Quanzhou Children'S Shoes Industry Attack Smart Shoes Market

The slowing down of the macro-economy has brought a breathing space to the rapidly developing Quanzhou children's shoes.

And the pace of business failure is a paradox.

Businessmen began to test the health of water and build the functional footwear field.

The smart shoe market has become a new direction for children's footwear industry in Quanzhou.

A few days ago, happy Mickey (Fujian) children's products Co., Ltd. joined hands with China leather and footwear research institute to develop a foot type database and other systems to develop children's smart health shoes.

It is not only happy Mickey, but also POOVE, gang Deng, and 361 degree children's shoe companies.

Joint professional bodies

With the development of economy, health is suitable for children's growth.

More and more favored by the market.

Recently, happy Mitch joined hands with China leather and shoemaking Research Institute, Taiwan University of science and technology and other units to collect foot health data, and began to research and produce health function shoes.

Qi Kangfeng, general manager of happy Mitch (Fujian) children's products Co., Ltd., said: "we collect data on children's health together with China leather and shoemaking Research Institute and Taiwan University of science and technology, and develop new products of health shoes based on these data.

At present, we want to take care of the health products such as Gao Gong Feng, Bian Pingzu, internal eight and external eight, and push these products in second steps.

It is expected that the market will be fully launched in the second half of the year.

"The baby's feet 99% are healthy, while adults can only maintain 20% of their feet 'health," said the senior director of the China leather and footwear research institute, the technical director of the healthy children's shoe Research Center, and Ms. Qiu Li, an expert consultant for BB.MIQI happy Mickey health shoes.

About 1/4 of the world's population suffers from foot diseases.

She believes that by establishing foot database, gait analyzer and other systems, production enterprises can find the most suitable footwear for children according to these data.

Prior to this, 361 degrees and Baidu joint research and development of smart children's shoes officially launched, set off children's shoes "intelligent manufacturing" new trend.

It is understood that this Baidu Hawk Eye technology based children's shoes can not only prevent children from missing, but also monitor the health of children.

Fashion needs health.

According to the analysis of the industry, intelligent children's products with special functions will become a new growth point for the future development of the industry.

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POOVE, which advertised the "first brand of exclusive products for young people", has also added "smart" new elements to new products in spring.

In view of the climate change characteristics of spring and summer alternate, POOVE implements the zipper sweater which is ergonomic design, exclusive technology, moisture absorption and sweat relief characteristics, so that the clothing has outstanding quick drying performance, can effectively discharge sweat moisture, improve the wearing comfort, and meet the teenagers' healthy and fashionable wearing experience.

Chen Jinbo, President of POOVE, believes that when young people are in the important stage of growing up, fashion needs health.

He said: "while we are lean, we use multi-functional fabric in the fabric, this kind of fabric.

It not only provides comfortable touch, but also has excellent quick drying and breathability, and is more suitable for young people's active and active personality, fashionable and healthy.

Qi Kangfeng introduced that the concept of health smart shoes originated in Japan and then spread to Taiwan.

He said: "in China, the concept of healthy shoes has been put forward earlier and more cooperative research institutes.

Health shoes are rather tedious, and have been working with research institutes in Beijing and Taiwan for many years. The effect is not very fast. Publicity needs a lot of money, and consumers are accustomed to wearing soft bottoms. The reverse of this habit requires a certain process.

He believes that the development and production of children's health intelligent products must be scientific.

"We and some units built their own laboratories inside the enterprise to collect raw data, and invited experts to develop new products based on these basic data."

Qi Kangfeng said that this year, happy Mickey will create brand differences with technology and health, and provide more fashionable and protective products for Chinese children.

Perfect industrial chain

For now, the children's products industry is also affected by the economic environment and has entered the slow lane of development.

But with the opening of the second child policy, children's shoes will have strong market expectations in the future.

In Chen Jinbo's view, the market for children's products is still at the stage of industrial homogenization competition. In the future, children's products will enter a new era of multi category and multi industry integrated development, and some specific products will usher in a period of rapid growth.

Qi Kangfeng analysis shows that with the development of economy and the improvement of living standards, the concept of healthy smart shoes will become clearer and the demand will be correspondingly raised.

As an important production base for children's products, the complete industrial chain will support innovative products in Quanzhou.

The reporter understands, although a lot of intelligent shoe still stays in discuss or try stage.

However, upstream suppliers have earlier sniffed this business opportunity, developing professional functional insoles, intelligent soles and so on.

Among them, the functional insole developed by the circular plastic foam has been well sold in Europe, America and Japan.

Hou Jingguo, general manager of Fujian Gang Deng children's Shoes Co., Ltd., in this year's spring and summer new product conference, will also "innovation and wisdom" as the theme of the conference.

He said: "Gang Deng has been committed to thinking about the law of children's foot development, studying the characteristics of children's gait, and conducting cross sectoral and multidisciplinary research, so that scientific and technological products can be successfully produced and sold on the ground."

It is reported that in the past two years, the newly launched Bow Shoes and experiential marketing of shoe sales have aroused a heated response in the market.

PEAK has also begun to develop smart positioning children's shoes, XTEP will be involved in the development of children's intelligent wearable devices, and will extend to adult sports equipment.