Japan And Korea Show A Double Cold Day.

Recently, leaders meeting of China, Japan and South Korea in the presidential palace of Korea in Seoul attracted many eyes.

A small detail at the conference has become the focus of attention. An Zhongfan, Chief Secretary of the Korean Chong Wa Dae (president), said on November 1st that Chinese Premier Li Keqiang expressed the need to speed up the export of kimchi to China.

Data show that Korea's export decline in October was the highest in six years, but in the first three quarters it accounted for more than 23% of China's trade, while Chinese consumers also played an important role in the export of Japanese goods.

The leaders' meeting also promoted cooperation between China, Japan and South Korea in the three e-commerce platform, and discussed the market potential of integration in the field of e-commerce.

As we all know, Japan has a limited land area and a large population, but it has a large population.

But what is not known is that Japan is a very typical moonlight country. Nearly 100% of the whole community has credit cards (excluding personal bankruptcy), which also reflects the strong consumption demand of the Japanese market.

In addition, Japan has a population of 120 million, and data show that the purchasing power of Japanese consumers is more than 5 times that of the Chinese, and is the second largest country in China's export trade.

"In the past few years, the Japanese brands did not show special interest in the Chinese market in the rise of cross-border electricity providers in China.

Even if Chinese consumers claim to have captured Tokyo, few brands are willing to do special marketing for China alone.

A Japanese trade bank staff told Tencent technology.

A Japanese branding firm confirmed by Tencent technology that the vast majority of Japanese brands did not show a life and death attitude to the Chinese market or even overseas markets. In their view, the domestic market is more secure and enough to sustain their existence. "

Similar to Japan, the main consumers of Korean brands are also concentrated in the country, but this is mainly due to the unique "patriotic complex" of South Korea.

In the 50s and 60s of last century, Korea launched "patriotic education" activities, buying foreign products and even known as "traitorous".

However, compared with the strong purchasing power of Japan, the purchasing power of South Korea is obviously insufficient, and the number of overseas purchases by Koreans is also rising sharply.

The data showed that South Korea made 15 million 530 thousand direct overseas purchases last year, with a trade volume of $1 billion 540 million.

The number of foreign direct purchase of Korean products was 105 thousand times, with a turnover of US $28 million 80 thousand.

This makes Korean brands, especially emerging brands, have to turn their sights on the huge Chinese market.

Most Japanese companies, including those working in Japan, have told Tencent technology that Japan is a modern but not open environment for Japan's business environment.

According to the news released by the Korean financial investment industry and the Korea Trade Association, the size of China's imports of Korean cosmetics accounted for 19.1% of the total imports of cosmetics in the first quarter of this year.

Therefore, South Korea has become the second largest source of cosmetic imports in China after France (33.6%).

This means that the Chinese market is still

Straw must be grasped.

A South Korean brand told reporters that, on the one hand, from the ease of entry of other markets, China has undoubtedly had a huge advantage and foundation compared to Japan and other markets. On the other hand, China and South Korea have also agreed to negotiate the FTA, which has provided an opportunity for South Korea to open up the Chinese market.

Taking the news that China will fully implement the two child policy, for example, after receiving the news, milk powder manufacturers in Korea have publicly announced plans to expand their exports to China.

The feedback from Japan is basically ignored. A Japanese branding company told Tencent Technology: "it is a long time for Japanese brands to respond to this rumor. Besides, the annual output of dairy products in Japan is almost fixed, and it should not be changed because of the policies of a country."

Another obvious phenomenon is cultural marketing. In the early 80s of last century, Japanese dramas once led the trend. In recent years, Korean dramas have become the mainstream of cultural exports, while Korean brands also have great influence in China through cultural exports.

Yoshida Naoshi told reporters: "the reason for this situation is that Japan now pays more attention to domestic profits, so it slows up when considering overseas cultural communication."

But Yoshida Naoshi also admits that after Japan's awareness of the electricity supplier is not high, but is starting to loose recently.

Hosobe Xiaoi also told Tencent Technology: "some Japanese brands are beginning to realize this year.

The changes that can be brought about, but the action is still relatively slow.

According to Hosobe Xiaoi, President of Dachang bank, there are more than 30 years of history in Japan even for some very young companies. Some small companies seem to have a history of over 100 years. These brands are relatively conservative and steady.

At present, many cosmetic brands in Japan are producing one or two kinds of single products by family workshop, so they have many brands and small output.

Jumei.com, a domestic cross-border electricity supplier, discussed the order with a star manufacturer of a local production mask. It took six months to get the goods needed, because the pure manual workshop had only 5 employees and was unwilling to expand its production capacity for jumei.com or any channel.

Huang Xiang, the representative of Dachang line export division, told Tencent science and technology that Japanese brands are hardly willing to rapidly increase production capacity for China's sales and can only slowly increase their capacity under conditions permitting.

In South Korea, China's cross-border electricity providers have been unusually sought after.

You know, there are about about 20000000 female residents in Korea, while in China, there are more than 20 million women in jumei.com alone.

What's more, Korean cosmetic brands, especially the number of new brands, are numerous. China is undoubtedly the best choice to increase sales volume.

However, since the installation of cabinets in China requires multi-layer examination and approval, new products need more than 1-2 years' formalities before entering China.

Many Korean cosmetics brands look at China's huge cake but can't divide the food, but also suffer from the brand injury caused by counterfeit products.

China is rising at this time.

Let Korean brands have a very good choice. In Korea, Tencent technology understands that most Korean brands are willing to expand their capacity for the Chinese market, and even some brands are willing to produce special products for Chinese suppliers.

But in Japan, there are not many cases of direct cooperation between the brand side and the cross-border electricity supplier. Because a well-known domestic cross-border electricity supplier has no way to contact the supply and marketing system of the king, it also uses the mode of sweeping goods to purchase goods.

This year, the domestic cross-border electricity supplier Xiao Hong book also began to cooperate with Japanese brands, including Japan's largest beauty comprehensive website @cosme, cosmetics group Kose, world top 500 companies Panasonic, CASIO, Tiger, first cosmetics brand city wild doctor and so on.