What Is The Situation That Makes Chinese People Buy Luxury Goods Overseas?

November 29th reports US media that Chinese buyers are global

The largest consumer group, but the latest industry survey shows that more and more Chinese luxury goods are mostly purchased overseas.

 

According to the Wall Street Journal November 26th, this is a luxury for Chinese shops.

It's bad news, but it's not bad: it means Chinese buyers are becoming more sophisticated.

Shanghai's Luxury Market Research Institute, the Institute of wealth quality, says Chinese buyers are better at avoiding being influenced by marketing methods and finding better quality products.

Zhou Ting, the director of the Institute of wealth research and the 2015 China luxury report, said luxury brands in the Chinese market were mainly "luxury" through marketing, but sometimes in the United States and other countries, they may be just a brand, not a luxury product.

She said that Chinese consumers began to recognize this point. They wanted to compare products with customized characteristics, hoping for more individuality.

In 2015, China's luxury goods report said that Chinese accounted for 46% of global luxury goods pactions this year, unchanged from 2014, and remain the world's largest luxury buyers group.

Luxury goods buyers account for 19% of the world's total, ranking second.

About 78% of Chinese luxury goods have been purchased overseas, a slight increase from 76% last year, the report said.

Chinese consumers' purchases of global luxury goods increased by 9% over the same period last year, to $116 billion 800 million.

But the report said that their overseas luxury consumption increased by 12% to 91 billion dollars, faster than the growth of total consumption.

Zhou Ting said in a telephone interview that the main reason why Chinese people used to buy luxury goods overseas is that Chinese buyers feel that the price in the Chinese market is much higher than that in overseas markets. But now, Chinese people are increasingly paying attention to the latest styles and more choices in overseas markets, and they can get better service overseas.

Reported that the Chinese government has been trying to revitalize the downturn in the local market, earlier this year, clothing,

And the import tax on footwear has been cut by half.

However, it faces some difficulties, such as the complicated economic situation, the devaluation pressure of RMB, the vigorous anti-corruption efforts of the government, and the increasing trend of outbound tourism.

Data released by the State Administration of foreign exchange showed that overseas Chinese tourists spent 74 billion 900 million dollars in the third quarter, an increase of 61% over the same period last year, a 27% increase in the ring.

Zhou Ting said that for wealthy people, overseas shopping is cheaper, more reliable and enjoyable than domestic purchases.

She said that Chinese people now have their own investments overseas, their own real estate and education overseas.

According to the report, China's imports of luxury goods are still 25% more expensive than similar products, but this is much lower than 60% nearly four years ago.

Traditional luxury brands are losing favour in the Chinese market.

Louis Weedon has closed three stores in China this year.

In the past two years, Prada has closed about 1/3 of its Chinese stores and Chanel has closed about half of it, the report said.

There is also a big loser: only 4% of Chinese high net worth people say they regard the domestic e-commerce website as the main channel for online shopping.

44% of the respondents were shopping online through the official retail websites of luxury goods companies. The problem of counterfeit goods in China's online retailers is always worrying.

Reported that Zhou Ting said that luxury brands still have room for growth in China, especially those with long history and special crafts.

But these brands need to develop in the high-end professional market. They must be able to customize products and services according to their needs.