Jingdong Denies Holding $150 Million For Watercress

Today, a piece of news was launched and the total investment amount of investment holding website was about US $150 million. Jingdong Investment Holdings News. And before the Jingdong data was opened, the bean sauce officially extended from the book movie music market to a more complete category of e-commerce market.

According to the source, the Jingdong will open up the account system of Jingdong books and watercress in the future, and form synergy in user evaluation system, book recommendation and Internet literature. At the same time, Jingdong will build a mother and infant community based on the bean paste, and reverse the flow of mother and baby for Jingdong.

Shortly after the news came out, Chang Bin, vice president of Jingdong investment, responded in a circle of friends. "Thank you for your concern, this is not true!" directly negates Jingdong's possibility of investing in watercress.

According to the reporter, before the bean has won three rounds of financing, they are: in 2006, the first round of financing of the bean paste, the investor is the source of LIAN policy, the amount of $2 million. At the end of 2009, the B investment of Zhixin capital and LIAN strategy source was nearly 100 million US dollars. In 2011, we completed the C round of financing of US $50 million. The investors were Zhixin capital, Sequoia Capital and Bertelsmann Asia Investment Fund.

Before the Jingdong data was opened, the bean sauce officially extended from the book movie music market to a more complete category of e-commerce market. In September 2015, the products of "bean products" were launched. Users can browse, comment and share on the platform, including digital, beauty, food, etc. Clothes & Accessories And other commodities. In terms of the content source of the released products, the company supports Taobao, Tmall, Jingdong, shop No. 1, Amazon, Etsy, etc. If Jingdong confirms the holding of bean paste, it will not rule out the possibility of making bean paste another Jingdong oriented traffic entrance.

The news was so lively that I didn't know what Li Guoqing felt about Dangdang. Li Guoqing has personally acknowledged the book business that he had tried to acquire Jingdong and Amazon in the media interview. "I hope that Jingdong will sell more and pay more, sell books business to me, and shout at Amazon and Jingdong. All of them answered that the price was not discussed. Li Guoqing said, "other industries dare not say, because my scale is small, but I dare say in books, because China's books are sold by my family, changing the whole industry chain." Of course, Dangdang did not buy into the Jingdong book business, and now its survival pressure is not small.

Liu Qiangdong has already laid down the Jingdong Book strategy. In June 2015, Jingdong announced the acquisition of the "thumb reading" of the well-known social reading application. Meanwhile, Jingdong read the community version APP and officially landed on apple AppStore and the big Android market. In October 2015, Jingdong book published the "read 3 strategy" in Beijing, promoting seamless connection with publishers, strengthening online book sales and offline O2O layout, and promoting self merchandise shop. At the end of the publishing industry, Jingdong book's plan is to seamlessly connect with publishers, directly communicate with editors about future topics, explore products suitable for Jingdong users' purchase habits, and strengthen relevant authors' publicity and promotion efforts, so as to narrow the distance between readers and authors.

According to the strategic plan of Jingdong book, Jingdong has completed the whole layout of e-book pre - trial, mid - term purchase and post - Comment interaction.

In Jingdong, the book is a strategic category, to provide consumers with a full range of services. Although 3C sells well, consumers who want to buy books do not meet the demand in Jingdong, and naturally go to Amazon China, which sells books and sells 3C. Jingdong must let consumers buy everything he wants here. Jingdong's book strategy is determined to be a large variety instead of a boutique route. Dangdang and Amazon China are their main competitors.

When Jingdong books are online, they are in the same position as Amazon and China. The mass market of the entire book is about 32 billion yuan, Dangdang is about 2 billion yuan, Amazon China is about 1 billion 500 million yuan, plus Taobao and other scattered businesses, the entire online scale is no more than 6 billion yuan, the rest is basically offline market.

Jingdong has quickly occupied a part of the market share through various kinds of "price war", and has grasped the development time in the time node of Dangdang listing. By June 2014, Jingdong books had surpassed Amazon China and became the second market. Data show that Jingdong books currently have 2 million kinds of books and audio-visual products, 300 thousand volumes of electronic copyright books, totaling 30 million users. There are more than millions of audio-visual books in self selling and sales entities. In 2014, Jingdong downloaded more than 20 million copies of e-books.