Burberry Returns To The Original Product Line And Works With Apple To Launch Music Channel.

In order to enhance brand attractiveness, luxury group bolboy has announced that it will return all the product lines to an individual, and invest in the British manufacturing plant and work with Apple to launch the music channel, becoming the first luxury brand to appear on Apple Music.

Many luxury brands have come up with countermeasures in the face of the downturn in the Asian market.

Luxury goods group Burberry recently announced that all product lines would be returned to an individual in order to enhance brand attractiveness. Of course, they did more than that.

Burberry plans to pform its Japanese brand into an international brand in August this year. "At Burberry, we are committed to providing the clearest image of the brand."

This enables our customers to have an uninterrupted experience in Burberry whenever they want to shop.

Christopher Bailey, chief creative officer and chief executive officer of Burberry, said.

At the end of 7 this year, Burberry also operates two non operations in Japan.

Burberry Blue and Burberry Black.

The design of these products is completely separated from the rest of the world and the price is lower.

This is obviously contrary to the luxury positioning of the brand.

Christopher Bailey, the chief executive and creative director of the brand, said that by the end of 2016, Boboli would gradually eliminate Prorsum, London and Brit product lines and put it under a brand, so that consumers could better understand the value of the brand.

Bailey also said that the new brand named Burberry will focus on the British roots of the company and emphasize its design and development in London.

"We believe that this will provide our customers with a more concise and intuitive image," Bailey said. "This is not just a facade.

This is a tremendous change. "

At the same time,

Liz will also invest in a new factory in Leeds to move some of his windbreaker back to the UK.

The amount of investment exceeds 50 million pounds (about 7700 US $10000) to produce more classic trenches for the company.

Provide conditions and create job opportunities for 1000 people.

The statement was released in the month of Bo Bailey announcing the second consecutive year of declining profits due to the sluggish Asian market.

When the weak demand in China and Hongkong makes all luxuries manufacturers suffer hardships, Boboli's position is more unfavorable.

The price, which is priced at 1995 pounds and 30% of trench windbreaker manufacturers, comes from Chinese consumers, while Japan accounts for only 2% of revenue, though many Chinese are shopping here.

In September of this year, Burberry launched a music channel with Apple, becoming the first luxury brand to appear on Apple Music.

Although Burberry seems to have nothing to do with the music industry, music has long been targeted by Burberry. Bailey said: "music can attract more young people and help spread the core information of the brand."

And this time to join Apple Music, Christopher Bailey said this is the extension of the Burberry Acoustic, which was created by the brand 5 years ago.