Fu Anna: Double 11 Fictional "Special Price" Suspected Of Price Fraud

Reporters tracking survey found that the "double 11" the day, fuanna Tmall flagship store marked "counters price" and "double 11 Carnival price", the former is the original price, the latter is the actual spanaction price, the two difference is quite big.

Famous home textile brand Fuanna Taking the "special price" as the benchmark, with the "double 11 Carnival price" as the temptation, we attract people to crazily "pick up the cheap" through the big price difference, thus contributing to the total sales volume of 128 million yuan of Tmall sales, ranking the top three of home textile products. According to a press survey, the discount price of the official Tmall flagship store, which is marked by the price of a special counter, is totally untested. Experts pointed out that fuanna's fictitious "special price" behavior is equivalent to fictitious original price, suspected of price fraud.

Offline products are hard to find online products.

There is no product sold at a certain price, but a fictitious price is marked, which is marked "original price", and then a discount price is the general practice of the flagship store on the online platform. With the new regulations issued by the national development and Reform Commission, the fictitious original price behavior is defined as price fraud, in order to avoid risks, 2015. Double 11 During the period, the Internet was filled with a "original price" substitute price.

Reporters tracking survey found that the "double 11" the day, fuanna Tmall flagship store marked "counters price" and "double 11 Carnival price", the former is the original price, the latter is the actual spanaction price, the two difference is quite big. In the case of silk with a size of 203cm * 229cm, for example, the price of 4380 Yuan Ying Ying silk mulberry silk is 11 yuan, and the "double 11" is only 1782 yuan, the price difference is 2598 yuan, and the price is 59%. The price of the elegant and thickened silk is 5680 yuan, the "double 11" is only 1980 yuan, the price difference is 3700 yuan, and it is 65%.

Is the price of the "special price" the product price of the shop under the line? The reporter visited Fuyuan's special counter in the peony garden, Cui Wei mall, flagship store located in East Fourth, and the only middle and low end brand of fuanna in East Fourth, and the only shop in Beijing, found that the fuanna's silk sold on the line was not the same under the line.

"Fuanna's own silk is sold online only under the exclusive stores and counters, which are sold by some of the relatively low-end brands of fuanna." Fuanna's flagship store salesperson told reporters that fuanna's silk sold on the mainstream online shopping platforms such as Tmall, Jingdong, Amazon and so on were mostly happy and sacred flowers of fuanna's brand, the main middle and low end market, facing price sensitive ordinary consumers.

The reporter saw that the main item of Fuan's East Fourth store was "Silk rhyme mulberry silk quilt", which was not sold in the online shopping platform. Xin Le Le store salesperson said that online and offline are two completely different channels, online sales products can not be found under the line.

"The same counter" is nothing.

Now that fuanna takes the strategy of two different channels under the online and offline channels, it is not surprising that online products are not seen online. But it is clearly marked with the "same counter", which claims to be exactly the same as offline and online products. Is there a so-called "special price" for such products?

This year, "double 11" fuanna launched 6 products marked by "the same counter". After visiting the 6 stores and counters in Beijing, the reporter found that the 6 products belonged to the clearance products, or the old ones which were no longer sold by the physical stores. There was also a product that was specially sold for online sale, and the so-called "counter with the same paragraph" was also empty.

A product named "Fuyang home textile jacquard four piece long song Weiyang" product, fuanna East flagship store salesperson said it belonged to the old section three years ago, flagship store has long been no longer sold, sales staff of Baisheng Sun Palace Baisheng Shopping Center store sales show that this product was sold out last year, and the Sales Department of Wangfujing department store counters also said that this product factory was no longer produced.

It was hard for reporters to find the product of the "long song Weiyang" product in the fuanna Renaissance door Baisheng shopping mall counters. The salesperson said only one more, but the backlog was long, the price of the specification was 230cm 229cm, the price was 2380 yuan, the clearance price was 1180 yuan, and the "double 11" Tmall flagship store's benchmark product price was 2680 yuan, the carnival price was 1080 yuan. If it can be called "the same counter" of Fuan's product, the price tag is not the same. Online 2680 yuan "special price" has no reference to the original price of 2380 yuan, and the "counter price" is still fictitious. In November 17th, the reporter found the product of "long song Weiyang" in Fuyuan's Guang Qu men's counter, which directly marked the clearance price of 1080 yuan, which was the same as Tmall's "double 11 Carnival price".

Claiming online and offline products " The same counter "Basically, the same product can not be found under the line. Even if the product has the same price, the price tag is not the same, which makes the" special price "of fuanna appear to lack a source basis.

Fictitious "special price" suspected of price fraud

What is the "counter price"? Three customer service personnel at Tmall's flagship store, fuanna, have given three different answers: one said that the products sold on the Internet are factory direct products, the "counter price" is the "factory proposed price"; the other said, "the price of the counters" is specified by the commodity Department of fuanna company, and it is not clear about the calculation basis; the third said that the word "special price" is a problem in the background of the system.

In fact, the "special price" is not the invention of fuanna. This year, "double 11" is so popular. According to the definition of Tmall in 2012, the "special price" refers to the "benchmark price for discount activities on November 11th". There are four kinds of benchmarks: one is the price of the offline counters; the two is the price followed by the commodity price tag; the three is the price approved by the national statutory organs such as price bureau; four is the price of the commodity during the 10 months of November 11th September 1st, when the Tmall does not promote sales, if there are too many prices in the time period, the lowest price is the discount base price.

According to the reporter's investigation, "double 11" during the sale of fuanna Tmall flagship store under the product line hard to find, "special price" is obviously not the price below the line; Fu Anna customer service staff said, online product tag has no price at all, there is no "special price" is the price tag on the commodity. Ren Hongyan, partner lawyer of Zhongzhi law firm in Beijing, said that only a few products are approved by the State commodity price bureau, others are regulated by the market economy, and the home textiles category is not within the approved price category. During the 10 months of September 1st -11, is the sale price of fuanna's "special price"? A reporter's tracking of "Fuan's home textile Saint flower winter thick quilt core double quilt warm winter quilt quilt quilt" is taken as an example. In September 20th, the sales price of this product 203cm * 229cm specification was 199 yuan in September 20th, while the "double 11" counters price was 468 yuan, the carnival price was 149 yuan, so the so-called "special price" still had no pricing basis.

Wang Bing, lawyer of Shanghai Bai Liang law firm, said that the sale price of the counter is only a sales term, and there is no legal concept. The seller signs the "special price", and only needs to provide evidence to establish it. If it can not provide conclusive evidence to prove the existence and authenticity of the counter price, it will involve price fraud. "If fuanna can not put forward the relevant evidence that proves the existence of the counter price, it can be regarded as a fictitious price, suspected of price fraud. According to the consumer protection law, consumers can claim three times compensation."