Wangfujing Department Stores Try To Find Two Location Retail Entities In OLE.

Domestic ole has entered an unprecedented expansion period, but Wangfujing department store is still cautious.

Reporters learned that, in addition to the trump product line, the Wangfujing department store will also add another son to the city's ole products. After the spring department store Taiyuan store, the Wangfujing department store Hohhot shop will appear in this capacity.

Oorlies shopping center is the mainstream of OLE enterprises in China.

But it only enriched many elements of operation on the basis of OLE's format and did not solve the actual pain points.

Spring Department Stores included in Wangfujing department store have been fully pformed.

Reporters learned that Spring Department headquarters has changed to Wangfujing's outlets business department, the original department store system will be integrated into Wangfujing department store.

Wangfujing department store group president Jiasheng told reporters that after rearranging the structure, Wangfujing and the development direction of spring department stores are more clear.

Spring department stores will mainly focus on the operation of the Department, such as the ole, and the department stores will be managed by the department store of Wangfujing.

In September, spring department store Taiyuan changed to Wangfujing.

This is also seen as a signal of Wangfujing's opening up of department stores in spring.

Dong Jiasheng said that the risk of pilot shopping in spring department store in Taiyuan is relatively small.

However, this does not mean that the department stores will disappear in the spring, the brand has already had a certain market influence, and the Wangfujing will conduct double brand operation.

In the period of changes in consumption situation and habits, Dong Jiasheng believes that so far, no entity retailing enterprise has been successful in the pformation stage.

Although Wangfujing has already made clear strategic planning, it is likely that there will be a big difference between the future results and the existing planning, especially when combined with consumer behavior and advanced layout.

At this stage,

In view of the current development of retail formats, the key development of Oteri J and shopping center plates has been locked.

East Jiasheng said that the development track of North America ole was opened to the suburbs, entered the central city and infiltrated the community.

Referring to the development of international mature Ole, Wangfujing has designed the city ole product line.

From acquisition to full takeover of spring department stores, Wangfujing made use of spring department stores to make up for the vacancy of the ole plate.

According to the introduction of Wangfujing department store, the Department of strategic development of OLE department and group is also accelerating the site selection. The two phase of Haikou, Changchun, Zhengzhou, Shenyang and Beijing two expansion projects are already taking place.

Reporters learned that Wangfujing and Spring Department Store cooperation first ole project Xi'an SEIT ole has entered a intensive preparatory period, is expected to debut in October next year.

In Xi'an, the competition of OLE is becoming more and more intense. There are at least 4 projects under construction. From the perspective of development progress, the Wangfujing is temporarily third.

Wangfujing believes that ole's format will soon be saturated after 3-5 years of blowout.

Wangfujing department stores need to maintain the annual expansion rate of two or two businesses.

Under such market rhythm, Ole has branched out two products lines, suburban and urban.

Seth is rapidly moving towards the replication of suburb Ole, and Wangfujing has also added the city ole product line.

Dong Jiasheng said that the Department of art will be famous for its discounts, and the city's main business is the clothing products of department stores, all of which are from the Wangfujing department store's off-season and broken codes.

The large number of brands in the department stores are also promoting in most of the year, influenced by the agency model, and the domestic brand price is high.

Urban ole goods will mainly come from domestic brands.

"Compared with the famous discount Ole, the city ole only reduces the brand level, but the quality of the goods is better."