• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Yin Man + New World Department Strategy Change To Create Hot Spot Of City Fans

    2015/11/25 10:32:00 31

    O2OYin Man + Children'S ClothingElectricity Supplier

      

    O2O

    Mode is undoubtedly the most popular retail business, whether brand or platform, the layout of the whole channel has become the consensus of the industry irreversible.

    At the same time, the traditional department store industry is facing many problems such as the aging of the formats, the loss of customers and so on. Partners have the complementary advantages of the business partners of the Internet thinking, activating the new business mode, becoming the tacit choice between the mainstream Internet brand and the commercial real estate bigwigs.

    In July, Internet leader brand launched the initiative.

    Yin man +

    "Mode", opening up the strategic layout of the whole channel under the online and offline channels, this reconstructing the traditional retail business mode has opened a leading path and reference for restructuring the Chinese retail business pattern and brand management mode.

    As of the end of October, Yin man + has opened more than 70, signed more than 140 shops, the first flagship store in China - Ingman + Paris spring experience shop landing.

    Shanghai

    This is Ingman + the first joint Department store, perhaps it is still unfinished. In November 23rd, Yin man + held a strategic cooperation conference with the new world department store of Paris spring group. The O2O mode of Ingman + department store will enter the flagship of the new world's flagship department stores. The two sides jointly build brand and 100 goods in the new business model of O2O.

    To integrate passenger flow, commodity flow and consumption experience, and integrate the Internet and traditional retail characteristic genes, help the community experience consumption move towards a new height.

    Department store giants change to play fans community

    The strategic partnership between Inman + and new world department stores is the first step in the integration of Inman and department stores. It is also the first cooperation between traditional department stores and the mainstream fashion brands of the Internet, bringing mainstream brands' stream of people, high conversion rate, high repetition rate and special scene consumption into Department stores, so as to better revitalize the commercial flow of people in the shopping mall, increase customer stickiness, enhance customer interaction and produce more value-added, providing more business imagination.

    At the roundtable Forum on "cross border new integration" at the conference, Professor Chen Jianming, chairman of the sinemi group and Shanghai new world executives, Professor Chao Gang Ling, chairman of the China business brand alliance, and professor of International Business Management School of Shanghai University of Finance and Economics, published their views on how business models innovate from paction value to value creation, and how to reconstruct traditional department stores, interactive heterogeneous resources, and create value platforms.

    It is understood that Ingman + in the new world department store Paris spring (Pujian shop), settled in just a month, sales in the floor women's clothing counters ranked the top three, the number of new members more than 2000.

    Not only the performance of the store is obvious to all, but the sustained revenue generated by the new O2O mode has also brought a significant effect to the store. In the day of double 11, Shanghai's experiential store bought 20% of the total revenue from the outlets outside the store. The new business mode of full channel interoperability is good for the department store to bring more sustained returns, enhance customer stickiness and bring more value-added.

    Yin man + Shanghai new world, creating hot spot of City fans

    Fang Jianhua, founder of emann, introduced the operation of "Yin man + department store" in the future.

    He said that "Yin man + department store" is an extension of yeman + thousand city stores. The aim is to integrate the O2O mode that runs in the community fans with the introduction of traditional department stores, and combine closely with commercial street shops to create opportunities for the pformation of the new department stores and the pformation of traditional department stores, and to serve the new consumption demand of more mainstream consumer groups.

    This kind of experiential shopping, which combines online shopping with offline experience, integrates the experience of online shopping with visual, touch and fitting, and adds convenience to online shopping and home delivery in regular shopping, satisfying the needs of different groups.

    Moreover, Yin man + not only is a clothing store, it is also a home life experience shop. In the future, it will increase more functions according to the demand of Yin Fu, and can buy all the visible objects in the 7 meters home to create a "slow life and living space" for fans.

    In recent years, based on the successful operation of women's clothing, Yin man + has expanded the categories of shoes, bags, accessories, children's clothing, furniture, and so on.

