What Do Girls Do In Career Planning Of Marketing Department?
I want to know what my short-term and long-term goals are. I do not feel that Marketing family and career can be balanced well, so I will not have children for at least 3 years after I get married. After all, I am still young. Although many companies that are suitable for retirement have been looking for me, I still feel that I am not going to jump out of the way to my future.
But after all, work is work. If a job makes you feel tired and tired, it will also affect your most care family life. Then give up boldly.
After all, work is a rubber ball. If you throw it away, you can catch it. Your family and your health are all glass balls, and you will never be able to find them if you break them.
Only when you know the job you are going to apply for, can you have a definite purpose.
Generally speaking, we are concerned about three things: 1) salary, 2) work intensity, 3) long-term development.
1) salary.
If you want to make big money, Marketing is not the best option.
The wage level of this industry is higher than that of those at the top of the gold tower, far less than four, not to mention IB and consulting. Some IT companies in science also take more than Marketing, and the difference between civil servants such as customs and so on is more than that of Marketing.
In addition to a few large FMCG, such as P&G, Mars, FMCG's trainee salary is only medium to last year's graduates, and the annual promotion space is not very high.
Our company is only Average in this industry, but the salary for trainee has increased considerably over the past two years.
2) work intensity.
It is very happy for me to sleep before 12 o'clock every day.
Marketing is the FMCG's FMCG. Note that the pressure is almost impossible.
It does not mean that overtime work, FMCG Marketing overtime is certainly not four, IB and consulting more, so that we can not afford these Marketer, is the kind of pressure in deadline, in front of Sales indicators.
Basically, FMCG is Marketing Lead, P&G, Unilever, J&J, Mars are all like this, the company is mainly made by Marketing strategy operation, Sales is the root of the war, according to the instructions of Marketing, Supply Supply is supplied according to the requirements of the Commission.
If something goes wrong, other departments may need to take responsibility, but no matter what, the responsibility of Marketing is inextricable because you are Leader.
I've had two months of insomnia, neurasthenia, and I want to be hit by a passing car to get away from the company every day.
Some of my colleagues were awakened by nightmares at work in the middle of the night.
Of course, these are things that people who just start working will encounter.
3) long-term development.
As I understand now, the Careerpath of FMCG's Marketing is basically trainee, assistantBrand manager, Brand manager, senior Brand manager, senior, and assistantBrand.
This process can be completed in 10 years by a short person. It will last for about 20 years. There are many people who will not move forward at a certain stage.
The smaller the pyramids, the more competitive they are.
Sometimes, when you are tired and unable to move, you go to a company at home and do Marketing until you get old. Some people don't want to be Marketing anymore. They change to consulting firm to earn money, change careers to be a lawyer (I have a colleague), start a company, read MBA and so on.
It all depends on where your potential is, and how much you like about Marketing.
What kind of talents are suitable for Marketing? I think there are the following points: This is very important for your career planning.
1., you must like this industry.
In fact, this industry is almost the same as strategic consultation.
You want to analyze the financial background of a new product, consumer behavior and a lot of information, Market size, track history, and so on.
On the microcosmic point of view, it is about the same as ordinary workers.
You have to follow all kinds of
Supplier
To deal with, you need to do sales promotion, you want to make a gift, you have to assist graphic design company to design POSM Point of Sale Materials, you have to go to the store, you even have to help your Team account.
The former sounds very fancy, and it is also the work content of Marketing in so many people's minds. The latter is reality, and is the first thing that all people who enter this industry want to touch.
My former boss is now associate Marketing Director, a master of business in National Taiwan University. She spent 7 years in P&G, and she told me that she had been posted on P & G for three years.
If you do not love this industry, you can not survive for more than 2 years, because you are mentally unable to pass.
2., we must endure hardships.
Everyone else in the company has gone, only Marketing is working overtime.
There are problems and all the spearheads are pointing at you.
If you can't stand pressure, you can't stand PPT in the office at night in the empty office. You can't stand the difference between 40 hours per hour and more than 60 hours without working overtime. You really don't have to come here.
3. must have a good mentality.
As I said before, the industry is under great pressure.
salary
Less.
You look at some of your classmates who can easily relax their monthly income. They may not be physically tired, but they are not getting paid overtime all day. You seem to be very quick to watch others get promoted in other industries year after year. You have been a assistant product manager for 3 years. You have to have a good mentality.
Deadline is just around the corner, but a lot of things haven't been done yet. Obviously, it's not your responsibility. The boss says you're wrong. Because you are Leader, you have to have a good attitude.
Attitude decides everything.
Bright and optimistic talents are suitable for survival here.
4., we must be careful.
Marketing is a very detailed job, which is why mm is generally more than GG in this industry.
Some things are not clear before you have done the Marketing. You have to follow up the details so carefully that the spacing between words and characters on the product packaging should be noted. The size and clarity of a demo on advertising are important.
I used to think that consumers would not pay attention to such details, why should we manage so much, but now we understand that it is precisely because of the attention of so many details that there will be a good product concept, a good advertisement, a hot selling product.
But with so many tough things, why can I continue complaining and doing my best in this area? It's because this industry really brings you a lot of growth, so the more you learn, the faster you will grow.
You have a broad vision, a touch of human shape, and Marketing is one of the least boring industries.
People who work in this industry are lively, open-minded and quick minded people.
I had a husband from my sister in Hang Seng Bank. She once told me that she could feel the difference between me and her husband.
She felt that she would always be very happy and happy to eat with Marketing people. It was not boring at all, but she was very strict in the banking industry, and the topic of discussion was also very serious. Unlike the Marketing people, the economic and financial groups were confused.
Besides, learn something from you.
strategy
At the same time, compared with consulting, people in Marketing will have more Ownership.
Because your strategic analysis will really affect the performance of your company, you will see the results of your efforts.
A good advertisement you shoot will bring a steady stream of business growth. A good listing plan can really show you the shelves of the stores.
We will also invite consulting to make some strategic big Case, but I believe those consultant just work for work, and I will really work for a sense of accomplishment.
Especially after you have overcome many difficulties, you have completed a Project. At the head of the shop, you see that you have got an activity, and you can see your website on the Internet.
As for our company, there are many famous brands.
However, it is not very aggressive, nor is it very expensive. It is rigorous, conservative and practical, and the process is complicated. But the working atmosphere is simple (especially interpersonal relationship), intimate, and making mistakes is not easy to be considered, especially for new people.
And because people in the Marketing department are few, basically one person is used by two or three people, no matter what level you are, you get a lot of exercise.
Recently, a lot of level from Brand manager to senior have been put forward.
VP told me that as long as you have the ability to get Management, you will be promoted.
However, many companies will tell you that.
My view is that as long as you have the ability, the company will not give you a promotion, other companies will also give you a high position, the headhunter will find you hunting you naturally.
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