The New Trend Of China'S Clothing Market: The Integration Process Of Garment Industry Is Accelerating The "Big" Change.

IPO restart, many clothing companies are waiting to appear in the capital market.

The consumption trend shows the tradition.

Brand further occupies the leading position on the line.

Customs stores and international clothing brand layout in the Chinese market at the same time...

These phenomena reflect a trend in China's clothing Market: the integration process of garment industry is accelerating further, and the garment industry is facing "big" change and "big" space.

Many apparel enterprises have accelerated the process of landing in capital market, and the tide of listing of garment enterprises will come.

This IPO restart, clothing enterprises have appeared in the capital market.

Fashion enterprises such as broadcast:, DAZZLE, La Natsu Bell and La Chapelle appear in the IPO pre disclosure list.

Statistics show that the daily fashion and the A fashion have submitted the declaration to the SFC in September. La Natsu Bell had decided to return to the stock market in the first half of the year when the stock market was wild. This step did not stop. In October, it submitted a declaration to the SFC. The IPO restart led to the emergence of these garment companies on the IPO queue list.

In addition to these new faces, the IPO queue list also includes IPO tentatively set up before Mass Phil fashion, Xiamen Xin he shares, Shenzhen, the Ningbo Pacific bird, and the fashion group.

Sanfo outdoor, as one of the first 10 new stocks to restart the listing process, was also listed on the Shenzhen Stock Exchange on Friday. The cost of the top purchase is 61 thousand and 230 yuan.

In addition to the A share market, there are many other enterprises in the capital market.

It is reported that Jiangnan cloth dress plan is next year in Hongkong IPO.

In October, some enterprises such as virgin, Chinese party culture and other clothing related enterprises landed in Hongkong's main board market.

In addition, Wiseman, who had appeared in the IPO queue of A shares, chose the new three boards before listing on the new third board at the end of October.

Rough statistics, in the four months suspended by IPO, more than ten textile and garment enterprises have landed on the new third board market.

It can be said that the pace of landing on the capital market has never stopped.

With the acceleration of registration system, the construction of multi-level capital market and the increase of financial market reform, the degree of integration between garment enterprises and capital markets will be further deepened, and the wave of new wave of clothing enterprises will come.

Accelerating the development of new economy such as mobile electricity providers, and further integrating traditional clothing brands with new economic models.

In 2015, double eleven has passed, showing a new feature: the development momentum of mobile e-commerce is swift and violent.

In 2015, Tmall's double eleven day trading volume reached 91 billion 217 million yuan, up 59.7% from last year's 57 billion 100 million yuan, and its growth rate declined slightly.

Wireless pactions accounted for 68.67%, compared with last year's 42.6% growth rate increased by 26 percentage points, mobile e-commerce has occupied the leading position of the online trading model.

In addition, the traditional line brands still occupy a dominant position in the eleven categories of clothing categories.

UNIQLO is the champion of men's and women's clothing sales.

According to Tmall data, in addition to women's clothing, such as South Korea's clothing house, rash silk, Yin man and other Amoy brand sales to be more advanced, in men's wear, women's shoes, men's shoes, outdoor and other subdivision categories, sales of more than a dozen or so is a traditional brand.

Overall, offline brands and online brands show the stronger characteristics of the stronger, and offline brands have become the main force of online business.

The rapid development of mobile business shows that in the Chinese market, the Internet economy and other new economic developments are relatively fast.

These trends remind clothing enterprises, on the one hand, competition among garment enterprises still needs to return to the competition of brands and products themselves, and return to the internal operation of channels, design, inventory and supply chain management. On the other hand, the rapid development of mobile e-commerce also reminds the traditional clothing brand to be good at grasping the trend of new economic development and perfecting O2O and other new models on the basis of its own competitive advantages.

The upgrading of consumption and the adjustment of market structure, the new orientation of clothing enterprises in the market changes.

This year, we often see some seemingly contradictory statements or practices.

The most recent example is luxury.

On the one hand, news of luxury goods has been released frequently. It is reported that LV plans to close many shops in China. It is said that 1/5 of the shops in China are closed.

According to Forbes, Louis Vuitton has closed two flagship stores in Guangzhou.

The cities that shut down shops are mainly Guangzhou, Harbin and Urumqi.

On the other hand, LV responded that part of the store adjustment is hoped to find a more suitable store to achieve a better layout. LV is optimistic about the Chinese luxury market, and will continue to invest in Hua men store in the future. In 2016, there will be new store opening and upgrading plan.

China's economy has stepped into a new normal, people's consumption concept is maturing, cross-border electricity providers are developing rapidly, and "anti-corruption" and many other factors. Since last year, the layout speed of international luxury brands in the Chinese market has slowed down, but at the same time, China is still a huge consumer market, which is in the process of consumption upgrading and structural pformation, which has led to the emergence of luxury brands' shop closing plans.

At the same time, many international brands are also increasing the intensity of the layout of the Chinese market.

An overall trend is that, along with the policy guidance of the state in the service oriented economy such as electricity, sports, culture and tourism, focusing on strengthening the "supply side reform" will further stimulate the consumption space in the domestic market. On the other hand, China's economic slowdown has also become a reality. The interaction of various factors will make the garment industry change and market structure adjustment more complicated and fast. Clothing enterprises need to establish a more responsive supply chain management and enterprise development model in the changing market, and find their new positioning in the market.