Offline Retail Sports Brand Is Best Selling, "Double 11" Hangzhou Store Sells Best.

"Experience"

What is the most painful? It is not the fingers that come to the cramps in the middle of the night or not, nor is it hard to wait for the courier to send the parcel to the door, but when it is clear that it has arrived, it opens up and finds that the goods are out of order, and the result is not to be changed, because there is no more.

Ms. Hu sent a message to her friends circle last Saturday. On the day of the double 11, she grabbed 4 pairs of sneakers on Tmall for her 3 year old son. As a result, she received a package, and 4 pairs of shoes were all in the wrong size.

"It's really a cold heart!" I want to change the size of the customer service, so the other person says, "I'm sorry, but the size you want is sold out."

Ms Hu is crying and laughing. "It's all white before and after."

"In fact, I didn't buy the Internet like this, and then went to the shopping mall to clean up the goods. There were quite a few starting dates from the 11 day."

The head of a shopping mall sports area in Wulin shopping area said, "especially the sports brand, some are not snatch, some are found inappropriate or size wrong after receiving, and then come straight to the store."

As a matter of fact, there is almost no difference between online and offline prices this year.

The reporter went to the mall and found a lot more people than usual.

Yesterday, Yintai still maintained the double 11 day's preferential activity, most clothing brand discount strength was about 50 percent off.

Today is the last day of the celebration, and I want to have a shopping match before the end of the year.

But it's not too urgent to go there today.

"Many people have a habit of thinking.

It must be better than the mall, but it's not exactly the case.

Very few people actually go to four times to compare prices to stores and online.

Therefore, for consumers, there is time and energy to make goods better than three, so that we do not have to worry about buying the wrong ones.

A deep industry insider suggested.

Last Saturday, it was the celebration day of the shop of the clothing house. The best activity started on the day of double 11.

"40 percent off full capped, then a full 500 yuan to reduce 100 yuan, if the customer gets together well, that is about 52% off, so great strength once a year."

Xiaodong, a staff member of the clothing department planning department, said that the sales volume of the store reached 4 million 500 thousand yuan that year, up 125% last year compared with the same period last year.

Among them, the top three types of merchandise with the highest sales volume are sports brands, namely Nike, NEW BALANCE and Adidas.

"Three sports brands, the best selling items are sports shoes, Nike 502 pairs, NEW BALANCE395 double, Adidas 475 pairs."

Xiao Dong said.

The reporter roughly calculated, from the mall opened in the morning to 11 o'clock at the end of the business, Nike averaged 1 minutes and a half to sell a pair of shoes.

Compared with other categories,

This year, it has been the king of traditional retail sales.

Yintai Wulin general store has recently launched double line 11 and shop celebrates, launching online and offline activities of the same price. Several sports counters on the 6 floor of shopping malls are particularly popular.

"We find that there are many customers who are 40 years old and above, who buy sports shoes or like shopping malls, because they can try them on and feel good feet.

Younger consumers will come to the store because some new models can't be bought online. "

Xiao Zhou, head of the Sports District of Yintai Wulin store, said.

In addition, he believes that the popularity of sports products is also related to the trend of sports brand design in recent two years.