    "Yin man + department store" integrates brand names, fans and department stores into three brands, fans and department stores, bringing new brand loyalty fans to the shopping mall, and the brand landing of electric business is more opportunities to contact with fans, better serve the fans, enhance customer interaction and enhance the stickiness of fans. It can make use of the traditional advantages of shopping malls to lock more fans in the business area to achieve the goal of win-win; so that fans can have more experience in the offline experience store, have more interaction with the favorite brands, and try more close fitting, reduce the probability of blind shopping, and make more contact and interaction with the brand.

    This means that traditional sales relations or human relations management are replaced by fans. The sale of fans is still the most primary sales. Cooperation without cross-border integration is not cooperation. Only the participation of more people is the latest fan marketing under the O2O mode. Brand + department stores can create the hottest fan business circle.

    With the continuous fission and development of O2O commercial retail, the consumption habits of Chinese consumers are also changing dramatically. Large retail formats are inevitably impacted and faced with new challenges. Who can really grasp the core of consumer trends will lead to the future commercial Zero selling pattern.

    Enterprise management is the process of constantly adjusting and constantly innovating. Enterprises must make new decisions in the new situation.

    With the combination of brand and department stores, fans can be managed together. Under this new force, retail business department stores and brands will be able to go further and better in the new cross-border integration.

    • Related reading

    High End Underwear Has A Market In China. Many Brands Have Spotted This "Fat Meat".

    Market trend
    |
    2015/11/24 16:10:00
    67

    Luxury Brands Adjust Strategy To Enter E-Commerce Market

    Market trend
    |
    2015/11/23 22:06:00
    31

    New Balance Latest Trend: Force To Enter The Women'S Sportswear Market!

    Market trend
    |
    2015/11/23 10:26:00
    24

    Nike Unveiled New Soccer Shoes Innovative Technology For Customization

    Market trend
    |
    2015/11/20 16:49:00
    72

    Decorative Fabric Demand Local Increment Overall Market Is Pushing Up Trend

    Market trend
    |
    2015/11/20 14:39:00
    23
    Read the next article

    5 Fashionable Products Must Not Be Missed! Let You Rush Through The Whole Winter.

    A lot of girls came to the winter, in the face of all kinds of cold wind to surrender, obediently put on fear that others can not see you are Michelin baby's heavy down jacket. Let's see what better fashion recommendation we have today.

    主站蜘蛛池模板: 日韩欧美亚洲另类| 国产精品一区二区久久精品涩爱| 性xxxxhd高清| 国产精品免费拍拍1000部| 公交车忘穿内裤被挺进小说白| 亚洲中文字幕久久无码| 亚洲av无码成人网站在线观看| 一区二区三区中文字幕| 国产成人午夜片在线观看| 毛片在线免费视频| 成人免费看www网址入口| 国产成人无码精品一区不卡| 亚洲精品午夜国产va久久成人| 中文字幕色婷婷在线视频| 中文字幕丝袜制服| 欧美精品一区二区三区在线| 少妇人妻在线视频| 四个美女大学被十七个txt| 久久精品无码一区二区三区不卡| 97精品伊人久久大香线蕉| 红色一片免费高清影视| 日韩欧美一区二区三区| 国产做无码视频在线观看浪潮| 亚洲免费在线视频观看| 97av在线播放| 特级毛片aaaa级毛片免费| 性xxxxx欧美极品少妇| 免费人成年轻人电影| 两个人一起差差差30分| 色视频色露露永久免费观看| 日韩精品视频免费网址| 国产福利一区二区三区在线视频| 亚洲福利一区二区| jizzjizz成熟丰满舒服| 欧美爽爽爽爽爽爽视频| 国产欧美日韩视频免费61794| 亚洲成Aⅴ人片久青草影院| 99国产精品久久| 男人j进美女p动态图片| 好吊色青青青国产在线观看 | AV无码免费一区二区三区|