Double 11 Electricity Supplier Turnover Amounted To 100 Billion Apparel Household Accounted For 40%

In 2015, the "double 11" finally ended in a noisy day. An ordinary day, under the joint efforts of many merchants, was made into a "chopping hand Festival". Jingdong, Suning, Gome, Dangdang, Amazon China and so on all joined the "double 11" battle array.

Every big business gets news

After shopping carnival, the end of November 11th, the electronic business platform,

The monitoring data from China Electronic Commerce Research Center showed that the total sales volume of the "double 11" total network in 2015 exceeded 100 billion yuan for the first time.

Specifically, Tmall's total paction volume in November 11th reached 91 billion 217 million yuan, of which mobile terminal pactions accounted for 68%, total logistics volume of 467 million.

Jingdong in November 11th, the world's single volume exceeded 32 million orders, trading volume of more than ten billion yuan, an increase of 130% over the same period, the mobile terminal accounted for 74%, while WeChat shopping and hand Q shopping accounted for 52% of the mobile terminal.

Suning in November 11th, the total sales volume of the whole network grew by 358% over the same period last year, and the mobile terminal orders accounted for 67%.

Among them, the number of orders for platform businesses accounted for 34%, and rural users accounted for 26%.

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Gome online total trading volume increased by 406% in November 11th, accounting for 70% of mobile terminal orders and 2300 yuan for mobile terminals.

Dangdang November 11th 9 hours, Dangdang book sales 2 million 800 thousand volumes, Dangdang department store sales 770 thousand, clothing shoes package sales 190 thousand, global sales 20 thousand single, mobile terminal accounted for 72%.

Amazon's total orders doubled in November 11th, and direct sales were 4 times that of last year.

Jumei.com's November 11th full day turnover increased by 112% year-on-year, with mobile terminals accounting for 76%.

For the first hour, the order amount exceeded 30 million yuan, of which 11 noon to 12 o'clock is the peak time, and the turnover number is 8000.

Cao Lei, director of the China Electronic Commerce Research Center, believes that we need to take a cool view: "the vast majority of the about 100000000000 yuan trading volume is not created or pferred.

Because the purchasing power of each consumer is limited, the real consumption will be reduced after shunting to the Internet.

"Double 11" is called "buying money before buying", and then called consumption overdraft.

Jingdong clothing home category accounted for the first

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In recent days, Tmall's record has set.

Has been repeatedly exposed, and as Tmall's deadly enemy, Jingdong's "double 11" achievements, there is "hidden murder" side.

Data from Jingdong showed that in November 11th, the total volume of Jingdong exceeded 32 million single units, an increase of 130% over the same period, of which clothing and household goods ranked first in all commodity categories, and orders exceeded 13 million orders on that day, accounting for 40%.

As we all know, the clothing household category is precisely the base of Ali business.

From the mobile side, the amount of mobile channels, including Jingdong mobile clients, Jingdong WeChat shopping and mobile QQ shopping, grew rapidly. The mobile orders accounted for 74% of the day. It is worth noting that on the same day, the proportion of users who purchase new orders from WeChat is up to 52% from WeChat shopping and mobile phone QQ shopping, which fully demonstrates the strong influence of the Jingdong mobile terminal combination channel.

In addition, Jingdong finance, Jingdong home, global purchase, rural electricity providers also have good performance.

On the day of November 11th, the number of Jingdong users increased by 800% compared to the same period last year, accounting for 500% year-on-year increase in the volume of pactions in the mall and 800 yuan in the price of the white guest, and the unit price per installment reached 1500 yuan.

The Jingdong came to a large number of stores to participate in the "double 11", the number of cooperative businesses increased by nearly 10 times over the 618 period.

Pressure capacity of logistics is getting stronger and stronger.

The monitoring data from the China Electronic Commerce Research Center show that, on the 11 day of 11, the national postal and express enterprises produce 460 million orders of express logistics all day, up 65% compared with the same period last year; all postal and express enterprises handled 148 million pieces of express parcels all day.

This year, during the "double 11" period (-16 November 11th), the volume of mail handled by the whole industry is expected to reach 780 million, an increase of nearly 45% compared with the same period last year. The maximum daily processing volume will reach 160 million, an increase of 55% over the previous year, which is 3 times the daily processing volume (50 million) this year.

It is reported that in the "double 11" promotion, Jingdong's self built logistics system is again working hard.

Jingdong's seven logistics centers, tens of thousands of front-line staff from warehousing to distribution, plus Jingdong crowdsourcing logistics personnel to provide distribution services for consumers.

The Asia one in Shanghai began to serve the third party businesses. The Guangzhou Asia 1, which was commissioned in the second half of this year, completed the production of 500 thousand single units on the day of November 11th. Many users received goods purchased in the morning in the afternoon of 11.

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Yao Jianfang, an analyst at the research center, pointed out that the handling capacity of the express delivery companies increased significantly compared with that of last year.

However, the real test of express delivery is the next two or three days. How to ensure that "no explosion" and "less delay" are the problems that all express enterprises need to solve.