Kobe'S Popularity Is Still High And Business Value Is Still Great.

NBA superstar Kobe announced yesterday at the "player forum" that "this season will be my last season".

This means that Kobe, who has won the 5 NBA championship in NBA for 20 years, will soon end his career.

However, the achievements of history and the spirit of eternal struggle may make him even higher after retiring.

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Just like this former colleague Michael Jordan, and football superstar Beckham.

In fact, Kobe is also building his own business empire.

Kobe posted his retirement statement on the website "player forum" with his investment, and his company is also building a sports drink brand.

Guo Bin, Secretary General of the China Sports Industry Research Center of Peking University, believes that after retirement, the commercial value of Kobe will decline slightly, but it still has broad space after operation.

Michael Jordan is a precedent.

Yesterday,

The news of the decommissioning soon came out, and the huge amount of visits led to the instant collapse of the website, showing Kobe's influence in basketball.

Since entering the league in 1996, Kobe, 37, has won 5 honorary rings and two Olympic gold medals.

Through the media publicity, advertising, activities, cultural exchanges and other ways, the alliance gained huge benefits from Kobe.

The form is full of money.

According to "Forbes" statistics, in 2005-2014 years, Kobe is the highest income among NBA players. Apart from the high annual salary, Kobe also endorsed the brands including Nike, Lenovo, Yu Bao table and Panini.

In 2003, Nike signed a contract with Kobe for a period of five years with a total value of 45 million dollars, and signed a high price contract for many years in 2007.

Despite its recent twilight years, in Nike's official website, Kobe's exclusive boots are still playing the leading role with the currently popular stars.

Kobe has the highest sales of shoes in Nike Tmall flagship store.

Even at the end of his career, Kobe's popularity remained high.

In addition to the Lakers' $23 million 500 thousand annual salary in 2015, Kobe will earn $26 million in advertising revenue and $15 million in endorsement revenue.

The value created by the "Kobe" brand is even more difficult to calculate.