Tmall's "Double 11" 34 Share Is Broken, 20 Billion Is Another Record.

Tmall double eleven opened 12 minutes 28 seconds after the transaction volume to 10 billion yuan, wireless transactions accounted for 74.83%.

Early this morning, Tmall's "double 11" shopping carnival, the Beijing water cube, the scene of the super large screen quickly beating figures, let people make a series of exclamations.

Zero 1 minutes 12 seconds, 2015 Tmall "double 11" Shopping Festival turnover exceeded 1 billion yuan;

5 minutes and 45 seconds, the turnover is over 5 billion yuan.

12 minutes 28 seconds, turnover exceeded 10 billion yuan. Last year, it reached 38 minutes and 28 seconds.

34 points, turnover exceeded 20 billion yuan.

Starting from 11:55 last night, the real-time large screen is ready for the reporter's live broadcast.

"5, 4, 3, 2, 1", Alibaba group CEO Zhang Yong in Hangzhou Xixi park for countdown. On the 11 day, zero point one to the scene, the big screen instantly was divided into the global trading country region ranking, the global commodity hot list, the "one belt" along the country region transaction heat, the overseas flagship store and the import country area four big contents.

The figures in the middle of the screen begin to roll, and the water cube evening party is in a frenzy.

Zero 1 minutes and 45 seconds, large screen display. Cross border trade volume Over 2014, the "double 11" all day, a new record.

The screen shows that in the 12 yuan and 28 seconds of the 10 billion yuan turnover, the proportion of wireless transactions accounted for 74.83%. This also establishes the position of Ali's retail platform, the largest mobile operator in the world.

Reporters also learned that Tmall " Double 11 In the next few hours after the party, the new user rate is more than 20 times that of normal.

At the beginning of today's zero hour, the huge volume of transactions created by new and old customers has paralyzed the Internet once. Consumers are mad at shopping in WeChat's friends circle, showing the craziness of "buy and buy". "Oh, my God, I didn't grab 20M optical fiber! This is 20M!" "dozens of times are loaded failure, crash!" "not squeezed in clothes have sold out! Finally, only grab a pair of slippers!"

In addition, globalization is the theme of Tmall double 11 this year. Previously released pre-sale data show that Chinese consumers' enthusiasm for buying global goods is soaring. Tmall The imported food sold by the 13 national pavilions has been sold short, and 10 overseas businesses and brands have been sold tens of millions of yuan, and are approaching 100 million yuan.

With the increase in the volume of transactions, Tmall double eleven opened 12 minutes 28 seconds after the transaction volume to 10 billion yuan, wireless transactions accounted for 74.83%. Last year, Alibaba broke 10 billion yuan in 38 minutes and 28 seconds. In 33 minutes and 53 seconds, 2015 Tmall double 11 trading volume exceeded 20 billion yuan.

In addition, as of now, Alipay's trading peak is 89 thousand and 500 pens / second, which is 2.23 times of last year's double eleven peak 38 thousand and 500 pens / sec.