Shantou'S Two Underwear Home Furnishing Business Is Gratifying.

In the "double 11" annual online shopping war, two online sales of underwear and home furnishing brands in Chaonan District of Shantou have both exceeded 100 million yuan, and there are also a number of brands of underwear household clothing that sell more than ten million yuan online.

Chaonan is a famous Chinese underwear and household clothing city. There are more than 10 thousand underwear related clothing manufacturers and related enterprises.

Behind this year's "double 11" single enterprise sales exceeding 100 million yuan, it reflects the determination of enterprises and local governments to do well in "brand articles".

Reporters from Shantou Chaonan District Quality Supervision Bureau was informed that the AQSIQ has recently approved the Chaonan district to build a well-known brand to create a demonstration area, which is considered to be the beginning of the "Chaonan" household clothing "going out".

It is worth mentioning that Chaonan underwear industrial belt has emerged in the 114 dominant industries of the country. It ranks among the 20 industrial belts that Alibaba launched the first batch of "China made" products. It will be able to see many high-quality products of the 27 lingerie enterprises in southern Chaonan on the web site by opening the Taobao PC "China made" channel.

The creation of regional brand is not overnight.

Chaonan is making use of the opportunity to create the "demonstration zone" of the famous brand of the national clothing (underwear and home furnishing) industry, relying on the brand effect of the 3 international professional towns, namely, "China's famous home town of clothing", "the famous Chinese underwear town" of Chen Dian, and the 3 international specialized towns of "two famous knitted towns in China". By supporting the enterprises to create the brand, it can create a number of influential brands in the province, the domestic and even international markets and expand the brand effect, so as to realize the stable, healthy and sustainable development of the underwear knitted apparel industry in the whole area of Southern Chaonan.

As a customer service of Hong Xing (Fenton) Clothing Co., Ltd. Fang Fang had been preparing for the night before the "double 11". She didn't have the chance to take a rest until 8 days before the second day. But after she didn't take a rest, at about 10 a.m., the various underwear products of Fenton's underwear were over 200 thousand.

This is the top five in Taobao's underwear category.

Hong Xing (Fenton) company is one of the backbone enterprises of the gorge street in Chaonan District of Shantou.

Founded in 1997, the company has 1800 employees and 1000 advanced production equipment for home furnishing, with an annual output of 2 million sets. The sales are positioned as middle and high-end brands.

"Since 1997, the company has focused on product R & D, and set up R & D department in 1998, focusing on R & D products and brand image."

Claire, director of R & D, said that Fenton began to enter Taobao electric business in 2004. After 11 years of development, it has gradually become professional.

Operation team.

In the view of Guo Shaojun, director of production, Internet sales can achieve a billion dollar achievement, because the company always has good quality and service, and only good quality and service will lead to a good brand awareness.

"Now the market has a wide variety of products, mixed up with good quality and services, and can win in terms of popularity."

Guo Shaojun said.

Reporters saw through Taobao's official data platform that this year's "double 11" Tmall household clothing industry real-time business data show that Fen Teng ranked fourth in the hot store, with a trading index of 1902763.

The 18 year old home furnishing brand enterprise has tasted the sweetness of "brand touches" and "product touches".

Looking at the whole Chaonan District, the sales volume of single day enterprises is more than 100 million yuan, including

There are two enterprises in it.

In addition, a large number of Chaonan underwear household clothing enterprises have achieved a single day sales of over ten million yuan.

"Chaonan district gathered underwear home clothing production and related enterprises more than 10 thousand, including underwear home clothing production enterprises 3074, backbone enterprises 13."

Zhu Guyao, director of the quality and Technology Supervision Bureau of Chaonan District, Shantou, told reporters that Chaonan has now become one of the largest underwear industrial clothing cluster in the country with the largest scale, the best industrial chain and the highest brand effect.

In recent years, Chaonan district has been trying hard to build a regional brand of underwear household clothes.

When it comes to promoting the construction of "the famous brand building demonstration zone of national clothing (underwear and home furnishing) industry" in Chaonan District, Zhu said that in June this year, the declaration work was successfully passed through strict expert evaluation and intense on-site reply.

Zhu Guyao told reporters that the Chaonan District Committee and the district government attached great importance to the underwear home furnishing industry with low energy consumption, low pollution and high employment rate.

During the "12th Five-Year" period,

We should focus on building a leading industry of underwear and home apparel brand enterprises, and highlight the "four catch four promotion" in brand building, that is, "supporting services, promoting industrial pformation and upgrading", "quality supervision, promoting quality and efficiency of industry", "grasping technical standards, promoting enterprise technological innovation", and "building brand and promoting core competitiveness".

The effectiveness of brand building has been reflected in this year's "double 11" sales paction data.

People in the industry pointed out that another brand of Chaonan underwear household clothing brand with a daily turnover of over 100 million yuan has reached 90% of its online visitor purchase rate (that is, conversion rate), which means that 90% customers who enter the shop through the Internet end up buying things on the spot.

"High conversion rate reflects not only production capacity, such as large output, many styles and quality assurance, but more importantly, brand influence."

The industry said that Chaonan District underwear household clothing brand has formed a multi-storey echelon, of which outstanding representatives of the company's products, long-term sales of underwear household clothing on the major business platforms such as Taobao remained the top ten in the country.