How Should Girls Plan Their Careers In The Marketing Department?

I want to know what my short-term and long-term goals are. I don't think that being a marketing family and career can be well balanced. So I won't have children for at least three years after my marriage. After all, I am still young. Although many companies suitable for pension have also approached me, I still feel that it is not good for my future to jump out now. But work is work after all. If a job makes you feel tired and tired, and affects your most important family life, you should give up boldly. After all, work is a rubber ball, which can be retrieved after being thrown away. Family and health are glass balls, which can never be found after being broken.

Only when you understand the job you want to apply for can you have a target. Generally speaking, people care about three things: 1) salary, 2) work intensity, and 3) long-term development.

1) Salary. If you want to make a lot of money, Marketing is not the best choice. The salary level of this industry is relatively high only for those talents at the top of the golden tower, far lower than that of the Big Four, not to mention IB and consulting. Some IT companies in science also get more than Marketing, and there are more fat jobs among civil servants, such as customs, than Marketing. With the exception of a few large FMCGs, such as P&G and Mars, the trainee salary of FMCGs can only be considered as medium to high among new graduates, and there is not much room for improvement every year. Our company's price in this industry is only Average, but trainee's salary has increased significantly in the past two years.

2) Working intensity. I am very happy that I can go to bed before 12 o'clock every day. It is almost impossible to do FMCG marketing without pressure. It's not like working overtime, FMCG The overtime work of Marketing is certainly less than that of Big Four, IB and consulting. What we Marketers can't bear is the pressure in front of the deadline and sales indicators. Basically, FMCGs are marketing Lead, P&G, Unilever, J&J, Mars are all like this. This company is mainly operated by the strategy formulated by Marketing. Sales is the root According to the orders of Marketing, Supply Chain is provided according to the requirements of Marketing. Finance provides financial support according to the calculation of Marketing. You are from all departments coordinator， Your responsibility is to face everyone. If something goes wrong, other departments may have to take responsibility, but no matter what, the responsibility of Marketing is inescapable, because you are the leader. I had insomnia for two consecutive months. I was so weak that I wanted to be hit by a passing car every day when I went to work to avoid going to the company. One of my colleagues woke up in the middle of the night from the nightmare of work. Of course, these are things that people who just start working will encounter. It's good to get used to them.

3) Long term development. As far as I know, the Careerpath of FMCG Marketing is basically trainee, assistantBrand manager， Brand manager，senior Brand manager， Marketing manager， Marketing Director， Marketing VP. This process can take 10 years for a short person, and 20 years for a longer person. There are still many people who will stop moving at a certain stage. The more the pagoda goes up, the fewer people there are, and the more fierce the competition is. Sometimes When you are tired and unable to do anything, you can go to a company that is less busy to do marketing until you are old. Some people do not want to engage in marketing anymore and change jobs to consulting Firms make money, change careers to become lawyers (one of my colleagues is), start their own companies, go to MBA and so on. It depends on where your potential lies and how much you like marketing.

What kind of talents are suitable for marketing? I think the following points are crucial to your career planning:

1. You must like this industry. In fact, this industry is similar to strategic consulting on a macro level. You need to analyze the financial background, consumer behavior and a lot of information of a new product launch size， Track historical performance and so on. On the micro level, it is similar to ordinary workers. You have to deal with all kinds of supplier When dealing with, you need to do promotions, you need to do gifts, and you need to help graphic design companies design display frames and POSM (Point of Sale Materials)， You have to go to the store to place them, and you even have to help your team with accounting stickers * *. The former sounds like a fantasy, and is also the work content of Marketing that many people imagine in their minds. The latter is a reality, and is what all people who enter this industry should contact at the very beginning. My former boss is now an associate Marketing Director， A master of business from Taiwan University, she once stayed at P&G for 7 years, and she told me that she had posted the * * in P&G for three years. If you don't love this industry, you can't live for more than 2 years because you can't live psychologically.

2. Must be able to bear hardships. People in other departments of the company have left, and only Marketing people are working overtime. If something goes wrong, all the spearheads are pointing at you. If you can't stand the pressure, do the ppt at the computer in an empty office at midnight, or live a life that is not much less than 40 hours a month or 60 hours without overtime pay, then you really don't need to come here.

3. Must have a good attitude. As I said before, this industry is under great pressure salary Less. You look at some of your classmates who easily earn more than ten thousand yuan a month. You may not be as tired as they are physically, but you are nervous all day and have no overtime pay. You look at others who are promoted year by year in other industries. After three years as an assistant product manager, you should have a good attitude. Deadline is right in front of you, but a lot of things have not been done yet. The boss clearly said that it was your fault because you are the leader, and you should have a good attitude. Mind sets everything. The cheerful and optimistic talents are suitable for living here.

4. Be careful. Marketing is a very detailed job, which is why mm is generally more than gg in this industry. There are some things that you don't know how to follow up until you do marketing. You should pay attention to the word and line spacing on the product packaging. The size and clarity of a demo on the advertisement are very important. I used to think that consumers would not pay attention to such details, so why should they care so much, but now I understand that it is because of so much attention to details that there will be a good product concept, a good advertisement, and a hot product.

But after saying so many things about tough, why can I continue to complain and work with enthusiasm here? The reason is that this industry really brings you a lot of growth. The more you hone, the faster you grow. Your vision is very broad, and you are exposed to different shapes and colors of people. Marketing is one of the least boring industries. People working in this industry are lively, cheerful and quick thinking. I have a senior sister's husband who works in Hang Seng Bank. She once told me that she can clearly feel the difference between her husband and me. She thinks that having dinner with people in Marketing will always be very lively and happy, not boring, but people in banking are very strict, and the topics they talk about are also very serious. Economic and financial people, unlike people in Marketing, are just gossiping when they get together. In addition, when you learn something (such as strategy , such as logic) consulting， People in Marketing will have more ownership. Because your strategic analysis will really affect the performance of your company, you will see the results of your efforts. A good advertisement you take will really bring a steady stream of business growth. A good listing plan will really enable you to see the shelves of * * goods in stores. We will also invite consulting to do some strategic big cases, but I believe that those consultants only work for the sake of work, and I really will work for the sense of achievement. Especially after you overcome numerous difficulties Project， The sense of achievement is incomparable when you see your activities at the store and your websites on the Internet.

As for our company, it still has many famous brands. However, it is not very aggressive, nor is it very rich. It is rigorous, conservative, and practical, and the corresponding process is complex, but the working atmosphere The surrounding is relatively simple (especially interpersonal relationship), friendly, and will not be taken seriously when making mistakes, especially new people. And because there are few people in the Marketing Department, one person is basically used by two or three people, no matter what you are level， Get a lot of exercise. Recently, many Brands have been mentioned The level from manager to senior should also be thirsty for talents. VP told me that as long as he has the ability to be recognized by Management, he can be promoted. (However, many companies will tell you this. In my opinion, as long as you have the ability, this company will not give you a promotion, and other companies will also give you a high position, so the headhunters will naturally find you and hunt you.).