tried to stop buying things for three months and wait until "double 11" went mad.

"Later on, it was discovered that many goods bought by" double 11 "were purely impulse consumption. Ms. Zhu said that after the "double 11" shopping carnival, she found that she bought many goods that were simply not useful or not practical. "Look at something like this at home. For example, the" double 11 "massage chair bought the year before last spent more than 5000 yuan, less than ten times. Ms. Zhu said that, for example, last year's "double 11" seventy percent off bought the oven, after buying it found that he did not have much mind and time to study cooking, only three or four times. "In the final analysis, it is still cheap and cheap to see whether it is practical or not." Ms. Chu said, "in order to save money, we spent more money."

Ms. Zhu said that another reason why she did not join in the fun this year was that she found that with the increase of shopping channels such as "Hai Tao", cross-border e-commerce platforms and physical stores, the discount offered by some commodities on these weekdays was no less than the "double 11" discount. On weekdays, the goods purchased by friends and cross-border e-commerce platform are fast, and she feels that these shopping experiences will be better, so they gradually divert their desire and demand in the "double 11" shopping.