" Double Eleven " Half The Courier Didn'T Get To The Next Two To Buy It Again.

Nearly half have not yet received "double eleven" express?

Recently reported, "2015"

The shopping festival is over, and the new sales record of the whole network is 122 billion 940 million yuan.

This is enough to prove China's economic strength and national consumption capacity under the new business form, but at the same time, 680 million of the package number also tests the logistics capabilities of the major electricity suppliers and express companies.

A few days ago, this newspaper launched a questionnaire survey on Chen Chi research. The results showed that nearly 5 of the respondents said they had not received all the "double eleven" express, and 6 of the respondents said that "two two" would not be bought again.

The peak of the delivery has been completely eliminated. It will take another week. In 2015, the "double eleven" is a new breakthrough. Tmall refreshed last year's record with a record of 91 billion 217 million yuan, and also refreshed the electricity supplier's single day revenue record.

But after "double eleven", a series of problems slowly emerge.

What are the experiences of "chopping hands"?

Reporters from Yuantong, rhyme, Shun Feng and other courier companies learned that this year's "double eleven" after the delivery volume increased by at least one to two times than usual.

According to the rookie network statistics, up to 9 a.m. on November 17th, more than 94%.

The shipment has been completed, and 240 million packages have been signed, and all the indexes are significantly higher than the same period last year.

However, many consumers still do not receive "double eleven" purchases.

The survey conducted by the newspaper also showed that 45.56% of respondents said they had not received all the "double eleven" purchases so far, and 14.33% of the respondents said that more than half of the goods had not yet been delivered, and 4.78% of respondents said that none of them had been received.

Though this year

One to two months ahead of time to prepare for the "double eleven", but because of the new high sales volume this year, 16.21% of the respondents feel that this year's express is slower than last year.

According to the front-line express distribution responsible person, the current "double eleven" express peak has passed, but due to the backlog of packages is still a lot, at least 10% of the courier volume has not been sent out, to completely "digest" still need a week or so.

6 of respondents said that "two two" will not be bought again.

The wave of online shopping is not yet smooth. After the carnival of strength sellers, the "double eleven" has become a big carnival for small sellers. But consumers who have experienced "double eleven" will buy it this time? Obviously, the "double eleven" and "black five" domestic and foreign Internet purchases and sales have not been burned out, which makes consumers feel a little tired.

In this survey, 63.14% of respondents clearly stated that "two two" will not be bought again.

As a matter of fact, in recent years, there will be more preferential efforts in the "double two", but its sales effect and attention are always less than "double eleven".

In this regard, business analyst Qi Xiaozhai analyzed, from the consumer level, with the diminishing marginal utility, consumers can feel the effectiveness and satisfaction is also decreasing, and in the "double eleven", consumers will become more rational.

From a businessman's point of view, most of the discount products with double eleven are elasticity of demand, so the total revenue generated by businesses is also very optimistic, and the "double two" is mainly for the sake of giving back to private small sellers, and the overall credibility of the shops is not high, which leads to a decrease in consumer desire and trust.