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    Yoox Net-A-Porter Is Moving On The Right Track.

    2015/11/14 16:28:00 70

    Yoox Net-A-PorterLuxuryBrand Strategy

    From the open data, the Yoox Net-a-Porter (hereinafter referred to as YNAP), the world's largest electricity supplier, is coming to the right track.

    The combined synergies began to appear, and the cost savings amounted to 85 million euros (about 580 million yuan).

    Since its formal merger and reconstruction in October 5th, YNAP has issued its estimated financial statements for the first time in November 11th.

    In the first 9 months of this year, its net profit increased by 50.4% compared to the same period last year, to 32 million 400 thousand euros (about 220 million yuan).

    Sales rose by 32.2% to 1 billion 200 million euros (about 8 billion 220 million yuan).

    As the largest market in YNAP, the three quarter revenue in North America increased by 48% compared to the same period last year, accounting for 352 million 100 thousand euros (about 2 billion 410 million yuan), accounting for about 30% of total revenue.

    Skim the headquarters of Yoox and Net-a-Porter.

    Italy

    And the British market, YNAP European market revenue recorded 317 million 500 thousand euros (about 2 billion 170 million yuan).

    Italy, the UK and the Asia Pacific region have seen 18.1%, 38.3% and 38% growth rates, respectively.

    Although the two electricity providers were also founded in 2000, the former valuation is very close, but Yoox 2013's revenue was 524 million 300 thousand euros (3 billion 530 million yuan), less than Net-A-Porter's 532 million pounds (about 4 billion 903 million yuan).

    Silvia Scagnelli, director of enterprise development and investment relations, said that after redevelopment, YNAP is ready to achieve synergy in the 6 areas of retail, operation, enterprise, technology, market, content and brand relationship.

    For example, in the retail sector, the group hopes that the "global inventory" after integration will bring more sales.

    In the first 9 months of 2015, YNAP active users totaled 2 million 300 thousand, compared with 2 million in the same period last year.

    It was reported that the number of working days of photographers, photographers, stylists and copywriters on both websites had been reduced to 4 days, and the working hours increased to 10 hours per day.

    Others were downgraded, and their responsibilities and direct reports were cut down. About 400 employees were reorganized at this stage.

    Buyer

    CEO Federico Marchetti reiterated in a conference call that merger does not mean layoffs, but at most is "slow recruitment."

    From the breakdown data,

    Net-a-Porter

    Its Net-a-Porter and Mr.Porter become the main force of the growth of the commodity platform.

    They introduced the Tom Ford clothing series and Dolce & Gabbana exclusive capsule series in the third quarter, which led to a year-on-year increase of 39% in the commodity platform, contributing 640 million euros to the group, accounting for 54.5% of the total revenue.

    The off-season online channels, including Yoox and Outnet, contributed 467 million euros to the group, representing an increase of 26.7% over the same period last year.

    Designer flagship flagship store revenue was 117 million euros, an increase of 18.5%.

    After the merger, Yoox's Thecorner.com and Shoescribe.com will be shut down one after another.

    By the end of spring and summer 2016, consumers will be pferred to other multi brand online shops after consumers enter these two websites.

    Earnings data show that in the first three quarters of 2015, sales of the two digital platforms accounted for 2.4% of the group's total.


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