The Biggest Expansion Of H&M Still Focuses On Greater China.

Despite the "frustrating" data of Hongkong's tourism retail industry in this year's flagship "National Day", the famous fast fashion brand H&M chose to open its biggest flagship store in Tongluowan in Hongkong at the end of October.

H&M China said in a written reply to reporters that it is still optimistic about the radiation effects of Hongkong and the mainland market, and will continue to expand steadily in Hongkong. Meanwhile, it stressed that "the largest expansion is still in the Greater China region, and the Greater China region has rapidly developed into one of H&M's largest markets".

H&M, the largest flagship store in Tongluowan, Hongkong, was officially opened in October 30th. At the VIP fashion party on the eve of the opening ceremony, all the celebrities including Sammi Cheng and Hongkong wore the latest Balmain X H&M Designer Series. While on the product line, H&M opened up new product lines, introduced sports series and home series into Hongkong, and launched 2016 new spring series specifically targeting the Chinese market.

According to the introduction of H&M, H&M has opened 17 stores in Hongkong, and the eighteenth flagship stores in Tongluowan have been opened. "Although the number of tourists in Hongkong is on the decline, the number of local customers is still stable", and the reason why they choose to set up shop in Tongluowan is because "Hongkong famous shop is a gathering place for fashion people in Hong Kong and has a good source of tourists. We believe that the opening of our flagship store in the region will be successful."

"In the future, we will continue to focus on China's expansion". On the one hand, H&M will focus on the development of two or three tier cities, and on the other hand continue to expand in the first tier cities, including the establishment of the newest flagship stores in the first tier cities.

Among them, the Southern China market is one of its important strategic markets. Reporters understand that H&M has opened more than 35 stores in 11 cities in Guangdong, and is the largest number of H&M stores in China.

H&M said it will open flagship stores in the key landmark areas, and open stores in emerging cities.

H&M said it will continue to expand steadily in Hongkong in the future. On the one hand, it will reload existing stores, such as upgrading the flagship store of Kowloon Guangdong road in September, on the other hand, it will continue to open shop. The current shop information shows that it will open a store in 2016 in the Mong Kok Jia Le Fang.

However, Hongkong is

With mature customers, but competition is also fierce. H&M said it will expand its business by developing new product lines and focusing on consumer services. This Asia's largest flagship store has introduced its new sports line, home series and other new product lines to increase product mix.

According to the data provided, H&M has maintained rapid growth both in the global and in China. Currently, more than 3500 stores have been opened in 59 markets, and Asia is becoming an important force for its group expansion.

"We plan to open new stores worldwide with the annual 10%-15% growth rate, and continue to maintain high levels.

And increase sales in comparable areas.

"The largest expansion is still in the Greater China region, and the Greater China region has also been rapidly developing into one of the largest markets of H&M". H&M said that the excellent performance of the past few years has made H&M's financial situation very good. Its expansion in China will take place in the long run and fully realize the cost self-sufficiency. The store is the main form of expansion. In 2014, the total number of new stores in Greater China reached 86, and as of the end of last year, China had opened 291 stores.