Entertainment City " Integrated Service Platform

The online platform of joy city is an open platform, each subsystem can be connected to the external Internet Ecosystem and form a brand new system. The cooperation with the excellent enterprises in the subdivision field will produce far more utility than full function closed system development.

Based on the service functions of shopping malls and local life, docking external traffic entry and resource interoperability will form an open online integrated platform advantage.

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Take the strategic cooperation with Baidu Nuomi group as an example to build a takeaway and group buying system based on local fire. It will effectively integrate external demand with local supply, exchange resources, increase the turnover rate of restaurants and restaurants, improve the order rate of non dining time and ease the order in the rush hour, which greatly improves the efficiency and reflects the characteristics of the open service platform.

In the future, this mode can be more replicated on the integrated platform.

The general idea of the comprehensive service platform of online Joy City is based on the value of passenger flow and membership value, and fully tap the value-added revenue.

The value of passenger flow will be fully explored, and the value of membership users can be fully excavated to achieve the goal of expanding value-added revenue.

The total volume of passenger flow can generate media value, and membership is the core of the system.

First of all, in the member system, the integral system is the foundation, and the integration system is the premise. Secondly, the operation of the members' fans should be carried out in three aspects: integral consumption, broadening the sales channels of the members and the media channels of the members. Finally, in the aspect of improving the members' stickiness and volume, through the APP+ member center mode, a closed loop mode is formed.

With the members as the core, Yueh city forms a circular closed loop under the offline member center and online platform system. It will integrate online and offline, integrate internal and external resources, and achieve win-win results with the brand partners.

There are various paths in the integration of APP.

The consumption points, credit card points and calorie conversion of joy city can be used as a source.

In the process of integral pformation, online

Seamless connection with offline member centers can achieve integral pformation.

In the aspect of integral output, it is useful and useful for consumers to feel integral. For example, they can exchange products purchased by me, can get through with jumei.com, and can also exchange physical examination of ai Kang, so that consumers can feel the value and role of integrals.

In addition, we should integrate the promotion channels of members, and break the traditional marketing mode with the help of the membership system and integrated platform of the Joy City, and create new channels for media promotion so as to achieve a win-win situation with our customers.

Let me give you a real example: before Coca-Cola wanted to make a donation campaign, it needed 20 promotion costs, and the agency employed a lot of executives.

There are several disadvantages in this way. First, the marketing cost of Coca-Cola is high, and the cost of enterprises has been raised. Second, the executive ability of executing companies is uneven. Third, consumers do not understand the brand and brand spirit of Coca-Cola very well. After the activity is completed, the retention rate is very low.

Tianjin's great joy city has tried this way: Coca-Cola only needs to pay 100 thousand of the cost. Through the WeChat and APP, the city will recruit members to participate in the activities. It will not only find the target consumers of Coca-Cola accurately, but also be part of the welfare of members of the joy city. It will also increase the income of the Joy City, and make use of the resources and channel capacity of the joy city to reduce Coca-Cola's marketing expenses by 50%, and its efficiency and accuracy will also be greatly improved. It is a win-win cooperation.

In the light of

To widen the sales channels of members and establish an online shopping mall that does not close for 24 hours: the online shopping mall based on APP, as the online carrier, the entity passenger flow as the line, the member as the core consumer group, the integral as the consumer viscosity, the retail business as the main business, the internal brand business as the main category, and the vertical electricity supplier cooperation as the external extension.

In the 24 hours of closing the platform's internal aspects, it allows more retail brands to access, carrying new functions such as new products, new pre-sale, explosive group buying, channel expansion and other functions. In terms of externality, the vertical electricity providers can access category supplements, bundle binding, offline experience, marketing activities, etc. the ultimate core is to increase membership increments and make full use of channel economy.

In recent years, the advantages of Joy City are changing with the progress of the times. There are four stages in the summary: in 2007, we opened the first Mall in Xidan and introduced many new brands into China. At that time, we received a ZARA shirt bought in Da Yue City, which is very fresh. This is the first stage. In the second stage, we emphasize that we should create brand combinations and groups, create a personalized atmosphere and chemical reaction between them, match with the visual design of the building, and meet the needs of consumers in a three-dimensional space.

In the third stage, we should focus on the theme lifestyle space, emphasize the theme and guidance, and configure different themes for the sub group to make the theme space a "sucking engine". In the fourth stage, the joy city must be an integrated service platform. It is a three-dimensional, full square, without regional geographical restrictions, without the time and space constraints of the online and offline integration of the Joy City, to better meet the needs of young people and meet the needs of young people, which is also our business ideal.