Fast Fashion: GAP Is Thin And Dead Camel H&M Relies On Cost Advantages.

From the design point of view, when it comes to GAP, you often think of those simple styles, jeans and LOGO tops.

But this year, GAP advertisements are fully displayed.

In order to remain unchanged, GAP hopes to create a style that belongs to everyone in a simple style.

But if you look at the Facebook and instagram of GAP, you will find that it is a small refreshing route, many of which are in line with the simple fashion of WGSN's trend forecast.

Although in recent years, due to the lack of a fixed style of GAP, it is difficult to satisfy young consumers who are constantly seeking novelty. However, because of the simple design and quality fabrics and the version, they have won many loyal customers' favor.

In addition, it seems that ZARA and H&M have been accused of environmental pollution. GAP's co founders Doris and DON Fisher have launched the "DO MORE THAN SELL CLOTHES" initiative. It seems that organic cotton should be promoted to promote sustainable agricultural production, hoping to change people's brand awareness and brand image with the social mission of the brand.

Another giant, the equally excellent fast fashion brand, is more inclined to take account of shipping time and product cost on the top of the model, so it is not as fast as ZARA, but it also has a place in the industry relying on cost leadership.

Fashion is not as good as fashion.

But

It is the first choice of european cock silk youth. Recently, it has been designed to be on the street. The shortcomings of products are also obvious, and the quality is not to be flattered. But like ZARA, it is changing the durable consumer goods into the innovators of fast moving consumer goods, so the quality is not so important.

On the other hand, H&M has more choices in size selection, and even a lot of tailor made for expectant mothers. Below is a comparison of H&M's additional size statistics with local competitors.

Therefore, it can be said that H&M and ZARA meet customer needs in different aspects, the former is in daily wear and use, and the latter is in design.

In carrier, H&M pays attention to low cost, ZARA pays attention to product update speed.

Among them, the most colorful place of H&M is sportswear, which is not sold in China. In fact, H&M's sportswear is very professional. Its classification is very small. There are running, tennis, and even yoga. The price is cheap, so it is very popular. Below is the replenishment rate of H&M sportswear in 2013, reaching 36%, and the final sale is only 10.4%.