South Korea'S Clothing House: "Internet +" To Create A New Clothing Ecosystem

In South Korea's clothing house, no matter in production or sales center, employees are staring at the computer screen without exception. This is the first impression left by the clothing business enterprise.

It is precisely relying on the advanced technology of Internet that this garment enterprise has created a miracle of rapid development in just a few years.

This year's "double 11" and sales performance of $284 million once again proved this point.

"If the Internet brings us anything, what I think is most valuable is that it can provide us with big data support.

Each clothing sales curve, customer evaluation, we can clearly read through the Internet, so as to guide our product research and development and sales.

In terms of production, we use the Internet to guide the supply chain, only to catch up with consumers' favorite styles, so as to rapidly increase the market share.

Jia Peng, deputy general manager of Shandong Han Du clothing business group, said.

In terms of product supply chain, Han Du Yi house is based on

With reference to the advanced management concepts of e-commerce at home and abroad, a flexible supply chain storage mode with quick response and flexibility is built up.

All the links of the Korean flexible clothing supply chain are pparent and interrelated. Once the problem arises, each link can respond quickly, so as to cope with the abnormal situation quickly. Besides, it also requires the enterprise to make reasonable prediction and effective planning for the product sales volume, so as to be able to firmly control the market trend and achieve high sales target while avoiding the backlog of inventory.

According to Jia Peng, "Internet +" thinking has penetrated every process of enterprise operation in South Korea's clothing house.

Its original "Han Du Yi she +" new ecosystem is developed from many aspects such as the hatching strategy of the brand, the online brand acquisition, the unique cloth, the industrial flexible supply chain, the flexible logistics system, the generation operation business, the University designer incubator base, the joint innovation with the offline apparel brand, and the e-commerce Park agglomeration.

As a clever move for enterprise operation, since 2012, Han Du she has integrated the Internet thinking, fully developed the sub brand strategy, and built the "single product whole process operation system with product group as the core", and made corresponding layout for different subdivision categories and subdivision positioning, which greatly strengthened the staff's operation and innovation ability for the new brand.

With the rapid growth of sub brands and the improvement of the overall layout, the sub brands are complementary to different customer groups.

As of March 2015, the Korean brand has already hatched 18 brands including Korean style, European and American, Oriental and other design styles.

"At present, there are more than 200 supplier factories serving all over the country.

A large number of orders attached to Korea's clothes house have been growing and growing year by year. And because of the scattered distribution and limited geographical environment, these generation processing factories are unable to get timely contact and more efficient communication with the headquarters of Korea's clothes house, so they establish their own flexible supply chain.

Attracting foreign factories to develop production is the focus of efforts for the upgrading of the supply chain.

Jia Peng said that by building a flexible supply chain storage center, intelligent and meticulous management can not only shorten the cycle of production, supply and marketing, but also enhance information pmission and communication, so that the supply chain can respond quickly to market demand.

At the same time, it can play the role of industrial agglomeration and gradually form an e-commerce gathering area dominated by professional electric business and e-commerce services, etc., which will contribute to the rapid development of e-commerce in Ji'nan and even Shandong province.