Yonghui Is Taking The Road Of CO Opetition.

Under the pressure of electricity providers, the major retail enterprises are now diversifying their formats. But Yonghui is more focused on the supply chain and consumer services. Almost all actions are carried out in these two aspects.

At the procurement side, Yonghui has formed an alliance with Lianhua and Zhong Bai, and its scale advantage is more obvious. Now it is also gradually upgrading the proportion of direct mining and mining. Since the introduction of heavy investment such as milk international and Jingdong last year, Yonghui has also been developing global supply chain integration around cross-border commodities and online channel commodities.

When consumers are "fresh" in Hai Tao and purchasing, Yonghui opens the store to its door. Since last year, Yonghui supermarket introduced milk International Limited investment to value its global supply chain system, followed by the integration of Shanghai East Exhibition International Trading Co., Ltd. this year, it also finalized cooperation with Australia's largest wine group Fu Yi group, which has obvious resource advantages in the global supply chain.

All along, Yonghui is following the development path of concurrence, which is not only an innovation in the new economic situation, but also a steady development direction.

Especially in the current downturn of retail sales, Yonghui promptly complied with the changing market environment and actively transformed. "Retailers are talking about returning to the essence of business, in fact, they focus on goods and consumer services. Yonghui perfect supply chain is to create better products, to better serve and experience consumers. Weng Haihui, vice president of Yonghui, told reporters in the China business newspaper that from Yonghui supermarket, the core competitiveness of fresh products should also be strengthened. But other retailers are slowing down. Is Yonghui driving into the fast lane too optimistic?

In November 18th, Yonghui, which has nearly 500 supermarket chains, opened its new format in Shanghai, which is a member store. Customers have a membership card of 100 yuan / year, and then they can shop in the 200 square meter super small member shop. Up to now, Yong Hui has many stores such as hypermarkets, red label supermarkets, Bravo (Yong Hui exquisite supermarkets), and member stores.

"The driving force for the development of Yonghui's many formats is that consumers are paying more attention to goods and services." Weng Haihui believes that retail stores need to constantly cater for consumers. This club store is based on the characteristics of subdivided consumer groups. Consumers who are accustomed to high-end stores are reluctant to shop in hypermarkets. The ground floor shopping mall is more suitable for the general public to consume. The middle and high end people, such as white-collar workers and expatriates, do not want to queue up in the supermarket, while Yonghui member shop is suitable for them.

The reporter learned that Yonghui opened a member store to make more precise membership collection and services. The club stores were aimed at high-end customers, and the member stores could analyze consumers' identities more accurately and provide goods with value for money at the same time. However, compared with WAL-MART's Sam member store, the 200 square meter Yonghui member store is small and fine, but Yonghui is more considerate, and the member store specializes in the consumption crowd of the surrounding community. It also aims to open up the consumer platform online and offline.

For a long time, Yonghui supermarket has avoided direct competition with the electricity supplier because of its "unique trick" fresh business, which depends on its survival in the retail market. Only the Internet transformation of traditional retail is becoming a new direction of development. In August of this year, Jingdong announced that 4 billion 300 million yuan would be invested in Yonghui supermarket. After the completion of the transaction, Jingdong will hold 10% of Yonghui. The acquisition of traffic is the biggest problem in the transformation of retail enterprises, and the Internet gene of grafting Jingdong may help Yong Hui accelerate all channel sales.

"For Yonghui, Jingdong can expand its customer base with the help of Jingdong, especially Yonghui. After all, stores are relatively concentrated in Fujian, Chongqing, Beijing and other places. Stores are not dense enough, and Jingdong can greatly increase their exposure to consumers. After all, the popularity of Yonghui supermarket is relatively weak compared to that of Carrefour." Ding Liguo, a senior retail expert, thinks that

For Jingdong, the rapid development of Tmall supermarket and WAL-MART holding No. 1 store is a great pressure on them. The fresh area of Jingdong based on 3C commodity management is not its strong point. Fresh operation is very demanding on the management of loss and so on.

Weng Haihui told reporters that the cooperation between Yonghui and Jingdong is a win-win situation for the two enterprises with different advantages under the online and offline businesses. This is also the way for retail enterprises to get through the whole channel and do not need Yonghui. Online retailers Or Jingdong in the fresh management to spend manpower, material resources and financial resources to do the platform, compete in the same field, and form an effective supplement.

In the future, Jingdong will join the Yonghui supermarket, and can "graft" the goods from the supermarket to Jingdong, through the "Jingdong to the home" for distribution, and the opening of member stores is also the best annotation. For physical retailers, if they get through online channels, the entity retailers will be able to bring better shopping experience to consumers than consumers, and let consumers forget the distinction between online and offline.

In order to create a strong supply chain to enhance procurement advantages, in November 20th, Yonghui supermarket announced the establishment of two joint ventures with the CJ group of Korea, CJ Freshway (Xi Jie fule flavor Co., Ltd.) The Republic of Korea CJ group is a subsidiary company responsible for product global sourcing, food circulation and group meal.

The scope of cooperation between the two sides is as follows: first, the two sides will set up a joint venture company in Beijing, "Beijing color food fresh materials circulation Co., Ltd.", to jointly introduce the advanced "central kitchen" mode in foreign countries, and provide preprocessing services for food. The two is to optimize the global purchasing and supply chain. The fresh sourcing network of CJ Freshway covers nearly 50 main producing countries, covering 24000 products. The two sides will use their own advantages to purchase fresh fruits, meat and aquatic products on the global scale, and supply them to Yonghui supermarket and its B2C and B2B customers.

　　 Yonghui supermarket Being well versed in the relationship between suppliers and suppliers is beneficial to both sides. It is beneficial for both sides to keep warm together. Moreover, Yonghui is also cooperating with brands when building a more efficient and reliable relationship between suppliers and suppliers. Last year, Yonghui supermarket cooperated with new hope six and Limited by Share Ltd, Guizhou Moutai liquor Limited by Share Ltd. Yonghui's customized products for Yonghui supermarket will not only reduce procurement costs, but also highlight its value in various supermarket categories.

"Optimizing supply structure can increase supply efficiency and expand supply categories, which will greatly enhance the competitiveness of enterprises." Du Yanhong believes that the current retail market is not high enough to reduce procurement costs, which will effectively improve the profit margins of enterprises. Weng Haihui told reporters that Yonghui's global supply chain integration will not stop and will continue to deepen.