How To Make The Carnival No Longer Lonely? Shopping Malls And Businesses Need To Think.
At noon on 15 noon, the reporter came to a shopping mall on Yu's road. It should have been a busy shopping mall on Sunday, but people in the mall had less traffic than usual.
"Now the traffic volume is almost the same as we usually do after the celebration. Everyone should buy it, and people who go shopping will be less."
A woman dress brand staff told reporters that this Saturday store
Sales volume
That's about half of normal time.
"Double eleven" is the same price in our stores and on the Internet, so we bought so many people in those days, and these two days are also normal.
In addition to women's clothing,
Children's wear
Sales have also been reduced considerably.
A staff member of Yue you pregnant baby said that there were quite a few people in the shop in the past two days, but most of them were not shopping: "double eleven". Some of the goods in our shop are 50 percent off, now it is 200 minus 60, so "double eleven" is more cost-effective.
The customers in these days are basically from the online order. "
How to make the carnival no longer lonely? Shopping malls and businesses are also thinking about such a problem.
The relevant person in charge of the modern service industry department of Ji'nan business bureau thinks that in the Internet era, people can have more shopping choices through the Internet, and there are more ways to release consumer demand, which is an irreversible trend.
Retail businesses need to be right, and there are huge flows under the line.
The person in charge thinks that the businesses on the line are much more expensive than the online ones because of the high cost. Therefore, it is necessary to reduce the homogenization of goods and tend to facilitate them.
For shopping malls, the biggest advantage is service, if we can do our best to serve the consumers well.
Shopping experience
It is not a problem to retain consumers in shopping malls.
In addition, in the long run, it will be a trend for all brands to develop online sales and build online and offline marketing.
During the visit, the reporters found that although the total number of people in the mall decreased, there were exceptions.
On the ten road, a large shopping mall staff told reporters that from Saturday's situation, the feeling of "double eleven" is not big.
"We do not rely solely on retail sales, plus cinemas, restaurants, etc., which are not affected by online shopping."
In the famous brand store of a shopping mall on the Spring Road, the fitting room and checkout office must line up.
"I tried my clothes before" double eleven ", but I didn't get it at the shop. I thought the clothes were pretty good, so I came over to buy them again.
Ms. Li said.
In addition, some brands for middle-aged and elderly people are not affected by this online shopping carnival.
When analyzing the causes, a salesperson said, "maybe it is because the middle-aged and elderly people are more traditional, and the elderly are not very standard. It is difficult to buy the right online shopping, so it is better to try it in the mall."
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