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    What Is The Favorite Brand Of Chaozhou People?

    2015/11/18 22:12:00 31

    Tide BrandFashion IndustryBrand Strategy

    As 2015 draws to a close, the fashion industry concludes with the trend of fashion retailing and consumer shopping habits this year, and is now the most important group to win over millennials, including young people and young new customers who are constantly pursuing new trends.

    Over the past three years, Goldman's clothing accessories global investment research team has conducted an investigation, including their online and offline behavior research, ranking the brands of the millennial generation.

    The success of these brands means understanding.

    Millennials

    Interest, focus, emotion and consumer behavior.

    There is no doubt that they have moved the millennials through social media content marketing.

    The following are the ten millennial trends that Business.com marketing expert Julie Ellis has investigated. It is also a winning weapon that won the attention of consumers. This information will lead the fashion industry to rethink its marketing strategy.

    The so-called millennial generation refers to people born between 1980 and 2000.

    Born together with computers, they grew into the "consumption peak" along with the growth of the Internet.

    The brand popularity index of Goldman Sachs is based on several standards, including brand awareness, goodwill, word of mouth in real life and online, brand identity and reasons for buying brands.

    The survey is a group of young women pursuing fashion.

    The survey found that the common points of these brands are good at using social media, including the secret of Vitoria and its sister brand Pink, which specializes in the performance of Instagram Reds models in the annual fashion show, and plans annual fashion labels to keep users informed.

    Earlier this year, a study showed that Nike had the largest number of Instagram fans and interactions among all brands.

    Recently, H&M and

    Social media

    Balmain Olivier Rousteing, a leading fashion designer, has launched the most successful designer series ever since. This is undoubtedly an important reason for them to make a list.

    The five brands that first entered the top 50 in 2015 were Adidas, Calvin Klein, Nars, Tiffany & Co. and Nasty Gal.

    Calvin Klein recently recruited Justin Bieber and Kendall Jenner as the main character of this year's advertising. The whole autumn advertisement is full of sexy, so far it can be proved that this is aimed at young people.

    Consumer

    The social media marketing strategy is really effective.

    Adidas's alliance with popular culture leader Kanye West, and Nasty Gal's control over Instagram are all important reasons for their attendance.

    For the seven brands listed on the list, MAC, Free People, Sephora, PINK, Victoria, s Secret, Forever 21 and H&M, this is clearly a great news.

    The seven brands have released their results of envy, jealousy and hatred for three consecutive years.

    In addition to the most popular women's favorite brand list, Goldman Sachs ranked the "promising brands" and listed the 20 major brands that have strong growth momentum in the coming years.

    This generation of groups refused hard and broad.

    If they think your content is faking or exaggerating, your negative news will proliferate quickly.

    However, if you can interact with the millennial generation and listen, they will become your brand customer group.

    If they think your content is attractive enough, they will also help you achieve viral marketing.

    FOMO syndrome refers to a group of people who fear to miss things happening in social media or friends circles. This is why millennials are constantly watching social media.

    They are afraid to miss any news or gossip that may be related to them.

    Everyone is afraid of missing new things, and women are especially serious. They spend more time in social media than men in one day.

    You can make full use of FOMO's disease in marketing, and let the millennials feel that if you miss your content or products, it will be a great pity, so it will be a step closer to success.

    The millennial generation wants to interact with brands with social media awareness.

    If you can share the good content of the millennial generation and attract their attention, your chances of establishing contact with them will increase by 10%.

    Of course, the marketing of social awareness is not just activities or events supported by your company.

    The millennial generation wants to know your image and past record as a public organization.


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