What Is The Best Way To Upgrade Luxury Stores?

The function of sale in a physical store is gradually weakening. Consumers enter the physical store. They are more social functions and experience the latest and most fashionable lifestyle. The purchase of physical stores is increasingly being replaced by online. This requires the brand to realize the coordinated development of online and offline businesses, and LV is planning to do so.

Recently, due to the expiration of the rent, the LV (Louis Vuitton Louis Weedon) store in Libai Plaza in Guangzhou will be delivered at the end of November.

The store is the first store that LV opened in Guangzhou, and it is reported that this is not.

The only closed shop plan in the near future is that LV will be closed 5~6 in the Chinese market in the future.

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Comments: mention luxury goods to close stores, many people will be linked to the company's poor performance and poor sales.

The fact is not so simple.

Although in recent years, domestic anti-corruption efforts have intensified, gifts consumption has been greatly reduced, and domestic and foreign price differential has led to a lot of consumption of self employed luxury goods.

Store sales are down, but the reason why luxury stores are closed is not only that, but also to the integration of planned market resources.

In fact, many international luxury goods brands, including LV, are opening new stores in China and closing some stores with poor sales volume.

It is observed that these luxury luxury new stores are expanding from the product category and the additional services they can provide to the "big and full" direction. The store format has shifted from the main sales function in the past to enhanced experience function, and even cross-border restaurants, cafes, libraries...

The closed stores are often a single function store, and the shopping area is relatively old and poor shopping environment. Compared with Yu Xinxing's shopping district, the overall traffic volume of those old business circles is decreasing.

And luxury stores open shop to open experience shop, the purpose is to seek the coordinated development of the entity store and network marketing.

As Chinese luxury consumers are getting younger and younger, shopping habits have changed a lot, and the value of e-commerce has become more prominent.