Goods Wrong Edition? Cross Border Electricity Supplier Ocean Terminal Quality Problem Is Criticized.

"Cross-border electricity supplier" has become one of the hottest topics with the longest duration this year.

"Double eleven" just passed, "black Friday" (hereinafter referred to as "black five") once again detonated e-commerce promotion sentiment.

On the eve of the "black five", the sale of products that were criticized by cross-border electric providers and the difficulty in safeguarding their rights were once again dragged into the cusp of the storm.

The product protection is weak, rights protection is difficult, and after-sales service is not timely, which has become the three major original sin of the cross border electricity supplier recognized by the industry.

On the eve of "black five", the overseas terminal of the online shopping platform was broken out and its merchandise was broadcast live with the seller's positioning of the goods.

A surnamed Zhang bought a hat from a well-known American brand on the ocean pier and found that the origin of his hat was not in New York, but in Beijing.

It indicated that the buyer who was finding a live broadcast of goods in New York was found at that time, and the delivery was delivered within second days after the broadcast.

In the view of consumers, the whole process of buying and shipping live from abroad, to a certain extent, solved the trust of both sides.

However, according to the logistics information sent to Mr. Zhang by the ocean terminal, the goods were shipped from a certain address in Shenzhen second days after the payment was made.

According to the information provided by Mr. Zhang, the buyer says that it is faster and more convenient for you to receive goods, and will try to deliver goods in the domestic warehouse.

In this regard, the reporter interviewed the relevant person in charge of the ocean terminal.

It said that it was a dispute in May of this year. For domestic shipments, it was to protect the sales of hot products. The foreign terminals built their own bonded warehouses to store the hot products of the buyers in the warehouse of the ocean wharf ahead of time.

The explanation for the time difference between the purchase of small ticket and the actual live time is that the buyer may have procured ahead of schedule.

"We have informed the seller about the shipment and urged the seller to enter the country through Bhai direct mail to facilitate monitoring."

However, Mr. Zhang did not buy it.

Public information shows that, as one of the cross border electricity providers in China, the Ocean Terminal launched the "live broadcast" claiming to be the first in China, that is, when the buyer is shopping abroad, the picture and price of the prepared merchandise will be released through the live broadcast platform of the ocean terminal. Consumers will pay the deposit in advance when they see the favorite products, and when the buyer completes the purchase, they will initiate the payment of the payment to the consumers.

After the consumer pays the payment, the buyer delivers the goods directly from abroad.

Many consumers said that if the products sent to the store were sent to the warehouse in advance, they could not see the only information. The possibility of selling fake goods or selling fake goods directly existed.

And the marketing gimmick of the main products of the ocean terminal is meaningless.

Can the live broadcast of the Ocean Terminal really play a role in the publicity of the Ocean Terminal? For this, the reporter downloaded the mobile APP experience of the ocean terminal.

In the APP of the ocean terminal, the first page is the live page, which opens all the live broadcast stores, micro-blog style maps and short messages, but the seller's pictures are just product details, some of them tagged their locations, and many sellers did not mark their location.

Not only that, live broadcast is only a picture, and no sellers live in the store to buy and buy small ticket details.

What's more, many live pictures are the product's detailed photos, or advertising photos.

Not only that, the reporter saw that if you want to register a cargo buyer at the ocean terminal, you need overseas telephone and address.

However, a cross-border electric business company, who does not want to be named, said that if the overseas telephone and address were sent to the verification code, in theory, as long as overseas friends have help, they can successfully register and make overseas buyers in the country.

More Than This,

Another difficult problem - safeguarding rights is also hard to achieve.

Public information shows that since the new consumer law implemented in March 15, 2014 has given consumers the right to regret for the first time, consumers have no reason to return products in 7 days except for some commodities.

Against this background, most of the B2C cross-border electricity providers, such as Amazon, Xiao Hong and Miao Dai, support unconditional return in the short term, and send goods back to the designated locations directly.

But many Ocean Terminal buyers do not accept no reason to return.

A buyer of a North American cargo bag clothing made it clear that the goods would not accept any return except for serious quality problems. Not only that, but because of the difference between festivals and discounts, the date of purchase of the invoices was not fixed, and the "picky ones please bypass the counter".

For "black five", many electricity providers and overseas enterprises are also full of money.

Public information shows that Amazon China recently announced that it will open the 2015 black Friday "overseas shopping festival", the flagship "overseas products" and "global synchronization."

According to the introduction, Amazon's "offshore shopping" mall includes CK, Marc by Marc Jacobs, Vivienne Westwood, Tommy Hilfiger, Kate Spade and other international fashion brands, such as nearly 30 international direct mining brands such as Hilfiger, and so on.

Ocean wharf,

The small red book, the NetEase Kola shopping and so on are also starting to send cash vouchers and prepare for a large number of orders for "black five".

According to public information, in November 24th, the first batch of nearly 100 thousand parcels of "black Friday" on the ocean wharf had been cleared for customs clearance, and the activities began only 4 days from the 20 day. It was expected to complete the 5 day stabilization of customs clearance in the past 5 days. This means that consumers will receive a large amount of foreign goods in the week when coupled with the 1~2 days of domestic distribution.

In the face of a large number of orders, it is still awkward to face cross-border logistics, which is slow in logistics, lagging behind in sales and difficult to safeguard rights.

Not only that, for small and medium-sized Hai Tao company, is still facing the "live" and "fight volume", for product sales and purchase experience will not be very well controlled.

An anonymous cross-border electric business person in an interview with reporters pointed out that at present, cross-border competition is very strong, most of the traffic has been taken away by Tmall international, Jingdong and Amazon.

The middle and small sea platform is still out of the "market" state.

Who can get more traffic and users through preferential and discounts is the most critical issue, and many platforms such as after sales and rights protection can not be taken into account in time.

Reporters saw that a netizen from micro-blog was drying out.

The shopping experience, which means that after buying fake goods at the ocean wharf, not only the seller disappeared, but the website also ignored it, and the website did not have a telephone call to Shanghai 315.

There is also a micro-blog's name, "Miss runaway". The cow barn milk powder bought at the ocean wharf is not right, and it wants to return. But the seller refused to return the request on the ground that it had been opened and could not be returned.

In addition, due to the long time of distribution and distribution, the high cost of international postage and the collection of tariffs, the sea is facing many barriers.

In regard to the above foreign terminals, Wang Xiaoxing, an analyst at Analysys International, pointed out in an interview with reporters that in fact, the screening of live goods is the marketing gimmick of the ocean terminal. Similar to mogujie.com's recommendation of clothes by the daring people, the ocean terminal is built on the platform of global buyers.

"If it is a metaphor, it will be equivalent to the sale of the major e-commerce sites", and the problem with the live broadcast is still the result of consumers' distrust of domestic seafood products.

In 2015, "double eleven" has been in the past week, but on the same day, the popular shopping Carnival tide triggered by the electricity supplier is still a topic that many people are talking about after dinner.

In fact, "double eleven" is just the beginning of the end of the e-commerce platform sales war, and the upcoming "black five" publicity has begun to appear on the electronic business platform.