Innovative Operation Mode Of Chinese Women'S Shoes Capital

Up to now, the "women's shoes city of China" has been built as the main market of Wuhou direct shoes city, Wuhou leather city and Chengdu International Leather City, etc., in order to establish a sense of dislocation development, pay equal attention to the festival, actively organize various exhibitions and procurement festivals, build all kinds of specialized markets, actively promote the "Internet + traditional" marketing mode, realize the organic combination of traditional markets and specialized markets, traditional shops and exhibitions, traditional sales and online sales, continuously innovate the sales mode, and expand the marketing network.

"China Women's shoes city" has held "China Women's shoes capital international procurement Festival" and "China Women's shoes Expo" for many years. It has attracted more than 7 billion professional buyers from home and abroad. The exhibition site has more than 600 thousand people, and has reached an intent cooperation order of RMB 7 billion yuan.

In 2013 and 2014, more than 400 international buyers from more than 130 countries participated in the Chengdu international shoe exhibition successfully.

Total orders exceed US $100 million.

In order to promote the brand of "Chinese women's shoes city", the shoe industry of 11 times has organized more than 170 shoe enterprises to participate in the international exhibitions such as "Moscow's international footwear exhibition", "Vietnam footwear leather and industrial equipment exhibition", "Dusseldorf international shoes exhibition in Germany" and "China International Footwear Exhibition".

At the same time, since the founding of the "women's shoes capital of China", they have attached great importance to the construction of the shoe market.

After years of development, Wuhou direct shoe city.

The construction of standardized professional market with high starting point and high standard has been completed, such as factory union ordering center, Huijin Plaza, etc. these market functions are complete and standardized in management and operation.

In addition to the above professional market, according to market development rules, gold flower shoe materials were formed.

Wholesale market, Wah Kang Electric Park and other specialized markets, and constantly adjust and improve in the development of the market.

After 10 years of development, Wuhou District, Chengdu, took the "women's shoes capital of China" as its axis, relying on more than 770 shoemaking enterprises, and formed a footwear industry headquarters gathering area with trade headquarters as its core. It concentrated more than 80% of the shoe making enterprises in Chengdu and 90% of the shoe industry supporting enterprises. The total number of shoe making enterprises and related enterprises and shoemaking and shoe materials supporting enterprises totaled more than 3000, forming 10 million square meters of raw material market, and more than 160 logistics enterprises, employing about 100 thousand people.

At present, Wuhou shoe enterprises have more than 300 footwear products, 3 Chinese well-known trademarks, 2 Chinese dermis kings, 20 Chinese dermis symbols, 1 national import and export inspection products, 4 national inspection free products, 10 famous trademarks in Sichuan Province, and 5 famous brands in Sichuan.

At present, there are 1 provincial R & D centers, 5 municipal R & D centers, and 2 municipal industrial design centers.

Encourage shoe-making enterprises to cooperate with well-known e-commerce websites to promote the development of footwear industry and commerce to a diversified development direction, and to accelerate the integration and development of industries and e-commerce.

The establishment of China's women's shoes capital portal and footwear industry information platform will provide comprehensive service for products and information services, contract signing, paction payment and goods distribution for footwear enterprises and purchasers, and form a good situation of complementary advantages, resource sharing, coordinated development, mutual benefit and win-win situation.

By the end of 2014, there were more than 450 shoe manufacturers in China's women's shoes market, with sales of about 6 billion 300 million yuan.