Is Burberry'S Third Quarter Sales Improving?

British luxury brand Burberry said Thursday that its sales in the third quarter have improved compared with the second quarter.

The company's second quarter sales were affected by the slowing market in China and Hongkong.

Burberry wears windbreaker and

And famous for it.

The company also recorded a 3% profit in the first half of this year, higher than expected, thanks to cost reduction.

Last month

Sales in the first half of the year were lower than expected, the company warned.

The industry is facing increasingly challenging challenges, especially in the Chinese and Hongkong markets, which has led to its stock price falling to its lowest level in three years.

Due to exchange rate fluctuations, the company now forecasts that the 2015-16 retail / wholesale profits will not be substantially profitable in the whole year, and the company's previous forecast is 10 million pounds and profits.

Burberry's share price fell 1/4 in the past half year, and it was 1335 pence in the closing times on Wednesday, and the company's market value reached 5 billion 900 million pounds.

In the first six months ending September 30th, the company recorded a pre tax adjustment profit of 153 million pounds (1 billion 480 million yuan) and operating income of 1 billion 110 million pounds (10 billion 735 million yuan).

The final profit is 147 million higher than the market expected.

Christopher Bailey, chief creative officer and chief executive officer, said: "this strong performance reflects the role of decisive measures, because the external environment becomes more challenging in key markets".

He said the company is "confident in its unprecedented strong holiday sales plan and highlighting productivity and efficiency".

Burberry had a net cash of 459 million pounds in the first half of the year, with a provisional dividend of 10.2 pence, an increase of 5%.