Double 11 Is Not Enough For American Consumers.
This year, the total turnover of double eleven Tmall reached 91 billion 217 million yuan, 11 hours and 49 minutes in 2014, breaking the 57 billion 100 million of the whole day.
In this regard, the US media CNBC has poured cold water.
Double Eleven
Once again, the sales record was broken in China, but it still failed to attract the attention of American consumers.
Despite the first 90 minutes
Tmall
The paction volume has reached US $5 billion, which is equivalent to the total online turnover of Americans last year on "black Friday" and "network Monday".
However, according to ADI's data, on the day of double eleven, Ali came from
American market
The revenue is estimated at $1 billion 400 million, an increase of 14% over the same period last year, but it is still far below the authority's estimate for this year's US internet Monday.
ADI also found that in terms of social networking hotspots, Singles Day's English was mentioned 75 thousand times worldwide, significantly lower than the 300 thousand times of Amazon Prime Day in July, not to mention 3 million times last year's "black Friday" (Black Friday).
CNBC cited the conclusion of ADI (Adobe Digital Index), a market research firm, that double eleven has become China's largest shopping festival. However, despite the participation of famous retailers such as WAL-MART, it is far from the US.
Of course, the fact that no amount of turnover has been obtained in the United States does not prevent double eleven from breaking through the record and becoming the biggest shopping festival in history.
Analysts at Alliance Bernstein, an investment organization, commented that Alibaba's role in the Chinese consumer market will become more and more important.
"Compared with the United States or the whole west, China's retail infrastructure is much worse."
He said, "Alibaba is helping China directly skip the process that the West has gone through."
- Related reading

"Double 11" Globalization, Many Luxury Electric Business Has Also Changed The Style Of High Cold.
|
Brazil Carnival Clothing Highlights Next Year: Lack Of Traditional Feather Decoration
|
The Luxury Market To Be Developed Will Hide Huge Electricity Supplier And Tourism Potential.
|- Fashion character | The Poison &Nbsp Of Spending Money.
- News Republic | Wuxi: The Quality Of The Market Clothing Is Uneven, &Nbsp, Should Be Careful To Identify.
- Consumer rights protection | 專家警告:淄博市嬰幼兒服裝抽檢多數不合格
- News Republic | Cost Pressures Continued To Rise By &Nbsp; The Bigger Test Of Clothing Companies Is Yet To Come.
- News Republic | In 2011, Taiwan'S Textile And Apparel Industry Will March Into Mainland China.
- Women's wear | The World'S Top Underwear Brand &Nbsp; How Much Do You Know?
- Market trend | China'S Textile Industry Launches Big Market Action &Nbsp; Spring Series Exhibition Turns Round.
- financial news | Textile And Clothing: The Time For Ambush Is Coming.
- Consumer rights protection | Clothing Complaints Ranked Second &Nbsp; "Shrinking Three Bags" Is A Common Disease.
- neust fashion | Light And Bright Spring And Summer Reduce Age And Add Good Complexion.
- Yoox Net-A-Porter Is Moving On The Right Track.
- South Korean Actress Autumn Winter Street To Shoot A Man's Coat.
- APP How Long Can A Star's Wardrobe Be So Large?
- 2015 The Most Popular Footwear In Winter Is Boom! Fashion People Wear This Way.
- How Did Ali Double 11 Reach 91 Billion 217 Million?
- Horse Racing Enclosure: Businesses Scramble For Markets
- Taiping Bird Double 11 Sales Breakthrough, The Performance Is Very Gratifying.
- Chaps China'S First Store Values Shanghai'S Presence In Huaihailu Road Business District.
- Cross-Border E-Commerce Development Focus "Double Eleven" Competitors Begin To Core
- How Much Do You Know About The Mutual Gold Data Behind "Double 11"?