Double Eleven Has Become A Past Style Pathfinder.

Always double eleven, businesses will be users to "deal with the tail cargo" complaints, it is true that at the beginning of the double eleven, the tail cargo handling is a large proportion: fixed in double eleven, there are also dealing with the summer and past years.

Meaning.

But this year, the situation of double eleven is obviously different. Merchants no longer define double eleven as a "quantity" holiday, but also think that double eleven is the most important festival in a year, which combines brand and sales.

For businessmen, who can turn the management idea and redefine double eleven will win the initiative of future commercial war.

Observe the performance of double eleven businesses this year, thinking that the Pathfinder shows the most outstanding performance here.

First, the new sense of explodes.

The cost of clothing industry is extremely high, and the discount of outdated garments is quite serious in the past. Therefore, many sellers firmly grasp the double eleven nodes and launch the tail goods at a low price. They not only finish the price reduction task specified by the platform, but also successfully take the cash flow.

But with the increasing image of double eleven in the minds of netizens, users are not satisfied with buying cheap tail goods in double eleven, but have higher requirements.

Pathfinder in the industry led the introduction of the new discount, to the user surprise: the new discount can not only change the surface of the "water", but also for brand recognition and user attention, the new model will become a burst for the future sales of good sales to lay a good foundation for the masses.

Of course, if a friend thinks that the new start is just going to release the new online version of the same period, it's not too difficult.

The new style of clothing on the electricity supplier is no ordinary enterprise.

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1. the efficiency of inventory pfer is high enough.

Most of the enterprises will have to deal with the tail cargo. In fact, they are helpless. Sales channels can not support sales, making the backlog of goods more and more. Double eleven can only deal with the tail cargo.

And the Pathfinder is different, its brand and the distribution channels and even the electricity supplier sales are all in the front row of the industry. With so many channels, the delivery can naturally ensure that the product has enough circulation speed, and there is possibility in the new business.

Perfect integration of 2. online and offline

tradition

The sales rule is mainly based on the line, that is, the line is responsible for the new, the line is responsible for the volume.

Therefore, if the enterprise's control power is insufficient, the online synchronization will cause the offline merchants' "rebellion", which will affect the entire sales system.

The Pathfinder has good relationship with dealers at all levels in many years' operation, and the brand is enough. The new and offline online will also offer a discount at the same time, and achieve peaceful coexistence under the online and offline.

Among them, the brand and the control of each channel is the key.

Second, the star effect.

The Pathfinder sponsored the outdoor reality show "follow Baer to adventure", has accumulated a lot of popularity, double eleven before the successful signing of Xia Yu as spokesperson.

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Looking at the Pathfinder movement this year, it is easy to see that it is trying to magnify its brand with the star effect, and also expand the concept of outdoor sports of Pathfinder.

Objectively speaking, China's outdoor sports are still in its infancy, and the penetration rate of outdoor travel is far less than that of developed countries in Europe and America.

Therefore, who can become an enabler of outdoor sports concept will win the future.

After this year's continuous star action, the Pathfinder will gain a lot in double eleven. Therefore, it will be an inevitable move to create a new mode of exploding money and new money by double eleven.

In addition, a lot of users think that TV ratings are low and corporate sponsorship TV programs are really not cost-effective. Iran only reminds you that all the actors in "running brothers" improve their personal status by using programs, and angelababy has become the favorite female star after 90.

The effect of brand attention can also be seen by enterprises.

Third, a comprehensive pformation of the electricity supplier.

As mentioned before, the traditional clothing enterprises are too dependent on offline channels, making the electricity supplier can only be reduced to "shipping" channels, many of which are helpless.

And after many years of electronic commerce, the Pathfinder has realized the pformation of the entire electricity supplier.

It not only makes the online and offline integration perfectly, but also solves the problem that most enterprises can not solve, and creates a new sales system with the core of the electricity supplier.

In this system, the electric business has become a parallel unit with other sales channels, put the new, bursting, low price in the e-commerce platform, the highest online sales and brand exposure, and to feed the traditional sales. It is necessary to know that the sales increase on the line can lead to the sales of the line.

In this way of thinking, only the sales channel, the Pathfinder has become the real.

Guided enterprises, obviously ahead of peers.

The key to success is the superiority of its brand: outdoor sports advocates, star endorsements and so on are all improving their brand.

General enterprises can not synchronize with Pathfinder without years of operation.

This year's double eleven is also due to a series of practices of Pathfinder and the promotion of Tmall as a real integration of traditional sales system and e-commerce sales. Whoever wins the opportunity in this integration will win the future in the sales war with his peers.