Fifteen Years Of Adidas And Nike'S "Enmity And Hatred"

NIKE and ADIDAS are most widely known in sports shoes, but they can be regarded as deadly rivals.

In the American shoe market, NIKE takes the lead of 48% of the market.

In order to let you know the difference between NIKE and ADIDAS, I secretly found three comparison charts with the company's net assets as the standard, NIKE is the red line, ADIDAS is blue line, and now we go with the elder brother to examine the two brands, which is richer.

From 2001 to 2005:

At the beginning of 2001, two brands were

The shoe market still has a similar market share. In 2003, when ADIDAS and Yamamoto Teruji launched the Y-3 series together (rumored that Yamamoto Teruji initially wanted to cooperate with NIKE), the fame in the street and in the fashion industry lifted, which also made ADIDAS discover the potential of the high-end market.

As for NIKE, it bought CONVERSE, Hurley and cap brand Starter in the same year, and officially launched Air Jordan with Michael Jordan in the same year.

And because of these factors, the market share of NIKE is gradually widen from ADIDAS.

From 2006 to 2010:

By 2006, the new CEO of NIKE was taken over by Phil Knight. In the past 4 years, NIKE has focused on innovation and inspiration, and has continued to acquire potential.

For example, Reebok, UMBRO and so on. By 2009, they jointly launched the Yeezy series with Kanye West, and the income in 2010 was even higher than US $19 billion. NIKE could account for more than half of the US market.

President and CEO of NIKE has said that NIKE is successful: it is nothing more than looking forward to the future. In order to let customers have more yuan experience, continuous conception and constant innovation, NIKE also has a leap in growth.

At this point, ADIDAS has lagged behind in terms of financial resources.

From 2011 to 2015:

By the time NIKE was launched in 2012, the company's net worth reached more than 4 times that of ADIDAS due to the introduction of Yeezy2 and Flyknit, which has consolidated the leading position of the sports shoes market.

Although ADIDAS has recently tried to reverse the situation by relying on James Harden, Kanye West, NIGO, Pharrell Williams and other star blessings, it has not yet achieved obvious results, which proves that ADIDAS is trying to change the current situation.

Although NIKE and ADIDAS are among the top brands in the world, it's the most important thing for everyone to wear. So don't have too much brand misconception. It's best to choose shoes that can afford and manage.