Two Child Policy To Pform Wenling Children'S Shoes From "Manufacturing" To "Intelligent Manufacturing"

A few days ago, the national standard of children's shoes, which was drafted by Taizhou flying eagle Shoes Co., Ltd., will be formally implemented in January 1, 2016.

One of the two most important mandatory standards is China's second safety technical specification for footwear.

Speaking of why he can take part in the formulation of the national standard, Li Dinghai, director of the eagle footwear industry, said that on the one hand, the eagle footwear industry has been focusing on brand building and quality improvement in recent years, and the effect is obvious.

On the other hand, children's shoes are famous in the north of the city.

Yes, it is famous! Chengbei street is "the famous town of Chinese shoes, the hometown of children's shoes" and "the brand name base of children's shoes in Zhejiang province". In 2013, the demonstration project of national children's shoes quality improvement was also settled here.

This can be said to be the "heart" of children's shoes in Wenling. Over 600 enterprises have 35 thousand employees and 150 million annual output.

"We also rely on the development of children's shoes in Wenling.

The quality improvement demonstration area, through a series of measures such as brand creation and standard perfection, supports a group of key backbone enterprises, fostering the star brand of incubators, promoting enterprises to gather together, and striving to realize the overall "butterfly change" of children's shoes industry and polish the brand of "Wenling children's shoes".

The relevant person in charge of the Market Supervision Bureau told reporters.

A full-automatic production line of 32 meters, which only needs 18 workers, can create the output of 60 workers in the past. It is expected that the efficiency can be increased by 244%, saving material 30%~35%, saving more than 30%, and saving more than 50% of the space.

This series of figures makes Zhejiang Bi Ke sporting goods Co., Ltd. become the focus of attention of shoe companies in our city, and also promotes Wenling footwear industry to become a provincial "machine replacement" pilot.

"Our city has formulated the" 586 action plan "for improving the quality of children's shoes. On the basis of the original brands and standard rewards, we have increased the financial subsidy, specially arranged the shoe industry" machine substitutions ","

Special funds for changing the market will guide shoe enterprises to accelerate the pformation of manufacturing mode and marketing mode.

The official said, "we have also formulated standards for quality and safety renovation of children's shoes enterprises, guided enterprises to standardize production management, and set up a" chief quality officer "system to improve product quality.

{page_break}

The market supervision bureau also vigorously implements the innovation driven strategy, and promotes the pformation of children's shoes from "manufacturing" to "intelligent manufacturing" through the upgrading of standards, production and testing technology.

For example, encourage and guide 51 enterprises to participate in all kinds of standard system (repair) work, strive to be the "leader" and "rulers" of the industry, set up the Alliance for improving the quality of children's shoes enterprises, compile the standard of children's shoes Union, fill the gap of domestic children's shoes standard, strengthen the construction of standard information service platform, and collect 233 advanced technical standards of footwear at home and abroad, providing all-weather technical support for children's shoes enterprises.

The effect of this series of practices is also obvious.

As far as the North Street is concerned, children's shoes enterprises set an annual output value of 2 billion 160 million yuan, accounting for 22.7% of the total output value of the footwear industry in the whole city, an increase of 7.51% over the same period last year, and the development trend is better than that of other footwear products. The sales volume of enterprises is up to 2 billion 130 million yuan, up 10.4% over the same period last year, and the number of shoe enterprises "low and small scattered" has decreased significantly, from 2092 at the end of 2013 to 1364 at the end of 2014, with a decrease of 34.8%.

At the same time, the quality level of children's shoes is improved.

The qualified rate of children's shoes products in national supervision and spot checks was 85.7% in 2013 and 88.9% in 2014, respectively, which was 13.7 and 16.9 percentage points higher than that in 2012.

There are 2 famous trademarks at the provincial level, 2 famous brands at the provincial level, 5 famous trademarks in Taizhou, 4 famous brand names in Taizhou, 108 new registered trademarks, and won the title of Zhejiang professional trademark brand base.

In addition, the company has increased R & D investment, has developed 2560 new products for children's shoes, and applied for 182 patents. The Alibaba Wenling industrial belt has launched nearly 200 enterprises, and the amount of online pactions has exceeded 1 billion yuan.